ZimmNews – Jan. 4, 2013

Hello ZimmComm Fans:

Welcome to the new year! It’s already off to a fast start for ZimmComm New Media. We’ve been taking a look at all the 2012 statistics. By that I mean website traffic, social media impressions, what stories got the most individual attention, etc. It’s very interesting. It also showcases very clearly how difficult it is to compile all this data into a meaningful report. There’s just so much of it. I guess we’re creating big data now!

Consider AgWired for a minute. In order to find out total impressions in a month you have to look up Google Analytics for “traditional” traffic to the website itself. Then you have to look up Flurry data to see how many devices have the AgWired App on them and how often users check AgWired on it (that number is 1.6 times/day on avg. btw). Then you have to look up impressions for all the websites that display the AgWired Widget via Widgetbox. We then look up social media impressions via Sprout Social for Twitter and Facebook. You also have to add in this weekly ZimmNews impressions via Constant Contact and the number of subscribers to AgWired’s RSS feed via Feedburner. Finally, we use Awstats to look up individual file downloads (audio interviews, etc). I’m out of breath just thinking about it! But suffice it to say that the audience (impressions) is significant and has grown tremendously since we started AgWired back in August of 2004. Over 8 years of agriblogging. Who’d have thought?

Speaking of the AgWired App. We’re seeking a new sponsor. There are currently over 6,500 devices with the app on it and it is being checked on average 1.6 times per day. There may actually be many more since we didn’t get good data capture set up when we first launched the app a couple of years ago. I could speculate but let’s just deal with the numbers we can see now. On the iOS platform over 80% of our users are heavy news/magazine readers and over 60% are very into technology/gadgets. Sound like anyone you know?

So, If you’re interested in becoming the next AgWired App sponsor please let Chuck or Dave Larson know. We would be happy to come up with some creative ideas for your sponsorship that would go beyond just posting your ads into the app itself. Very big thanks go out to Raven for being the inaugural sponsor of the AgWired App. It took a company as technically innovative as Raven to see the opportunity that our growing mobile audience would create!

We’ll be getting back on the agriblogging highway next week as Cindy heads to San Antonio for the Beltwide Cotton Conference courtesy of sponsor FMC. It’s the last time the conference will be held in the format that includes a trade show so it will be a historic event. Chuck will head to Key West for a NAMA executive committee mtg. before heading to Nashville for the American Farm Bureau Federation annual meeting. We’re off to the races.

We’d like to thank Rhea + Kaiser for being the inaugural sponsor of our ZimmPoll two years ago! We started a trend as we soon saw a number of other entities begin regular online polling!

Now let’s welcome and say thanks to our new ZimmPoll sponsor, New Holland Agriculture. We’ll be working closely with New Holland to develop timely and industry pertinent questions throughout 2013. Please feel free to chime in with your ideas and participate when you can.

Our latest ZimmPoll asked the question, “How would you rate 2012? 1 = Poor, 5 = Excellent”

Our poll results: Thirty percent said 3; twenty six percent said 4; seventeen percent said 5; seventeen said 1; eleven percent said 2. By the looks of our poll most of you thought 2012 was a pretty good year. Hopefully, you will feel the same about 2013.

Our new ZimmPoll is now live and asks the question, ” How do you feel about the fiscal cliff compromise?” Most early industry comments we’ve seen express disappointment since we only have a temporary extension of the farm bill among other things. What do you think?

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