Just in time for a presentation I’m giving at the Turf & Ornamental Communicators Association meeting tomorrow (Blogging and podcasting for profit. Sponsored by Ewing Irrigation and PBI Gordon) is this report from Universal McCann titled, “Power to the People, Social Media Tracker Wave 3.” (pdf-24MB) They’ve done this study globally 3 times now so it’s got some interesting comparative data in it. Basically folks, new media is where it’s at in today’s online world no matter what country you’re in or what your occupation or age demographic. So for those of you who still wonder why you should know more about this, your questions will be answered. If you still wonder then let’s just say you have gotten off the Cluetrain. Here’s some interesting points and I urge you to download the report with the link above to read the whole thing.
- Social media is a global phenomenon happening in all markets regardless of wider economic, social and cultural development.
- All social media platforms have grown significantly over the three Waves: Video Clips are the quickest growing platform, up from 31% penetration in Wave 1 to 83% in Wave 3.
- 57% have joined a Social Network, making it the number one platform for creating and sharing content: 55% of users have uploaded photos, 22% of users have uploaded videos.
- Blogs are a mainstream media world-wide and a collective rival to traditional media – 73% have read a blog, 45% have started a blog.
- Social media has strong impacts over brand’s reputation – 34% post opinions about products and brands on their blog – 36% think more positively about companies that have blogs.
Here’s the percentage of respondents who agreed with these statements:
- 56% Blogging is a good way to express yourself
- 36% I think more positively about companies that have blogs
- 33% I have a favorite blog that I read regularly
- 32% I trust bloggers opinions on products and services
- 31% Blogging is an important way to socialize with friends
There’s so much information in this report that I can’t even begin to point it all out. It’s all good. Just take some time, take a deep breath and say, “I will read it and I will try to “get it.”
Via Podcasting News