After writing about how marketers anguish over web numbers I came across this book and highly recommend it. Perhaps it will help you and your boss better understand what this “new media thing” is all about. It’s Mitch Joel’s “Six Pixels Of Separation.” I got it yesterday and believe it will help those of you who are over concerned about numbers and ROI of new media. Get it and let’s read it together.
We no longer live in the world of Six Degrees of Separation. We’re down to Six Pixels of Separation. Everyone is a simple Google search away.
We are all intrinsically connected. Mitch Joel unravels the fascinating world of new media and how it is changing business as we know it. Written in business language for business people, Six Pixels of Separation is a book about why these changes happened and what you can do about them to make your business grow. If everyone around you is asking what you’re doing on Twitter, Facebook and YouTube and you’re still concerned about that newspaper ad you will be running next week, this book is the perfect business primer for you.
Does web analytics give you a headache? Do you have anyone on your staff who has training in how to understand web analytics? If you don’t then you’re not unusual. A story today on eMarketer provides some survey results about what marketers are thinking on this subject.
To prove the success of their campaigns, marketers need analytics. But many report frustration with understanding and using the Web analytics tools necessary to prove their success to management, according to “The Web Analytics War Reader Survey” by Unica.
The biggest challenge for marketers was integrating Web analytics with other marketing solutions, cited by 46% of respondents. Verifying the accuracy of data was a problem for 41% of marketers, while 32% reported trouble with analytics that were not comprehensive and 29% complained of budgets that were too small.
I take exception to the statement above about analytics proving success. If by analytics they mean just web analytics. By this I mean that just because I can deliver a ton of impressions (visits, visitors, clicks, click throughs, etc.) it doesn’t mean the company sold anything. But how often does an agency or marcomm staff member justify an investment by providing a report that says, “We spent X$’s and got a story that aired on 200 radio stations, a feature in a publication with 100,000 “subscribers” and a web banner or post that had 10,000 visitors.” Wow. Sounds good. But what was the result? Did they sell more? Did that story actually air on those stations? Who listened? Did every subscriber read the feature in that magazine? Did every web visitor see and/or click through on the banner or post? How often do you get that much detail? Ever?
I want to find out how you agrimarketers are tackling this issue. What metrics do you want from the web? What is meaningful? What form do you want it in? Are there certain services or software you prefer? If you place a banner ad, what do you want reported to you? How often do you need to see information? What do you consider reasonable?
This is a very important issue in today’s new media world and one that I have spent countless hours researching and discussing. As ZimmComm has developed online communities that revolve around a blog I don’t think reporting unique website visitors is very helpful for you in evaluating an investment in an advertising order. Why? Because there are over 12 other measurements that have nothing to do with website visitors that need to be considered. Here’s an example:
Let’s look at one day’s traffic on our AgWired site. It can be as high as 1,000 unique visitors. If I post your story does that mean that only 1,000 people saw it? No way!!!!! Consider that there are almost 1,000 subscribers to the AgWired RSS feed. They may not visit the site. That’s part of the value of the RSS feed. Consider that every post goes to my Twitter account with almost 1,600 followers and that every time one of my tweets is re-tweeted, it is seen by their followers. Consider that Twitter feeds my Facebook profile where I have 350 friends. Consider that this also updates my FriendFeed. Consider that the images or video I’m using in the story may be included in my Flickr or YouTube account. Consider that there are over 40 other websites that have installed the AgWired widget which displays homepage posts on their website. I’m not even counting the other less used social networking mechanisms I’m utilizing like Posterous, MySpace, etc.
But even beyond the above, what about the search engine aspect of all those places on the web that I have posted/distributed content that are now showing up in key word search results or key word news alerts? What about all the people who are re-publishing my information or sending it to their friends, neighbors and colleagues? Of course now you’ll ask the question, “Who are these visitors?” That’s a topic for another post.
Yeah. It adds up and all the sudden the total number of impressions for that one post could grow from the initial 1,000 unique visitor impressions to as many as 5,000 impressions. In fact, this number may only be good for just that one day or point in time. All our stories are archived. We never delete them. How much higher will that number grow within the next week, month and year?
This is what I’m talking about. This is what we do and excel at. This is what we preach and this is what can help grow your brand.
