I don’t think I’ve mentioned Microsoft’s new digital content player, the Zune but it’s now got an in-store date and price. I think this is important to note because Microsoft is not small deal in the business world and I’m guessing that if the unit plays like it’s described a lot of them will be bought, meaning that the audience for podcasts will just keep growing and growing and growing.
This 30GB bad boy will be in stores by November 14 with a retail price of $249. It has some nice features and will play more types of files than an iPod.
You can find out a lot more about the Zune on the Microsoft website.
I’ve got to believe that between Apple and Microsoft marketing their products heavily, we’ll soon be reading statistics that say something like the average home in America has 2.556 digital media players.
If you or someone at your company wants to know the whys and wherefores of blogging from a business standpoint you ought to get a copy of “The Corporate Blogging Book” by Debbie Weil. I have mine and have made a good start on it.
Debbie writes clearly and to the point and it’s an easy read. She tells it like it is. For example, she says that the 3 most important things you need to know before you start blogging are; Companies don’t blog: individuals do; Savvy bloggers read other blogs; and Blogging is not a replacement (other forms of marketing). Of course she adds explanation to each of these points. You’ll have to get the book to read it all.
The foreword is written by Bob Lutz, Vice Chairman of General Motors (who blogs). I like one point he makes. He says “For some time, it has been my belief that blogging isn’t for everyone. If you’re linguistically challenged or extremely sensitive, don’t blog!” Good point Bob. This isn’t for everyone but . . . Just because you can’t/don’t/won’t doesn’t mean there’s not someone else in your company who can/does/will.
I recommend getting a copy today.
Here’s a conference on blogging and podcasting that was just brought to my attention. Of course it’s in San Francisco. Not a bad place to visit in October. It’s being put on by the Advanced Learning Institute.
Hear practical solutions you can apply immediately to help integrate social media technology into your communication programs to build customer and employee relationships and drive bottom-line results .
Yep, that’s what using new media technologies can do for you. If you can’t make it and still need some help, give me a call!
I don’t know if you’re familiar with the International Podcasting Expo but it’s coming up October 20 - 22.
If you’re wondering about how it works and how to participate they’ve made an introduction video. I participated in the first one of these and they’re great because it’s all online and you can do it from your home or office.
Check it out.