ZimmNews – May 31, 2013

Hello ZimmComm Fans:
Agriblogging kicks into high gear starting next week. It’s a summer on the run for the ZimmComm team. Cindy will take off on Tuesday for Des Moines and the World Pork Expo thanks to Boehringer Ingelheim and Novus International. At the same time Chuck will be headed to New Holland, PA to see some brand new equipment at New Holland headquarter offices. And also at the same time, Jamie will be in Sioux Falls, SD attending the Raven Innovation Summit. The action doesn’t slow down until near the end of the month too! So expect to see and hear what we see and hear!
Before we get to our new ZimmPoll let’s look at the results of our latest one which asked the question, ” Is agriculture doing a bad job of marketing?”
Our poll results: Sixty-five percent said Yes, Consumers Losing Trust, twenty-one percent said Yes, Industry Thinks It’s Not Needed, twelve percent said No, Consumers Trust Food Supply, and three percent said No, Industry Is Doing A Great Job.
Wow. That’s a huge percentage thinking we’re doing a bad job of marketing. Do you agree with these results? If so, why? What is wrong with the way marketing is being done in the ag sector? Do you think that some sensationalized stories in the media are contributing to a feeling that we are doing a bad job of marketing? If we are doing a really bad job of marketing is it hurting any farmer or company bottom line?
Our new ZimmPoll is now live and asks the question, “What is MOST important when buying a tractor?” Today, it seems like tractors come with as many options as a new car or truck. Many of these options are for comfort and flexibility. When you are shopping for a new tractor are you just looking for the basics or do you want and need all the new bells & whistles? Let us know.
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