One of the biggest growth areas for ZimmComm New Media has been in the area of event coverage. This is me at the CMA Music Festival last week doing just this very thing. I just had a potential client ask me to summarize what we offer in this area so I thought I’d post it here for you in case you’re wondering the same thing. If you’re interested in a quote for having us provide these services to you just give me a call.
Online Event Coverage
ZimmComm New Media offers a company or an organization a unique way to provide customers and members with near instantaneous online coverage of events that includes pictures, audio and video interviews, video of product displays and demonstrations and text summaries of activities. All this multi-media content is posted onto the organization’s blog site or ZimmComm will create a site for the event. Pictures can be uploaded to online photo albums using services like Flickr which allow visitors to search for individual photos or watch them as a slide show. Video clips can be uploaded and made available via services like YouTube which provides the hosting and a simple player to display the content. The audio may be posted in a click to listen format or in a podcast format where it can be easily found and listened to with popular podcast software like iTunes. All the content is hosted within very highly search engine optimized software/services making it easy to find with key word searches. The site would have a built in RSS feed allowing customers to subscribe to the posts made onto the site. If ZimmComm builds the site we would install web tracking software like Mint which is a very easy to use web accessible statistics option.
A ZimmComm “reporter” will attend the organizational event armed with cameras, recorders and computer. Working under the direction of staff the reporter will take pictures, record video clips and interviews and then edit, upload and post the content onto the website at every available opportunity. The number of daily posts would be determined by the event and the time available for posting. Although the reporter will be equipped with a wireless computer data card it is recommended that the organization provide high speed internet access and a place centrally located to the event activities to set up a secure work station. This could be a media room already set up for the event.
After the event concludes all ZimmComm content (images/audio/video) is provided to the organization on dvd for archiving or use in other organizational communication mechanisms like commemorative event CD’s, newsletters, brochures, main website, slide shows, etc. A very cool idea is to pre-load the content onto iPods which may be given as gifts to significant customers or sponsors or used in drawings or other contests.