ZimmNews – October 19, 2012

Hello ZimmComm Fans:

Food is getting a world of attention this week in Des Moines, IA. It’s World Food Prize activities week and Cindy is there courtesy of our sponsor, Elanco. You can find Cindy’s photos here and follow her coverage here. She’s got lots of interviews and remarks for you to listen to.

Next week Chuck will be hitting the agriblogging highway to attend the O.H. Kruse Grain & Milling Dealer Appreciation event in Tulare, CA. Those activities will take place on Tuesday. While Chuck is on the west coast Jamie Johansen will be covering Export Exchange with our sponsor the Renewable Fuels Association.

As many budgets are being finalized for the new year, do you have ZimmComm in mind? We’d love to cover your event or assist you with your own marketing efforts. Right now we’ve got an opening for sponsorship of our weekly ZimmPoll as well. Our calendar for 2013 is filling up fast. Please contact Chuck or Dave Larson if you’d like more information or a proposal.

Our latest ZimmPoll asked the question, “What is most important for feeding growing world population?”

Our poll results: Fifteen percent said Precision ag technology; thirteen percent said Biotech hybrids; nine percent said Crop protection products; seven percent said Information technology; twenty-two percent said Natural resource conservation; six percent said Less government regulation; twenty-three percent said All of the above; and six percent said Other.

There is not a simple answer to this question. We put a number of options up there but through comments others were suggested too. One thing we can all agree on though is that farmers will do all they can to produce the safest, affordable food to feed our growing population that they can!

Other suggestions via comments include: Reduce food waste, Reduce post-harvest losses, Unleash the potential of Africa, Develop infrastructure, Improve farmers’ access to market, Give farmers the means to succeed through financing and extension services and Educate consumers to reduce over-consumption. All great ideas!

Our new ZimmPoll is now live and asks the question, “Have our efforts to educate consumers about agriculture been successful?” Agri-marketers continue to try to help educate the growing population of non-ag consumers. Another great example is USFRA, the largest agricultural communications effort of its kind and the goal is to speak with “one voice.” So how are we doing? Let us know here.

Here are some interviews from this week you might have missed:
2008 World Food Prize Laureates George McGovern/Bob Dole Press Conference
General Mills CEO Kendall Powell hungry to help Africa
Barry Lee, Slip Plate, on winterizing your equipment
Claudia Garcia, Elanco Senior Director Global Corporate Affairs

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