A Look At The Podcast Consumer

Edison ADM Podcast SlideI missed the Association for Downloadable Media’s webcast titled, “The Podcast Consumer Revealed.” The session was conducted by Tom Webster, Edison Research. The audience for podcasting just keeps growing. The main reasons people watch or listen to podcasts is so they can do so whenever and wherever they want. Here are some key points from the session.

* 1 in 5 Americans (22%) have listened to a podcast.
* 59% men 41% women, 18-44 demo = 60% of podcast users.
* Most downloadable media is consumed via desktop, mobile growing.
* Podcast users are very active on social networks – mainly Myspace and Facebook
* 24% of podcast consumers feel “emotional connection” with their favorite podcasts.
* Podcast consumers are more receptive to advertisers heard in podcast vs heard via internet radio.
* Producers need to do a better job of selling the portable aspects.

If you’d like to know more then feel free to watch the recorded presentation here.

Comments 1

  1. Just pulled up your newsletter via Beef Board info. Happy to learn you and Chuck are doing
    well in your business. Think of the “times” we had during the start of 80″s thru NCBA and Beef Board. You both were a big help and I thank you. If you are in Florida give me a call.
    I am still involved in many things that keep me very busy, but I love it.
    Jo Ann Smith
    85 NCBA Pres
    Beef Board Ch

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