Several times in the last couple years I’ve written about the concept of “community” in online communications/marketing. By that I mean the fact that employing today’s new and social media tools allows us to connect and interact with our customers and members in ways we never could before. Using my AgWired as an example, I don’t just reach readers who think, “I’ll visit AgWired.com to see what’s new.” I reach them in Facebook, Twitter, FriendFeed, Flickr, YouTube, LinkedIn, email and in all the ways those people re-post or pass along or tell their connections. So for you marketers who just look at website visitors, you’re missing a lot of the story.
I still find so many in corporate communications who can’t wrap their mind around this concept. Granted there are a lot of control freaks out there who fear loss of the control they’ve enjoyed for so many years. It’s a mentality that says “I’ll build what I want them to see and give them the choices I want them to make.” But those days are coming to an end.
Today’s consumer (any kind, farmers included) not only want and demand freedom of choice but they’re just creating their own destinations and touch points. They’re leaving the old destination websites behind. I was prompted to write this after reading Steve Rubel’s post on Micropersuasion, “The End of the Destination Web Era.”
After years of erosion it now it appears the destination web era is drawing to a close. This a trend that digital thinkers like Om Malik have long noted. In fact, the numbers prove it.
In March the average American visited a mere 111 domains and 2,500 web pages, according to Nielsen Online. What’s worse, our attention across these pages is highly fragmented. The average time spent per page is a mere 56 seconds. Portals and search engines dominate, capturing approximately 12 of the 75 hours spent online in March. However, people-powered sites like Wikipedia, Facebook and YouTube are not far behind, snagging nearly 4.5 hours of our monthly attention.
He points to an article by ARAnet in conjunction with Opinion Research Corporation that talks about what you can do to break through the clutter. The answer doesn’t include fancy pop up ads.
Long-shunned pop-up ads remained the least favorable option for every audience segment, regardless of age, race, income, sex, region or size of household: 87% of respondents said they were not very likely or not at all likely to read and respond to them.
Their conclusion is that brand mentions in articles is one of the best ways to reach consumers. I would call that “meaningful content” that is posted into social networking locations and on highly search engine optimized websites (blogs). That’s why public relations folks are trying to figure out ways to present information to bloggers now. We’re not your ordinary msm journalists!
Do you get it? Are you willing to venture out into the online conversation or are you going to stay inside your “safe” online house and hope someone comes to visit?
If you’ve wondered about the definition of a podcast or any of the other terms used to describe new media today then you might want to check out the Association of Downloadable Media’s Glossary of Terms.
The ADM Glossary is a project of the ADM Terminology Standards Committee. The terms in the glossary are derived from the advertising and measrement standards documents, along with other terms germane to downloadable media. This list is always growing, and the definitions are being refined as the state of the art evolves. The status field in each definition tells you what level of editing and review has occurred. Most terms are in the state preliminary right now, meaning an initial definition has been written, but it’s not ready for formal review. Definitions move to the draft state once the author feels the definition is complete, and then to the reviewed state once the definition has had peer review.
Take a look at this graphic from eMarketer today. Where would you like to have your video? For those of you wondering why it doesn’t list YouTube, remember that Google owns it.
The networks’ online destinations are a popular place to view video, but Google’s YouTube is still the 800-pound gorilla in the video viewing space.
Google, including YouTube, has a 55.4% share of video viewing visits to online video site properties among US Internet users, according to September 2008 figures from Compete.
All four networks made it into the top 10, but market share for each is dwarfed by YouTube. NBC, in third place, garners a mere 3.9% of visits, but this marks the first time NBC has been in the top five. Fox Interactive Media also has a 3.9% share. ABC commands 2.8% of visits to online video sites, and CBS Interactive accounted for just 2%.
Now you know why I YouTube. Shouldn’t you? Or are you still into “controlling the visitor experience?”
Perhaps you’re still wondering if your company or organization should be getting involved in new media. Have you started participating yourself (Facebook, LinkedIn, Blog, YouTube) to become personally familiar with it? It’s kind of hard to evaluate a medium you’re not familiar with.
I just saw some interesting new data on how Inc. 500 companies are making use of social media. Here’s a chart comparing their use in 2007 (green) with 2008 (blue). You can click on the image to see a bigger version of it. Research Highlights:
* Four out of five companies in the Inc 500 rate social media technology as important or very important;
* 21% of the companies are podcasting and 39% blogging;
* The number of companies blogging and podcasting has doubled in the last year;
* The Inc. 500 are adopting new media technologies much quicker than Fortune 500 companies.
The research suggests that companies that are using social media & new media technologies are growing faster than other companies.
