• Featured Video:Deputy Secretary of Agriculture Krysta Harden visits with Elevance during the United Soybean Board Biobased Products Stakeholders' Dialogue - June 17, 2014 - George Washington University, Washington, DC
  • ZimmNews – June 20, 2014

    ZimmNews – June 20, 2014

    2014 USB Soy Biobased Dialogue - United Soybean Board Biobased Products Stakeholders Dialogue - Washington DC

    ZimmNews – June 13, 2014

    ZimmNews – June 13, 2014

    2014 Fuel Ethanol Workshop - The 30th annual FEW event keyed into 'Where Producers Meet."

    ZimmNews – June 6, 2014

    ZimmNews – June 6, 2014

    2014 ASTA Convention - The 131st American Seed Trade Association Annual Convention took place in Indianapolis.

    ZimmNews – May 30, 2014

    ZimmNews – May 30, 2014

    2014 BASF Media Event - BASF hosted ag media in Raleigh, NC to share insights into their new products and give an opportunity for lots of Q & A.

    ZimmNews – May 23, 2014

    ZimmNews – May 23, 2014

    USFRA Food Dialogues - Chicago - The June 2014 Food Dialogues discussion took place in Chicago with the theme Integrity in Food Marketing. #FoodD

YouTube Video Stats

YouTube StatsWhen I first started posting video clips onto YouTube I got some very strange looks. I know they were thinking “He’s definitely off his rocker.”

Well, so far I’ve uploaded 73 video clips, mostly in just over the last year. Those clips have been viewed over 66,000 times collectively at this point. They vary from the highest one being the very first one I posted which has now been viewed almost 23,000 by itself to some as few as a dozen times or so.

One thing is constant though. The number of views keeps going higher for all of them. They stay archived in YouTube and I’ve made sure they’re all key word tagged with good descriptions which makes them very easy to find for people searching.

I was just showing someone my latest stats and he thought I ought to share them with you.

Blog Day 2007 – Oops

Blog Day 2007Okay. I let Blog Day 2007 pass by without even recognizing it. I admit it. But does it count that I probably posted onto 6 different blogs on blog day?

One of the things we’re supposed to do is point you to 5 other blogs you may not be aware of. Although I do this regularly on many of our sites and we’ve got blog rolls on some of them I’ll point you to 5 here. Why these? Because they’ve got some good resources for you if you’re wanting to become a better blogger or podcaster.

ProBlogger
Smays.com
Podcasting News
iLounge
Engadget

BlogDay was created with the belief that bloggers should have one day dedicated to getting to know other bloggers from other countries and areas of interest. On that day Bloggers will recommend other blogs to their blog visitors.

Where Will Radio Play in The Media Mix?

emarketer.com graphicA recent story on emarketer.com points to some interesting information about how people are using media. In particular it looks like radio needs to figure out how it’s going to play into the media mix in the future. The story is titled, “Will Internet Kill the Radio Star?.”

I think this just verifies what I’ve been preaching and that is that consumers of all kinds have more choices today and you need to really make sure you’re using a mix of media to reach them. It doesn’t mean that radio isn’t a viable medium for an advertiser but it does mean that there are choices and apparently marketers are using them.

“. . . data from a number of researchers indicates that traditional radio is losing its significance in people’s lives. US adults are spending more time each day on the Internet and watching TV than listening to the radio.”

2 Billion Comment Spams

Akismet Spam ChartIf you’re going to blog then get ready for comment spam.

Comment spam wasn’t something I knew much about until about a year ago when AgWired, my main agricultural communications blog started to get hit hard. That’s when we made a decision to install Akismet on all our sites and all of our client’s sites as well. In fact, Akismet is a standard feature of any site we build today.

As a total of all the sites Akismet is being used on they’ve captured 2,412,431,831 spam comments. In that same time frame they allowed 178,927,948 total hams. This was as of early July btw.

Going on 3 billion. That’s ridiculous. Just think about the fact that Akismet is only one of the options you have to capture and manage comment spam!

