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New Media Expo Trade Show Open

Trade Show EntranceRight now I’m in a session called “Distributing Video in Various Formats: How to Make the Right Choice.” We’re learning a lot about various formats and I hope what some of the best codecs and formatting and compression choices are for making videos.

Before we got into our first session the trade show opened. I did a walk around and will be heading back there later today to check out some services and equipment.

I think I’m going to drop off my computer and backpack at my hotel because I’m tired of carrying it around. This means I’ll be doing some posts later this afternoon.

Podcast and New Media Expo Photo Album

Interview With Susan Bratton About The ADM

Susan BrattonThe founder and CEO of Personal Life Media is Susan Bratton. She produces 22 podcasts a week and is one of the main organizers of the Association for Downloadable Media.

After our initial meeting of the new organization today I interviewed her. She explains how why she and some others have gone to the trouble of creating a new organization. Basically it has to do with creating some new media industry standards that will allow those of us who create content to better monetize our products. I’m all for that.

You can listen to my interview with Susan here: pnme-07-bratton.mp3

Podcast and New Media Expo Photo Album

Opening Keynote With Howard Lindzon

Opening KeynoteThe Podcast and New Media Expo is officially underway. Right now we’re listening to the opening keynote session.

Expo founder, Tim Bourquin, is interviewing Howard Lindzon, who started a video podcast called WallStrip which he sold to CBS News for a reported $5 million.

Basically he’s talking about how and why he started the show and the whole process of selling the show.

Podcast and New Media Expo Photo Album

Association for Downloadable Media Meeting

ADM MeetingThe Association for Downloadable Media is holding its first ever meeting in advance of the Podcast and New Media Expo. I got it a few minutes late so I don’t know who everyone is yet.

One of the main things we’re supposed to accomplish is a method to standardize advertising standards and measurement reporting for our new medium. Right now we’re hearing from people who have submitted their names for board positions and I guess we’ll be holding an election after we’re that.

I’ll be posting throughout the day as events unfold. I’m also posting photos to my Flickr account so be sure to check it periodically over the next few days: Podcast and New Media Expo Photo Album

Attending the Podcast and New Media Expo

Podcast & New Media ExpoI know I don’t post too often here but that’ll change over the next several days since I’ll be attending the third annual Podcast & New Media Expo. I’m finding it hard to believe we’ve been doing this new media thing in agribusiness for over 3 years now. Starting Friday, I’ll be getting my new media fix with educational sessions and a trade show.

I’ll be attending the conference with longtime friend and former business partner (now client), Gary Cooper, Southeast AgNet. The activities take place at the Ontario, CA Convention Center.

Friday – Sept. 28, 2007
Keynotes & Conference – 9:00am-4:15pm
Exhibit Hall – 10:00am-4:00pm
Attendee Reception – 4:00pm-5:30pm
CultureCatch Salon – 8:00pm-11:00pm

Saturday – Sept. 29, 2007
Keynotes & Conference – 9:00am-4:15pm
Exhibit Hall – 10:00am-4:00pm
Expo Concert – 6:30pm-9:00pm

Sunday – Sept. 30, 2007
Keynotes & Conference – 9:00am-12:45pm
Exhibit Hall – 10:00am-1:30pm

Road Bloggers Need Internet Access

After a week of blogging in Japan it’s nice to be back in the USA. Between Cindy and myself we’ve blogged from 4 different countries in the last 2 weeks. One of the things that I would encourage conference organizers everywhere to keep in mind when planning events is good internet access and some time built into the schedule to use it.

This certainly goes for today’s media representatives who need that access and time to post their stories but I think it also applies to anyone who’s on the road at an event. We’re beginning to see more attention paid to this element of planning for events but there’s a ways to go.

I’ll be attending the Podcast and New Media Expo later this week. I would certainly hope we’ve got good open access there! Look for some posts from that event here and on AgWired.

Bloggers Trusted More Than Mainstream Media

American PulseI thought this was interesting. According to a survey by BIGResearch bloggers are trusted more than media.

You can request a complimentary Top Line report from the most recent survey online.

BIGresearch’s American Pulse™ Survey is collected online every month, utilizing Survey Sampling International’s (SSI) U.S. Panel exclusively. BIGresearch conducts this survey to find out what Americans really think and feel about topics like politics, religion, pop culture and the economy…just to name a few. American Pulse™ provides a platform for participants to voice their true opinions about real and timely issues in our society.

I think it’s interesting that they’re separating bloggers from media. How do you do that today? We publish several news sites that use the blog format and consider ourselves bloggers. However, we register as media at events we cover and are considered media by most people I know and work with. I know many mainstream media reporters who have their own news blog.

Maybe it’s the fact that blogging is more personal generally speaking and that creates more of a trusting atmosphere for the blog reader? I’m betting that’s part of it. It’s one of the reasons we encourage blogging. Put a more personal face on you and your company!

YouTube Video Stats

YouTube StatsWhen I first started posting video clips onto YouTube I got some very strange looks. I know they were thinking “He’s definitely off his rocker.”

Well, so far I’ve uploaded 73 video clips, mostly in just over the last year. Those clips have been viewed over 66,000 times collectively at this point. They vary from the highest one being the very first one I posted which has now been viewed almost 23,000 by itself to some as few as a dozen times or so.

One thing is constant though. The number of views keeps going higher for all of them. They stay archived in YouTube and I’ve made sure they’re all key word tagged with good descriptions which makes them very easy to find for people searching.

I was just showing someone my latest stats and he thought I ought to share them with you.

Blog Day 2007 – Oops

Blog Day 2007Okay. I let Blog Day 2007 pass by without even recognizing it. I admit it. But does it count that I probably posted onto 6 different blogs on blog day?

One of the things we’re supposed to do is point you to 5 other blogs you may not be aware of. Although I do this regularly on many of our sites and we’ve got blog rolls on some of them I’ll point you to 5 here. Why these? Because they’ve got some good resources for you if you’re wanting to become a better blogger or podcaster.

Podcasting News

BlogDay was created with the belief that bloggers should have one day dedicated to getting to know other bloggers from other countries and areas of interest. On that day Bloggers will recommend other blogs to their blog visitors.

Where Will Radio Play in The Media Mix?

emarketer.com graphicA recent story on emarketer.com points to some interesting information about how people are using media. In particular it looks like radio needs to figure out how it’s going to play into the media mix in the future. The story is titled, “Will Internet Kill the Radio Star?.”

I think this just verifies what I’ve been preaching and that is that consumers of all kinds have more choices today and you need to really make sure you’re using a mix of media to reach them. It doesn’t mean that radio isn’t a viable medium for an advertiser but it does mean that there are choices and apparently marketers are using them.

“. . . data from a number of researchers indicates that traditional radio is losing its significance in people’s lives. US adults are spending more time each day on the Internet and watching TV than listening to the radio.”