• Featured Video:Lydia walks us through some beginner steps for using New Holland's Precision Land Management.
  • ZimmNews – Mar 21, 2014

    ZimmNews – Mar 21, 2014

    Norman Borlaug Statue Unveiling - The unveiling ceremony of the Norman Borlaug statue in the Capitol.

    ZimmNews – Mar 14, 2014

    ZimmNews – Mar 14, 2014

    2014 National Ag Day - Chuck and Cindy were both taking part in Ag Day activities in our nations Capitol.

    ZimmNews – Mar 7, 2014

    ZimmNews – Mar 7, 2014

    2014 ACE Biofuels Beltway March - American Coalition for Ethanol Capitol Hill visits and updates,

    ZimmNews – Feb 28, 2014

    ZimmNews – Feb 28, 2014

    2014 Agri-Pulse Farm to Fork Politics - The Agri-Pulse team put together another great farm legislation session at the Senate Hart Bldg.

    ZimmNews – Feb 21, 2014

    ZimmNews – Feb 21, 2014

    New Holland Operation Blue Force 2014 - New Holland brought the ag media in to the same field training offered to dealers from around the country in Bakersfield, CA.

Our Online Event Coverage Services

Me Taking PhotosOne of the biggest growth areas for ZimmComm New Media has been in the area of event coverage. This is me at the CMA Music Festival last week doing just this very thing. I just had a potential client ask me to summarize what we offer in this area so I thought I’d post it here for you in case you’re wondering the same thing. If you’re interested in a quote for having us provide these services to you just give me a call.

Online Event Coverage

ZimmComm New Media offers a company or an organization a unique way to provide customers and members with near instantaneous online coverage of events that includes pictures, audio and video interviews, video of product displays and demonstrations and text summaries of activities. All this multi-media content is posted onto the organization’s blog site or ZimmComm will create a site for the event. Pictures can be uploaded to online photo albums using services like Flickr which allow visitors to search for individual photos or watch them as a slide show. Video clips can be uploaded and made available via services like YouTube which provides the hosting and a simple player to display the content. The audio may be posted in a click to listen format or in a podcast format where it can be easily found and listened to with popular podcast software like iTunes. All the content is hosted within very highly search engine optimized software/services making it easy to find with key word searches. The site would have a built in RSS feed allowing customers to subscribe to the posts made onto the site. If ZimmComm builds the site we would install web tracking software like Mint which is a very easy to use web accessible statistics option.

A ZimmComm “reporter” will attend the organizational event armed with cameras, recorders and computer. Working under the direction of staff the reporter will take pictures, record video clips and interviews and then edit, upload and post the content onto the website at every available opportunity. The number of daily posts would be determined by the event and the time available for posting. Although the reporter will be equipped with a wireless computer data card it is recommended that the organization provide high speed internet access and a place centrally located to the event activities to set up a secure work station. This could be a media room already set up for the event.

After the event concludes all ZimmComm content (images/audio/video) is provided to the organization on dvd for archiving or use in other organizational communication mechanisms like commemorative event CD’s, newsletters, brochures, main website, slide shows, etc. A very cool idea is to pre-load the content onto iPods which may be given as gifts to significant customers or sponsors or used in drawings or other contests.

Broadband Getting Broader

Broadband GrowingIt looks like DSL is helping pave the way for a big growth in the number of households with broadband internet access according to a story on eMarketer.

The number of broadband subscribers will reach 567 million worldwide by 2011, up from the current 285 million, according to In-Stat’s “Broadband Gets Big: Global Broadband Subs Hit 285 Million” report. New subscribers totaled 65 million in the 12 months prior to May 2007.

I look at that as justification to fuel the growth of the use of new media by companies wishing to connect to their customers and members.

Think About Using Video Online

The Kelsey GroupHere’s an interesting report on how online visitors are using video. I think it adds to the case for why a video podcast is on the minds of a lot of corporate communicators today.

The Kelsey Group just released the results of a survey they conducted which says “59 percent of those surveyed claimed to watch online video, and more than half said they engage in some sort of response activity, such as visiting a Web site, going to a physical location or making a purchase.”

How about a video podcast and use YouTube as part of the distribution mechanism? And keep in mind that Apple TV will be able to stream videos from YouTube. Are you keeping up?

According to the report, production companies such as Spot Runner and TurnHere offer to produce and distribute video ads for small businesses at price points that are significantly lower than those of traditional advertising, bringing video advertising within the grasp of many small businesses for the first time. The report reasons that the value of video may be easier to comprehend for many small businesses compared with some forms of online performance-based marketing.

Additional conclusions offered in The Kelsey Group’s online video report include:
– Small-business video advertising can combine the traditional strengths of pull-based directional marketing, the Internet’s targeting capabilities, and the emotional and dramatic power of television. Given the demographics of broadband users, the online audience reached by these ads would also be well-educated, affluent and more likely to engage in pull-based content retrieval.

You can find an executive summary of their white paper on the subject online.

Getting Ready For My Presentation on New Media

MeHello from the Canadian Animal Health Institute annual meeting in Niagra-On-The-Lake, Ontario. I’m here to make a presentation to the group on blogging and podcasting as new media tools to reach out to customers and members.

