More People Downloading Podcasts

eMarketer GraphicAccording to a new report from the PEW Internet and American Life Project the number of people who have downloaded a podcast is growing. Quite quickly it seems to me. This graphic is from eMarketer.com where I saw the report first.

Some 12% of internet users say they have downloaded a podcast so they can listen to it or view it at a later time. This finding compares to the 7% of internet users who reported podcast downloading in our February-April 2006 survey.

According to their February-April survey 20% of American adults own an iPod or other MP3 player and 26% of all internet users.
The report also says that people aren’t downloading podcasts on a regular basis. I’m not sure about the significance of that. I’m a pretty prolific podcast downloader and I don’t do it regularly. I crank up iTunes whenever I think of it and let it download all the latest to my iPod. I just don’t do it on any kind of regular schedule. However, I still get all the episodes I want of the programs I subscribe to.
I just thought you might want to know.

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