Hello ZimmComm Fans: We wish everyone a happy Thanksgiving Day week in advance. Feel free to add your #FoodThanks thoughts to the online conversation taking place right now. During the last year we’ve conducted an informal series of interviews with leadership at agricultural marketing agencies. If your agency is looking at how to market its brand in 2012, now is …
ZimmNews
Hello ZimmComm Fans: It has been an awesome week for the ZimmComm Team. Chuck and Cindy have been attending the 2011 NAMA Trends in Agriculture conference and NAFB Convention. You can follow coverage on AgWired. NAMA Trends Photos – NAFB Convention Photos Chuck received some very special recognition from the National Agri-Marketing Association on Wednesday. He was announced as this …
ZimmNews
Hello ZimmComm Fans: The ZimmComm team is getting ready for Kansas City week. There’s a lot going on. First up will be the annual meeting of the U.S. Farmers & Ranchers Alliance followed by the NAMA Trends in Agriculture conference. Then it’s on to the NAFB convention. We’ll have full coverage on AgWired. To make it easy get the AgWired …
ZimmNews
Hello ZimmComm Fans: This week the agriblogging highway took Chuck to Moultrie, GA and the Sunbelt Ag Expo. You canfind some stories from the show on AgWired. He was there primarily to obtain some video for posting onto the New Holland Boomer 555 Contest blog. This is a social media driven promotion for New Holland’s compact tractor line and the …
Off To The Ethanol Races
I was on location this week for the Iowa Corn Indy 250. I’ve made it to the event for 3 out of the 4 years it has been on the IRL schedule. The event is sponsored by Iowa Corn Growers and Pioneer Hi-Bred. This year my coverage on AgWired and Domestic Fuel was sponsored by the Iowa Corn Growers. So …
ProBlogger At BlogWorld
I’ve been following Darren Rowse, ProBlogger, for years. The new media expert from Australia has been very active here at BlogWorld and I caught up to him at one of the final panel discussions today. It’s great to have a chance to meet someone you’ve only communicated with online. Darren is pictured on the left here. Darren says that a …
Founder of BlogWorld and New Media Expo
The founder of the BlogWorld and New Media Expo is Rick Calvert. He says feedback from participants has been overwhelmingly positive. Attendance is way up too. He’s conservatively estimating about 2,200 at this point so the final count could be higher with walk-ins today. That says a lot in a troubled economy where many shows have seen a decline in …
Measuring Podcasts
If you’ve been podcasting for a long time or are just getting started, measurement has been a troubling issue. In a session on this topic, Leesa Barnes, Marketing Fit, helped clarify what you need to look at in terms of measurement. There are three main areas: numbers (subscribers, downloads, etc.), results (what action is your audience taking) and influence (is …
State of the Blogosphere
Day two of the BlogWorld and New Media Expo is underway. We’re listing to Richard Jalichandra, Technorati, give a preview of this year’s State of the Blogosphere. It will be published next week. They surveyed bloggers this past year and he’s showing us some selected statistics. He started out by saying that the blogosphere is very healthy and contrary to …
Blogs Are Your Search Marketing Tool
Chris Baggott, Compendium Blogware, provided the most clear reasons for why companies should be blogging that I’ve heard in a while. If you value how your business or brand shows up in search results then having a blog is the best way to improve your results. He quoted a study by HubSpot that showed that companies that have blogs have …