Agri-Marketing Conference Session

At this year’s Agri-Marketing Conference I’ll be moderating a sizzling breakout session on social networking. We’re going to have some hot solutions for all of you who are scratching your heads over Twitter, Facebook, forums, blogs, podcasts, YouTube, Flickr . . . Pictured are (l-r) David Coustan, Vice President, Digital, Edelman Digital, Kyle Flaherty, Director of Marketing and Social Media, BreakingPoint Systems, David Brazeal, General Manager, Learfield Data and yours truly. The session is titled, “Social Media DOES Fit in Your Marketing Decision – Moving Beyond This Decision.” Here’s the session description:

Social media is everywhere these days. It is no longer a question whether social media fits your marketing strategy. Now it’s a decision of, “How? Where? What type?” Learn how to take the first steps in answering these questions and working to complement existing strategies.
The panelists, from both inside and outside of the agriculture industry, will share real-life examples of social media successes and failures. Take their hot ideas and lessons learned to create sizzling solutions that make your organization stand out!
Dave Coustan, Vice President, Digital, Edelman Digital
Dave was one of the first official corporate bloggers for a national brand, serving as blog master and social media strategist for Fortune 1000 Internet service provider EarthLink. He has led best practices sessions on social media strategy and corporate blogging at nationwide events.
Kyle Flaherty, Director of Marketing and Social Media, BreakingPoint Systems
Kyle is an experienced social marketing and technology communications professional with a broad range of skills characterized by successes in high-tech marketing communications, public relations, social media, web development, community creation and community engagement.

David Brazeal, General Manager, Learfield Data
After attending J-School at the University of Missouri, David Brazeal worked as a radio reporter and wire service editor. Then the Internet lured him away from the newsroom. Now, he uses his experience to help clients communicate better with their customers and employees through a wide range of social media tools.

And you know who I am.