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September ZimmNews

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September ZimmNewsThe latest edition of ZimmNews has now been delivered to in-boxes everywhere.

In case you didn’t get it or just want to look at it online then you can find it here: September ZimmNews

Some highlights include:

I hope you enjoy it and thank you for reading.

August ZimmNews

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August ZimmNewsThe latest edition of ZimmNews has now been pumped out into the world wide web.

In case you didn’t get it or just want to look at it online then you can find it here: August ZimmNews

Some highlights include:

I hope you enjoy it and thank you for reading.

May ZimmNews

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March ZimmNewsThe May ZimmNews has just been published. If you are not receiving it then get yourself a free subscription. You can find the latest ZimmNews here.

Here’s some of what you’ll find in this month’s ZimmNews:

I hope you like it and thank you for reading!

March ZimmNews

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March ZimmNewsThe latest edition of our monthly newsletter, ZimmNews, is now available.

If for any reason you didn’t receive it and would like to then you’ve got choices. You can subscribe to our ZimmNews using this link or you can view an archived version of the newsletter with this one.

This edition of the ZimmNews contains the following sections:

New Media Tip
Where Have We Been
Where Are We Going
What Others Are Saying
Best of the ZimmCast
The AgWired We
Submit Your Questions

Feedback is already rolling in. For example, I’ve already had a new “What Others Are Saying” emailed in as follows:

“Gee, I can even keep up-to-date on my family vacation during Spring Break…if I can avoid my wife and kids killing me for using my Blackberry.”

Signed,
Loving it in Paradise

Also in this month’s ZimmNews is a coupon for first time users of our AgNewsWire service. I hope you like it and thanks for reading!

Happy New Year

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I sure got lax about posting issues of our monthly ZimmNews at the end of the year. However, that will change in 2008 starting now. By the way, Happy New Year to all of you. Cindy and I and all of the ZimmComm crew hope you have a fantastic year.

You can read the December ZimmNews by downloading it here (Word doc).

New Media tip:

Joining the online conversation is becoming easier and easier. Starting a blog or a podcast can be done with tools you may already have. But you don’t actually even have to start one of these to get your message online and in a search engine friendly environment. Think YouTube and Flickr. There are other sites out there but these are the ones we recommend you focus on. If you’ve got a point and shoot digital camera, chances are it shoots pretty good video/audio. Even today’s smart phones will let you get in on the action. Take the new Helio Ocean as an example. With a YouTube account you can easily upload video clips, which can include interviews with key company personnel, product demos, event activities, the list is endless. With Flickr you can upload your still images of many of the same content ideas. In both cases, make sure you add all the key word tags you can think of which will help your members or customers find you. Both services provide you with ready made hyperlinks and code to place your content on your website or in electronic documents like emails or newsletters. There’s a subscription mechanism using RSS built into both services so people can subscribe to your content too!

ZimmNews For July

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The latest issue of ZimmNews is now out. Feel free to download the full Word doc. Here’s an excerpt:

Keep an eye on AgWired this coming week to see and hear all about what’s going on in Louisville at the annual gathering of the AAEA, LPC, ABM, NACT, IFAJ and ARC. It’s an alphabet soup of a gathering. Chuck will be enlightening people on the subjects of Blogging for Business and Podcasting for Publishers.

New Media Tip: One of the things we get asked about most is the comment feature on blogs. It can be very scary to some and disappointing to others. What if someone writes something negative? What if I don’t get many comments? The list goes on and on. If you’re not writing in a confrontational style or about a controversial subject then you may not receive many comments. Most people don’t take the time to write. It’s kind of like people calling a talk show on the radio. The percentage of those listening who do is miniscule. Keep in mind that one of the benefits of business blogging is that you’re putting a more personal face on your business and your customers or members will appreciate that. You also need to know that with a blog you have complete control over commenting. You can set your blog up so that the only comments that are made public are approved by you. You can even edit them before approving them! And of course you can delete them. By allowing people to post comments you’re inviting them into “the conversation.” That’s part of what this is all about. If you’d like to know more about this aspect of blogging just give Chuck a call. Here’s a real helpful link to Lifehacker with suggestions for posting blog comments.