The blogosphere continues to grow and amaze people in marketing. I remember when I first talked about it and some of my friends thought I was crazy to think that anyone would really read blogs, much less consider them as “tools” of communications. Times have changed.
My favorite place to keep up with what’s going on in my new media world is eMarketer. They’ve got a new report out, “The Blogosphere: A Mass Movement From Grass Roots,” which has some interesting information. Here’s a couple of excerpts:
More importantly, by 2012, more than 145 million people—67% of the US Internet population—will be reading blogs at least once a month. That is up from a readership of 94 million in 2007, or 50% of Internet users.
“A big factor driving the increases is the niche orientation of the blogosphere,” says Mr. Verna.
Like podcasts, blogs tend to appeal to specific audiences. Accordingly, much of the demographic targeting that marketers work so hard to achieve in the mainstream media is already done for them.
“Furthermore,” adds Mr. Verna, “the rates at which blog readers notice and click on ads suggest that they are a well-primed audience.”
Where are you placing your advertising these days? Same old, Same old or . . . . . .
Just in time for a presentation I’m giving at the Turf & Ornamental Communicators Association meeting tomorrow (Blogging and podcasting for profit. Sponsored by Ewing Irrigation and PBI Gordon) is this report from Universal McCann titled, “Power to the People, Social Media Tracker Wave 3.” (pdf-24MB) They’ve done this study globally 3 times now so it’s got some interesting comparative data in it. Basically folks, new media is where it’s at in today’s online world no matter what country you’re in or what your occupation or age demographic. So for those of you who still wonder why you should know more about this, your questions will be answered. If you still wonder then let’s just say you have gotten off the Cluetrain. Here’s some interesting points and I urge you to download the report with the link above to read the whole thing.
Social media is a global phenomenon happening in all markets regardless of wider economic, social and cultural development.
All social media platforms have grown significantly over the three Waves: Video Clips are the quickest growing platform, up from 31% penetration in Wave 1 to 83% in Wave 3.
57% have joined a Social Network, making it the number one platform for creating and sharing content: 55% of users have uploaded photos, 22% of users have uploaded videos.
Blogs are a mainstream media world-wide and a collective rival to traditional media – 73% have read a blog, 45% have started a blog.
Social media has strong impacts over brand’s reputation – 34% post opinions about products and brands on their blog – 36% think more positively about companies that have blogs.
Here’s the percentage of respondents who agreed with these statements:
56% Blogging is a good way to express yourself
36% I think more positively about companies that have blogs
33% I have a favorite blog that I read regularly
32% I trust bloggers opinions on products and services
31% Blogging is an important way to socialize with friends
There’s so much information in this report that I can’t even begin to point it all out. It’s all good. Just take some time, take a deep breath and say, “I will read it and I will try to “get it.”
Here’s my buddies Steve Mays and George Kopp getting ready for a live Ustream.tv webcast from the Coffee Zone in Jefferson City, MO. I stopped by before they started then went home and watched it.
I’ve been testing the cameras I’ve got to see if I can get a better picture for my streams. Below you’ll find a test I did with my Dell Latitude and a Logitech RightSight webcam a few minutes ago. I think that a small camera is best so I’m going to get a webcam that works with my Mac and take that on the road to experiment with.
I don’t know what you think about live web streaming but I think there’s a lot of very cool applications for in in agricultural communications and I’m going to be trying it in the coming weeks.
It’s just a continuing development of the community we’ve developed and our way to be in the online conversation. If you’d like to get a perspective on what that means then you should check out this post on “From the X Degree.” via Teaching Online Journalism
You might want to say that we’re just “early adopters” and that somehow this means that since not everyone in America is doing this or consuming this then perhaps it’s not something your company or news organization should be doing. Tempting if you’re afraid of the future I guess. However, it is the future of journalism and how people will and are consuming news.
You could say “Wow” when you talk about 40 percent growth. So go ahead because that’s what a recent study by Arbitron-Edison Media Research study titled, “The Infinite Dial 2008: Radio’s Digital Platforms” found. Here’s some nuggets from the study:
iPod/Portable MP3 player ownership continues dramatic growth. Nearly four in ten
(37 percent) own an iPod or other brand of portable MP3 player; up from 30 percent in
2007 and more than two and a half times the number in 2005 (14 percent). Nearly three-
quarters (73 percent) of those age 12-17 own a digital audio player.
Audio podcasting usage continues to increase along side the proliferation of
iPod/MP3 player ownership. Eighteen percent have ever listened to an audio podcast;
up from 13 percent in 2007. Nine percent have listened to an audio podcast in the past
month (an estimated 23 million).
