ProBlogger At BlogWorld

In Audio, BlogWorldExpo by Chuck

I’ve been following Darren Rowse, ProBlogger, for years. The new media expert from Australia has been very active here at BlogWorld and I caught up to him at one of …

Measuring Podcasts

In Audio, BlogWorldExpo by Chuck

If you’ve been podcasting for a long time or are just getting started, measurement has been a troubling issue. In a session on this topic, Leesa Barnes, Marketing Fit, helped …

State of the Blogosphere

In Audio, BlogWorldExpo by Chuck

Day two of the BlogWorld and New Media Expo is underway. We’re listing to Richard Jalichandra, Technorati, give a preview of this year’s State of the Blogosphere. It will be …

ROI of Social Marketing

In BlogWorldExpo by Chuck

How do you measure ROI for a social media campaign? Boy that’s a loaded question. Are we talking “return on investment” or “return on influence?” Those are very different things. …