Farm Broadband Doubles

National Agricultural Statistics ServiceSo many of our clients are involved in agribusiness that this was very interesting news. This report from USDA should send a wake up call to any agricultural marketers who still hesitate to place their focus and invest dollars into internet delivered communication strategies targeting farmers.

The latest Farm Computer Usage and Ownership report from USDA’s NASS was posted with very little fanfare but we’re not ignoring it! Here’s a summary of the data from the report with my highlights.

High-speed Internet access methods, such as DSL, cable, satellite, and wireless, have become much more available to Internet users in the farm sector since 2005. The proportion of operators using DSL doubled in 2007, at 27 percent, compared with the 2005 level of 13 percent. Cable, satellite, and wireless were each reported as the primary access methods on 7 percent of those U.S. farms with Internet access; with satellite and wireless methods both at virtually double their 2005 levels. Dialup was again the most common method of accessing the Internet, with nearly half (47 percent) of U.S. farms still using it, down from 69 percent in 2005.

A total of 55 percent of U.S. farms now have Internet access, compared with 51 percent in 2005. Sixty-three percent of farms have access to a computer in 2007, compared with the 2005 level of 59 percent. The proportion of U.S. farms owning or leasing a computer in 2007, at 59 percent, is up slightly from 55 percent in 2005. Farms using computers for their farm business increased 3 percentage points from 2005 to 35 percent in 2007.

In 2007, 80 percent of U.S. farms with sales and government payments of $250,000 or more have access to a computer, 78 percent own or lease a computer, 66 percent are using a computer for their farm business, and 75 percent have Internet access. For farms with sales and government payments between $100,000 and $249,999, the figures are: 70 percent have access to a computer, 66 percent own or lease a computer, 51 percent are using a computer for their farm business, and 61 percent have Internet access. For farms with sales and government payments between $10,000 and $99,999, 62 percent reported having computer access, 57 percent own or lease a computer, 36 percent use a computer for their farm business, and 53 percent have Internet access.

For crop farms, 64 percent have computer access and 37 percent use a computer for their farm business in 2007, up 4 and 3 percentage points from 2005, respectively. Internet access for crop farms has increased to 56 percent in 2007, compared to 52 percent in 2005. For livestock farms, 62 percent have computer access and 55 percent have Internet access. The use of a computer for farm business has increased to 33 percent for livestock farms, up 3 points from 2005.

I’m a New Member of The ADM

Association for Downloadable MediaMembership is now open in the Association for Downloadable Media and I’m joined. I’ll also join the Association of Podcasters & Online Media Producers when it gets ready. I’m hoping to meet some of the people involved in these startup groups out at the Podcast and New Media Expo.

So why join and especially since they haven’t done anything yet? Because it’s a chance to get in at the beginning and have a voice and hopefully access to information that will help us and our clients. One of the things I can already sense is the need in this ADM to address niche topic/audience producers. When I joined they asked me to check a range of how many downloads my podcast gets in a month. The first choice was 1 – 50,000 and then they went higher! I don’t know about you but I don’t see this medium as a mass medium necessarily. In fact, if all they’re going to focus on is podcasting or other downloadable media content that’s just out to see how many downloads they can get then I think they’ll not only be making a mistake but missing out on what most of us are doing.

I produce podcasts for niche audiences. If my program is targeted to 40 people and I’ve got 40 downloads then I might be reaching my total audience. I don’t care about having thousands of downloads. It’s not just the total number of downloads but who those downloads represent.

So, it’s going to be interesting to see how this evolves. The traditional media buyers and agencies are so metric driven that they tend to overlook the quality of the audience. When you’re used to measuring CPM but now have a buy option that is only going to reach the target audience with no waste the numbers get a lot smaller but the message is making a much bigger impact and the cost is probably a lot lower. Of course then you have to ask, “How do I make a living on small buying fees/commissions?” Good question.