The study also found out how important mobile phones are to people today:
More than one in five (21 percent) consumers said radio has a big impact on their lives; ranking second only to mobile phones (33 percent) as the audio platform/device that has the biggest impact on people’s lives.
Why do we care about mobile phones? Can you say iPhone? And what about texting to that “audio” device eh?
I now have a copy of Clay Shirky’s book, “Here Comes Everybody: The Power of Organizing Without Organizations,” in my hot little hands. This book can help you better understand how and why new media communication tools are working. I’ll try to add some thoughts from the book as I read through it.
For starters, let’s look at a statement in chapter one, “. . . forming groups has gotten a lot easier. To put it in economic terms, the costs incurred by creating a new group or joining an existing one have fallen in recent years, and not just by a little bit. They have collapsed.”
Clay’s talking about groups. Any kind of group. Could be farmers. Could be farmers who love green tractors. Could be any group of people you can imagine. Until recently it wasn’t easy or inexpensive to belong to groups much less create and manage them. I suppose you could think of the listeners to a local radio station as a group. But how much does it cost to buy an FCC license and transmit your signal? More than you and I have. Been there, done that.
Today though, using new media tools like blogging or podcasting, which includes social networks like Facebook, I dare say most people can afford to create their own group and have global reach. This is allowing many more groups to exist. It also means companies are having to re-think how they get their message out since there are many new and different channels to do so. It also means they can’t apply the same measurement standards to the tactics they’re using. If they do then they’ll find themselves stuck in the same old, same old and wonder why others are getting ahead of them.
There was a great AP story out last week that focused on how food companies are targeting the writers of niche blogs. It helps illustrate how important this new proliferation of “groups” is becoming. Here’s an excerpt with my own highlighting added:
One blog with a couple of thousand daily readers may not have a huge impact, but marketers can easily reach several such blogs with little effort, said Debbie Weil, a corporate blogging consultant based in Washington. “Companies are paying attention to the concept of lots and lots of tiny little markets. Added up, it’s significant,” Weil said.
The single-minded focus of blogs may be in some ways more valuable than traditional marketing since it’s easier to target an audience, said Daniel Taylor, a senior analyst of digital advertising and marketing for the Yankee Group.
These blogs usually spring from personal obsessions. Abi Jones, for example, started Heat-EatReview.com after nuking countless frozen meals for lunch at the office. Comparing notes with co-workers, she realized there were no resources for people interested in learning about the newest products in the freezer aisle.
Food blogs “may not have the mass reach, but it’s a more engaged, specific audience,” said Greg Zimprich, a spokesman for General Mills Inc. “Their readers are going to care a lot more about a product of ours.”
I know it’s not easy shifting the paradigm of the mass audience to one of multiple niche audiences but think about the value of your investment. I suggest that investing fewer dollars to reach the most motivated or engaged customers may have a greater return that spending huge amounts of money, most of which is reaching people who aren’t interested in your product or message.
I’ve had a Twitter account for almost exactly a year now but just started using it. At first I just didn’t see the point but that’s changed.
You can read a little bit about Twitter in an article on Fox Business.com.
Is Twitter the next big thing or a twempest in a tweepot? Twitter is a free “micro-blogging” service that allows users to send updates, or “tweets” — messages of up to 140 characters that answer the question “what are you doing now?” The updates are kept on the user’s profile page and distributed to friends via text messages, instant messaging, RSS feeds, and other applications.
I see applications for this that probably aren’t exactly what Twitter co-founder Evan Williams had in mind. Consider how you can quickly and easily distribute information from a meeting or an event without having to have your computer or even an internet connection. You can update your Twitter feed via your mobile phone for example. Get started and let your friends and customers know what you’re up to (that you want them to know of course).
I’m going to be visiting San Luis Obispo and the California Polytechnic State University to do a little new media training this week. Scott Vernon has set up a double session for faculty and students titled, “Exploring the New Media: Using Podcasts to Drive Your Message and Expand Your Reach.”
This is going to be fun. The idea is to “Create Innovative New Ways to Communicate to the Industry, the Public, Prospective Students, Current Students and others!” I’ll be showing how to create podcasts and how we’re seeing podcasts being used in agriculture. This is on behalf of the Agricultural Education and Communication Department.
