The latest issue of ZimmNews is now out. Feel free to download the full Word doc. Here’s an excerpt:
Keep an eye on AgWired this coming week to see and hear all about what’s going on in Louisville at the annual gathering of the AAEA, LPC, ABM, NACT, IFAJ and ARC. It’s an alphabet soup of a gathering. Chuck will be enlightening people on the subjects of Blogging for Business and Podcasting for Publishers.
New Media Tip: One of the things we get asked about most is the comment feature on blogs. It can be very scary to some and disappointing to others. What if someone writes something negative? What if I don’t get many comments? The list goes on and on. If you’re not writing in a confrontational style or about a controversial subject then you may not receive many comments. Most people don’t take the time to write. It’s kind of like people calling a talk show on the radio. The percentage of those listening who do is miniscule. Keep in mind that one of the benefits of business blogging is that you’re putting a more personal face on your business and your customers or members will appreciate that. You also need to know that with a blog you have complete control over commenting. You can set your blog up so that the only comments that are made public are approved by you. You can even edit them before approving them! And of course you can delete them. By allowing people to post comments you’re inviting them into “the conversation.” That’s part of what this is all about. If you’d like to know more about this aspect of blogging just give Chuck a call. Here’s a real helpful link to Lifehacker with suggestions for posting blog comments.
After the Association for Downloadable Media was announced another group showed up and one I’m interested in. The working name for it for now is the Association of Podcasters & Online Media Producers. The man behind helping get this one going is Scott Bourne, president of Podango Productions.
If you’re interested in joining in then send an email to: info@podcastingtricks.com I’ve already done so and hope to meet Scott and others who are involved in the daily production of podcasts at the upcoming Podcast and New Media Expo.
I’ll be posting here from the show so if you’re not going never fear. I’ll keep you up to date.
Here’s a new group that’s just being formed to address standards with downloadable media like podcasts. It’s the Association for Downloadable Media. The initial mission statement is:
To provide leadership in and organization of advertising and audience measurement standards, research, education and advocacy to all those involved in portable media (Podcasts/ATOM/RSS media enclosures) across the Internet, iPods, MP3 players, mobile devices, P2P and other upcoming platforms.
Here’s an excerpt from their news release earlier today:
Industry leaders from the podcasting community announced today the formation of the Association for Downloadable Media (ADM). The goal of the ADM is to develop standardization of audience measurement and advertising for downloadable media. The ADM will focus primarily on the world of podcasting, downloadable media and portable content monetized by advertising and sponsorship. The ADM will create a landscape that facilitates the commercialization of this growing audience.
The purview of the ADM includes revenue generation from advertising and sponsorships of podcasts, vodcasts (aka vidcasts, video podcasts, or vlogs), and other audio/video digital content distributed via RSS, ATOM, peer-to-peer, mobile devices, downloads from Web sites and other platforms to come.
The organization has been formed to focus specifically on any content downloaded by consumers, and will work in collaboration with related industry organizations, publishers and agencies such as the Interactive Advertising Bureau (IAB) and the American Association of Advertising Agencies (AAAA).
Great idea and I’ve already submitted my name to be one of the first to join as soon as membership is available.
As we continue to develop and refine our event blogging services I just thought I’d look at how many days I’ve spent on the road doing this so far this year.
As of right now I’ve spent 67 days on the road doing event blogging and Cindy has spent about another dozen. That’s quite a few and I think shows how interested companies and organizations are to have the story of their event unfold as it happens on their website or on one of ours.
I can go into so many reasons why this makes sense but I think I’ve done that before (search engine optimization, multi-media content, direct customer/member communication).
You can see examples of my most recent trip on Appaloosa Blog Spot from their National Show that just concluded in Oklahoma City. In 3 days I post 22 times on their site. Those posts contained 18 audio interviews, 1 YouTube video and an online photo album containing 155 high quality digital photos.
Here’s a link to an interesting list of links on the subject of New Media. It’s on Poynter Online.
It’s done by Poynter Institute librarian Dave Shedden who’s also put together a timeline of New Media that goes back to 1969.
If you really want to learn more about this new media thing and get some different perspectives then take a little time to surf through some of his links.