ZimmNews For July

The latest issue of ZimmNews is now out. Feel free to download the full Word doc. Here’s an excerpt:

Keep an eye on AgWired this coming week to see and hear all about what’s going on in Louisville at the annual gathering of the AAEA, LPC, ABM, NACT, IFAJ and ARC. It’s an alphabet soup of a gathering. Chuck will be enlightening people on the subjects of Blogging for Business and Podcasting for Publishers.

New Media Tip: One of the things we get asked about most is the comment feature on blogs. It can be very scary to some and disappointing to others. What if someone writes something negative? What if I don’t get many comments? The list goes on and on. If you’re not writing in a confrontational style or about a controversial subject then you may not receive many comments. Most people don’t take the time to write. It’s kind of like people calling a talk show on the radio. The percentage of those listening who do is miniscule. Keep in mind that one of the benefits of business blogging is that you’re putting a more personal face on your business and your customers or members will appreciate that. You also need to know that with a blog you have complete control over commenting. You can set your blog up so that the only comments that are made public are approved by you. You can even edit them before approving them! And of course you can delete them. By allowing people to post comments you’re inviting them into “the conversation.” That’s part of what this is all about. If you’d like to know more about this aspect of blogging just give Chuck a call. Here’s a real helpful link to Lifehacker with suggestions for posting blog comments.

And Another New Media Organization

After the Association for Downloadable Media was announced another group showed up and one I’m interested in. The working name for it for now is the Association of Podcasters & Online Media Producers. The man behind helping get this one going is Scott Bourne, president of Podango Productions.

If you’re interested in joining in then send an email to: info@podcastingtricks.com I’ve already done so and hope to meet Scott and others who are involved in the daily production of podcasts at the upcoming Podcast and New Media Expo.

I’ll be posting here from the show so if you’re not going never fear. I’ll keep you up to date.

Association for Downloadable Media Formed

Association for Downloadable MediaHere’s a new group that’s just being formed to address standards with downloadable media like podcasts. It’s the Association for Downloadable Media. The initial mission statement is:

To provide leadership in and organization of advertising and audience measurement standards, research, education and advocacy to all those involved in portable media (Podcasts/ATOM/RSS media enclosures) across the Internet, iPods, MP3 players, mobile devices, P2P and other upcoming platforms.

Here’s an excerpt from their news release earlier today:

Industry leaders from the podcasting community announced today the formation of the Association for Downloadable Media (ADM). The goal of the ADM is to develop standardization of audience measurement and advertising for downloadable media. The ADM will focus primarily on the world of podcasting, downloadable media and portable content monetized by advertising and sponsorship. The ADM will create a landscape that facilitates the commercialization of this growing audience.

The purview of the ADM includes revenue generation from advertising and sponsorships of podcasts, vodcasts (aka vidcasts, video podcasts, or vlogs), and other audio/video digital content distributed via RSS, ATOM, peer-to-peer, mobile devices, downloads from Web sites and other platforms to come.

The organization has been formed to focus specifically on any content downloaded by consumers, and will work in collaboration with related industry organizations, publishers and agencies such as the Interactive Advertising Bureau (IAB) and the American Association of Advertising Agencies (AAAA).

Great idea and I’ve already submitted my name to be one of the first to join as soon as membership is available.

Adding Up The Days

As we continue to develop and refine our event blogging services I just thought I’d look at how many days I’ve spent on the road doing this so far this year.

As of right now I’ve spent 67 days on the road doing event blogging and Cindy has spent about another dozen. That’s quite a few and I think shows how interested companies and organizations are to have the story of their event unfold as it happens on their website or on one of ours.

I can go into so many reasons why this makes sense but I think I’ve done that before (search engine optimization, multi-media content, direct customer/member communication).

You can see examples of my most recent trip on Appaloosa Blog Spot from their National Show that just concluded in Oklahoma City. In 3 days I post 22 times on their site. Those posts contained 18 audio interviews, 1 YouTube video and an online photo album containing 155 high quality digital photos.