ZimmNews For July

The latest issue of ZimmNews is now out. Feel free to download the full Word doc. Here’s an excerpt:
Keep an eye on AgWired this coming week to see and hear all about what’s going on in Louisville at the annual gathering of the AAEA, LPC, ABM, NACT, IFAJ and ARC. It’s an alphabet soup of a gathering. Chuck will be enlightening people on the subjects of Blogging for Business and Podcasting for Publishers.
New Media Tip: One of the things we get asked about most is the comment feature on blogs. It can be very scary to some and disappointing to others. What if someone writes something negative? What if I don’t get many comments? The list goes on and on. If you’re not writing in a confrontational style or about a controversial subject then you may not receive many comments. Most people don’t take the time to write. It’s kind of like people calling a talk show on the radio. The percentage of those listening who do is miniscule. Keep in mind that one of the benefits of business blogging is that you’re putting a more personal face on your business and your customers or members will appreciate that. You also need to know that with a blog you have complete control over commenting. You can set your blog up so that the only comments that are made public are approved by you. You can even edit them before approving them! And of course you can delete them. By allowing people to post comments you’re inviting them into “the conversation.” That’s part of what this is all about. If you’d like to know more about this aspect of blogging just give Chuck a call. Here’s a real helpful link to Lifehacker with suggestions for posting blog comments.

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