If you’re serious about wanting a new way to communicate with your customers or members then podcasting will certainly provide you with a new avenue to do so. To learn more about it I recommend a conference like the Corporate Podcasting Summit. Of course you can call your friendly ZimmComm New Media rep (that would be me).
I like this line describing the event, “How to integrate the podcast into your full suite of marketing activity for profitable gain.”
Look here for the agenda and here for the blog about it.
