Perhaps you’re still wondering if your company or organization should be getting involved in new media. Have you started participating yourself (Facebook, LinkedIn, Blog, YouTube) to become personally familiar with it? It’s kind of hard to evaluate a medium you’re not familiar with.
I just saw some interesting new data on how Inc. 500 companies are making use of social media. Here’s a chart comparing their use in 2007 (green) with 2008 (blue). You can click on the image to see a bigger version of it.
* Four out of five companies in the Inc 500 rate social media technology as important or very important;
* 21% of the companies are podcasting and 39% blogging;
* The number of companies blogging and podcasting has doubled in the last year;
* The Inc. 500 are adopting new media technologies much quicker than Fortune 500 companies.
The research suggests that companies that are using social media & new media technologies are growing faster than other companies.
The research was done by the University of Massachusetts Dartmouth Center for Marketing Research. You can download the study, which I recommend.
Via Podcasting News.