We've Got Demographics!

Thanks to a three month survey asking readers of all the ZimmComm publications who they are and what they do, we now have some good data to share with those folks who wonder about that stuff.
Let’s look at Agwired first.
According to the survey, the largest percentage of our 14,000 visitors each month are in Advertising/Marketing/Sales or Communications/Public Relations – making up 20% in each category for a total of 4 out of 10 of our readers. Another 13% are with agribusiness associations or organizations and 7% are media. Over 20% are in crop or livestock production – including crop and livestock producers, dairy farmers, crop consultants, etc. There were some categories that applied to production agriculture but several also checked the “other” category.
We had responses from 21 states, three countries, and the District of Columbia, with the Midwest significantly leading the pack. Most responses came from Iowa, Missouri, Illinois, Wisconsin and Minnesota.
On Domestic Fuel, we now are getting 30,000 unique visitors a month. The survey says that the largest percentage of those visitors (13%) are existing biofuels producers. The next largest categories were Advertising/Marketing/Sales (9%), Consulting (8%), Engineering (7%), Consumer/General Public (7%), and Association/Organization (6%).
We had responses from 38 states the District of Columbia and Canada. Most responses came from California, South Dakota, Missouri, Minnesota, and Iowa.
Nearly 12,000 visitors go to World Dairy Diary each month for news about the dairy industry. According to the survey, the largest percentage are dairy farmers or milk producers – about 14%. Another 11% are nutritionists in the dairy business and about 7% are consultants. Over ten percent of respondents said they were with dairy organizations, media, or in public relations for agribusiness. About two in ten of our visitors are consumers, students, homemakers or retirees – falling into the “other” category. We also have a good number of beef cattle producers, farmers, and input dealers in the other category.
We had responses from 33 different states and three other countries besides the United States. The states with the most responses are among the largest dairy producing states – Wisconsin, California, Florida, Pennsylvania, New York, Kentucky, and Michigan.
Finally, visits to our precision agriculture publication Precision Pays are up to 5,000 per month. The survey found that 22% of them are actual crop farmers of mainly corn, soybeans, wheat and cotton. The next largest category was Equipment & Services at 18%, followed by education at 15%. Another 11% each fell in the categories of Crop Consultant or Advertising/Marketing/Sales.
We had responses from 15 states and Canada. Most responses came from Iowa, Michigan, Nebraska, Missouri, North Dakota, California and Oregon.
Hope that answers some of the “Who reads your stuff?” questions!

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