I know that more and more companies and even those in traditional media are looking for new employees with the skills to create multimedia content for websites and podcasts. These skills were once taught piecemeal but the computer tools of today are changing everything. If your school or staff would benefit from a session on the use of new communications platforms then you know who to call (the Agriblogger and Farm Podcaster).
Here’s some interesting items you might want to check on:
1. From the folks at eMarketer: Heard the Latest About Podcasting? Engagement via headphones. Ever since podcasting was introduced, the question has been the same: Will anyone listen? The answer is definitely “Yes.”
As I was just catching up on my news feeds I thought I’d offer a few tidbits for you that caught my attention:
1. The Association for Downloadable Media reported on a study done in the UK about podcasting and listening to internet radio. Here’s a couple of findings regarding podcasting:
4.3 million people have downloaded a Podcast and 1.87 million listen to a Podcast each week.
The average Podcast user subscribes to 3.16 Podcasts and spends 53.6 minutes per week listening to them. Comedy and music are the two favourite genres.
iTunes is the software of choice, used by two thirds of Podcast users to subscribe to Podcasts, while almost a quarter simply download directly from the website via their browser. 80% listen to Podcasts on their home computer and 61% listen via a portable audio / mp3 player.
2. Paul Conley has a post about changing the mindset at a traditional media company regarding the internet. He uses this example to make a point why the corporate recruiter might be the best person to change.
One of them was asked “what would make you throw out a resume?” And she replied that she wouldn’t hire anyone with a resume that said “multimedia reporter.” She went on to say that she was looking for “newspaper people.” But then, a few minutes later, she mentioned that the reporters at her chain were now being trained to carry video cameras.
The other woman, when asked about how she looks through applications, said she doesn’t look at electronic resumes and won’t follow links to Web stories, multimedia packages or other online examples of work. The reason? She said she didn’t have the time, and preferred to look at things on paper.
I wouldn’t want to work for either of the companies these people recruit for!
3. If you’re a budding online journalist you might want to check out Wired Journalists. I’ve got a page started there. Here’s part of their mission statement:
WiredJournalists.com was created with self-motivated, eager-to-learn reporters, editors, executives, students and faculty in mind.
Our goal is to help journalists who have few resources on hand other than their own desire to make a difference and help journalism grow into its new 21st Century role.
Multitasking media is up according to a new SIMM study from BIGresearch.
“Technology is creating new media options faster than most people can assimilate and is causing more multitasking,” said Gary Drenik, President of BIGresearch. “Unfortunately for marketers faced with the challenges of an uncertain economy and the need to increase marketing ROI, new media options are impacting how consumers use traditional media. Specifically, TV’s influence on consumers to purchase products declined, whereas new media options such as web radio, satellite radio, instant messaging and blogging all increased. Consumers seem to be seeking information from digital platforms while TV has traditionally been viewed as a brand building medium, which isn’t providing the requisite information,” said Drenik.
This does not mean all traditional media are declining in influence. Media that can target, be timely, and deliver value to consumers, such as coupons/direct mail, radio, yellow pages, newspapers and newspaper inserts all increased in influence to purchase as consumers are looking to stretch budgets in a slowing economy.
I think this list of key findings is fascinating:
Regular simultaneous media consumption for online, newspapers, magazines, radio, TV and direct mail is up from 1% to 35%, depending on the medium.
Channel surfing remains the #1 regular activity engaged in during TV commercials with 41.2% doing so followed by:
33.5% talk with others in the room or by phone
30.2% mentally tune out
5.5% regularly fully attend to commercials
In SIMM 11, eating continues to be the #1 activity people engage in while using media followed by doing housework, doing laundry, cooking and talking on phone.
Top simultaneous media used when reading a newspaper are: watch TV, listen to the radio and go online.
For people listening to radio, other media simultaneously used are (top 3): engage in other activities, go online and read the newspaper.
Web radio usage is up in all dayparts.
Cable is where most TV viewing takes place.
Dayparts which had highest number of media types increase usage over SIMM 10 – 1:00 am to 6:00 am, Noon to 4:30 pm, 4:30 pm to 7:30 pm, 7:30 pm to 11:00 pm and 10:00 am to Noon.
Top 3 In-Store Promotions for influence of purchasing a product: Product Samples, Shelf Coupons and Special Displays.
Top 3 Media for triggering an online search: Magazines, Reading an article on the product and TV.