At last night’s dinner one of the participants wanted to use my camera so I let her and she took a picture of the photographer (me). Her name is Fran Doig and her husband, Paul received one of the CAHI “Recognizing Its Leaders” awards last night. You can read more about this on AgWired.

I thought I’d post some of the resources I’m using here and later I might add the audio recording of my presentation too just in case you’re interested and only if I think I sound okay. So linked to here are the agenda for my presentation (Word doc), my Power Point slides (PPT file) and a little resources handout (Word doc).

I’ll also be giving away a few sets of ZimmComm retractable ear buds to some lucky winners too.

Examples of Online Event Coverage

ZimmComm New Media hasn’t been idle these last few weeks. You can see some examples of how we’ve been out and about covering multiple events on our own blog sites using the following links.

A good example of event coverage is the past week’s activities in Indianapolis as we covered the activities of the Ethanol Promotion and Information Council during race week of the Indy 500.

Another one is my trip to Lexington, KY to make a presentation on the use of blogging and podcasting for the International Federation of Agricultural Journalists (IFAJ). This was covered on AgWired.

This week I’m off to the annual meeting of the Canadian Animal Health Institute to make a presentation on new media and to show examples like these. Their members are looking for new ways to reach out to their customers and the theme of their convention is “Harnessing Technology to Expand Markets.” I think what I’ll be presenting fits in just fine.

Please let me know if you’d like a presentation for your convention or company meeting or if you’re interested in consultation or event coverage of your event.

One of the people who you might want to read if you don’t is Seth Godin. He just recently wrote an interesting post on this topic of what he calls, “liveblogging.”

Some Reasons For Blogging

If you’re looking for reasons why you might consider blogging then you might want to read this post on Online Spin by Max Kalehoff, VP of Marketing for Nielsen BuzzMetrics. In it he makes a case for anyone involved in marketing to blog. Well that would be most of us since we’re all trying to sell something aren’t we?

Here’s an excerpt from his post that I really like. This is what so many people have trouble understanding.

I also received a great education in syndication. While publishers, advertisers and agencies get caught up in site visitors, I found it interesting that I have roughly five times as many active RSS and email subscribers. And I now can understand why; I’m making it easy for others to discover and regularly consume my content, on their terms.

Podcast & New Media Expo

2007 Podcast and New Media ExpoIt may not be until September but I’m already registered for the 2007 Podcast and New Media Expo. This will be the third year that this conference has been held.

The 3rd Annual Podcast & New Media Expo is a “prosumer” and corporate event that brings together influential digital media creators, podcasters and content developers to cover the complete range of creation techniques, business objectives and future trends.

The Expo focuses on educating individuals and companies about how to produce high quality digital content, grow a loyal audience, and market or monetize that content in creative ways. The Expo is also a major networking event where content creators can share ideas and build partnerships.

You can learn more in the attendee tools section of their website.

More Corporate Use Of Social Media Planned

eMarketer.com GraphiceMarketer.com has an interesting story about how business communications professionals are looking at incorporating Web 2.0 into their plans. This one says that “In fact, a global survey of internal and corporate communications professionals found that more than half use blogs, online video and RSS, or plan to do so in the next 12 months.”

The information comes from a Melcrum survey, Social Media and the Corporate Communicator. Here’s what their summary says about the future.

While only a third of communicators described social media as a priority right now, 41% reported that they were committed to two-way communication with employees/customers online, and 52% anticipated their social-media budgets increasing over the next 12 months.

When asked about the barriers for further adoption, 23% of respondents highlighted gaining executive support as a key challenge, along with 13% reporting IT constraints and restrictions.

Robin Crumby concluded that “It seems likely that social media is here to stay and the key challenge for corporations is likely to be how they integrate these new technologies into their existing media mix.”

May Madness

May is proving to be a very busy month for ZimmComm New Media. I’ll be on the road a lot (already have) and of course I’ll be blogging all the way. Here’s a mostly complete list of the projects I’ll be working on this month:

National Press Club – Washington, DC – Ethanol Promotion and Information Council
World Ag Forum – St. Louis, MO – World Ag Forum
CBOT Ethanol Press Conference – Chicago, IL – Ethanol Promotion and Information Council
Elanco Sensory Briefing/Wet Lab – Des Moines – Elanco Animal Health
Syngenta Soybean Field Project Setup – Missouri – Syngenta
Alltech International Symposium/IFAJ Board Meeting – Louisville, KY – Alltech/IFAJ
Indianapolis 500 – Indianapolis, IN – Ethanol Promotion and Information Council

Blogging or podcasting are involved in most of these projects. But even more descriptive of the type of work I’ll be doing is photography, audio interviews and some video. These things become content in my posts but also have additional applications for each client including for internal and external public relations.

RSS Made Simple

When someone has done something right there’s no reason to re-invent the wheel. When it comes to a simple explanation of RSS this video should be a big help. It was produced by Commoncraft.

If after watching the video you still don’t understand then let me know and maybe I can try to further clarify. RSS is what drives blogs and podcasts from a distribution standpoint so it’s a pretty important mechanism.