The election results are in for the Association for Downloadable Media. ZimmComm New Media is a charter member of the organization and I hope to become involved with one of their committees to see where this goes. We certainly need leadership in helping establish some guidelines and consistency in how we measure what we do. Executive Committee
* Chairman: Chris MacDonald, EVP Business Development and Operations Libsyn PRO Enterprise Platform and Founder, IndieFeed
* Vice Chairman: Susan Bratton, CEO, Personal Life Media
* Secretary: Matthew Snodgrass, VP Digital Marketing, Porter Novelli
* Treasurer: Duncan Perry, COO, Podcast.com, Treedia Labs
Board of Advisors
* CC Chapman, Podcaster and Partner, The Advance Guard
* Jonathan Cobb, Founder and CTO, Kiptronic
* John Furrier, Founder, Podtech
* Rob Greenlee, Podcast Programming Lead, Microsoft Zune
* John Havens, VP, Business Development, BlogTalkRadio
* Risto Koski, Business Manager, Multimedia/Nokia Music, Nokia
* Jim Louderback, CEO, Revision3
* Mark McCrery, Founder and CEO, Podtrac
* Elisabeth McLaury Lewin, Publisher, PodcastingNews.com
* Kent Nichols, Principle, AskANinja.com
* Tim Street, Principle, French Maid TV
Committee Chairs
* Advertising Standards: Brian McMahon, CEO, National Podcasting System
* Education & Outreach: Rob Walch, VP, Podcaster Relations, Wizzard Media
* Committee Chair: Measurement: Angelo Mandato, CIO, RawVoice, Inc.
* Membership Committee: Bryan Moffett, Sponsorship Operations Manager, NPR Digital Media
* Terminology Standardization: David Rowley, VP Engineering, Kiptronic, Inc.
Here’s a new group that’s just being formed to address standards with downloadable media like podcasts. It’s the Association for Downloadable Media. The initial mission statement is:
To provide leadership in and organization of advertising and audience measurement standards, research, education and advocacy to all those involved in portable media (Podcasts/ATOM/RSS media enclosures) across the Internet, iPods, MP3 players, mobile devices, P2P and other upcoming platforms.
Here’s an excerpt from their news release earlier today:
Industry leaders from the podcasting community announced today the formation of the Association for Downloadable Media (ADM). The goal of the ADM is to develop standardization of audience measurement and advertising for downloadable media. The ADM will focus primarily on the world of podcasting, downloadable media and portable content monetized by advertising and sponsorship. The ADM will create a landscape that facilitates the commercialization of this growing audience.
The purview of the ADM includes revenue generation from advertising and sponsorships of podcasts, vodcasts (aka vidcasts, video podcasts, or vlogs), and other audio/video digital content distributed via RSS, ATOM, peer-to-peer, mobile devices, downloads from Web sites and other platforms to come.
The organization has been formed to focus specifically on any content downloaded by consumers, and will work in collaboration with related industry organizations, publishers and agencies such as the Interactive Advertising Bureau (IAB) and the American Association of Advertising Agencies (AAAA).
Great idea and I’ve already submitted my name to be one of the first to join as soon as membership is available.
It’s done by Poynter Institute librarian Dave Shedden who’s also put together a timeline of New Media that goes back to 1969.
If you really want to learn more about this new media thing and get some different perspectives then take a little time to surf through some of his links.
After writing about how marketers anguish over web numbers I came across this book and highly recommend it. Perhaps it will help you and your boss better understand what this “new media thing” is all about. It’s Mitch Joel’s “Six Pixels Of Separation.” I got it yesterday and believe it will help those of you who are over concerned about numbers and ROI of new media. Get it and let’s read it together.
If you’ve wondered about the definition of a podcast or any of the other terms used to describe new media today then you might want to check out the Association of Downloadable Media’s 
Take a look at this graphic from 
The blogosphere continues to grow and amaze people in marketing. I remember when I first talked about it and some of my friends thought I was crazy to think that anyone would really read blogs, much less consider them as “tools” of communications. Times have changed.
Just in time for a presentation I’m giving at the Turf & Ornamental Communicators Association meeting tomorrow (Blogging and podcasting for profit. Sponsored by Ewing Irrigation and PBI Gordon) is this report from 
Here’s my buddies Steve Mays and George Kopp getting ready for a live Ustream.tv webcast from the Coffee Zone in Jefferson City, MO. I stopped by before they started then went home and watched it.
You could say “Wow” when you talk about 40 percent growth. So go ahead because that’s what a recent study by 
I now have a copy of Clay Shirky’s book,
I’ve had a 
I’m going to be visiting San Luis Obispo and the 
Multitasking media is up according to a new SIMM study from