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Association for Downloadable Media Meeting

ADM MeetingThe Association for Downloadable Media is holding its first ever meeting in advance of the Podcast and New Media Expo. I got it a few minutes late so I don’t know who everyone is yet.

One of the main things we’re supposed to accomplish is a method to standardize advertising standards and measurement reporting for our new medium. Right now we’re hearing from people who have submitted their names for board positions and I guess we’ll be holding an election after we’re that.

I’ll be posting throughout the day as events unfold. I’m also posting photos to my Flickr account so be sure to check it periodically over the next few days: Podcast and New Media Expo Photo Album

Attending the Podcast and New Media Expo

Podcast & New Media ExpoI know I don’t post too often here but that’ll change over the next several days since I’ll be attending the third annual Podcast & New Media Expo. I’m finding it hard to believe we’ve been doing this new media thing in agribusiness for over 3 years now. Starting Friday, I’ll be getting my new media fix with educational sessions and a trade show.

I’ll be attending the conference with longtime friend and former business partner (now client), Gary Cooper, Southeast AgNet. The activities take place at the Ontario, CA Convention Center.

Friday – Sept. 28, 2007
Keynotes & Conference – 9:00am-4:15pm
Exhibit Hall – 10:00am-4:00pm
Attendee Reception – 4:00pm-5:30pm
CultureCatch Salon – 8:00pm-11:00pm

Saturday – Sept. 29, 2007
Keynotes & Conference – 9:00am-4:15pm
Exhibit Hall – 10:00am-4:00pm
Expo Concert – 6:30pm-9:00pm

Sunday – Sept. 30, 2007
Keynotes & Conference – 9:00am-12:45pm
Exhibit Hall – 10:00am-1:30pm

Road Bloggers Need Internet Access

After a week of blogging in Japan it’s nice to be back in the USA. Between Cindy and myself we’ve blogged from 4 different countries in the last 2 weeks. One of the things that I would encourage conference organizers everywhere to keep in mind when planning events is good internet access and some time built into the schedule to use it.

This certainly goes for today’s media representatives who need that access and time to post their stories but I think it also applies to anyone who’s on the road at an event. We’re beginning to see more attention paid to this element of planning for events but there’s a ways to go.

I’ll be attending the Podcast and New Media Expo later this week. I would certainly hope we’ve got good open access there! Look for some posts from that event here and on AgWired.

Bloggers Trusted More Than Mainstream Media

American PulseI thought this was interesting. According to a survey by BIGResearch bloggers are trusted more than media.

You can request a complimentary Top Line report from the most recent survey online.

BIGresearch’s American Pulse™ Survey is collected online every month, utilizing Survey Sampling International’s (SSI) U.S. Panel exclusively. BIGresearch conducts this survey to find out what Americans really think and feel about topics like politics, religion, pop culture and the economy…just to name a few. American Pulse™ provides a platform for participants to voice their true opinions about real and timely issues in our society.

I think it’s interesting that they’re separating bloggers from media. How do you do that today? We publish several news sites that use the blog format and consider ourselves bloggers. However, we register as media at events we cover and are considered media by most people I know and work with. I know many mainstream media reporters who have their own news blog.

Maybe it’s the fact that blogging is more personal generally speaking and that creates more of a trusting atmosphere for the blog reader? I’m betting that’s part of it. It’s one of the reasons we encourage blogging. Put a more personal face on you and your company!

YouTube Video Stats

YouTube StatsWhen I first started posting video clips onto YouTube I got some very strange looks. I know they were thinking “He’s definitely off his rocker.”

Well, so far I’ve uploaded 73 video clips, mostly in just over the last year. Those clips have been viewed over 66,000 times collectively at this point. They vary from the highest one being the very first one I posted which has now been viewed almost 23,000 by itself to some as few as a dozen times or so.

One thing is constant though. The number of views keeps going higher for all of them. They stay archived in YouTube and I’ve made sure they’re all key word tagged with good descriptions which makes them very easy to find for people searching.

I was just showing someone my latest stats and he thought I ought to share them with you.

Blog Day 2007 – Oops

Blog Day 2007Okay. I let Blog Day 2007 pass by without even recognizing it. I admit it. But does it count that I probably posted onto 6 different blogs on blog day?

One of the things we’re supposed to do is point you to 5 other blogs you may not be aware of. Although I do this regularly on many of our sites and we’ve got blog rolls on some of them I’ll point you to 5 here. Why these? Because they’ve got some good resources for you if you’re wanting to become a better blogger or podcaster.

Podcasting News

BlogDay was created with the belief that bloggers should have one day dedicated to getting to know other bloggers from other countries and areas of interest. On that day Bloggers will recommend other blogs to their blog visitors.

Where Will Radio Play in The Media Mix?

emarketer.com graphicA recent story on emarketer.com points to some interesting information about how people are using media. In particular it looks like radio needs to figure out how it’s going to play into the media mix in the future. The story is titled, “Will Internet Kill the Radio Star?.”

I think this just verifies what I’ve been preaching and that is that consumers of all kinds have more choices today and you need to really make sure you’re using a mix of media to reach them. It doesn’t mean that radio isn’t a viable medium for an advertiser but it does mean that there are choices and apparently marketers are using them.

“. . . data from a number of researchers indicates that traditional radio is losing its significance in people’s lives. US adults are spending more time each day on the Internet and watching TV than listening to the radio.”

2 Billion Comment Spams

Akismet Spam ChartIf you’re going to blog then get ready for comment spam.

Comment spam wasn’t something I knew much about until about a year ago when AgWired, my main agricultural communications blog started to get hit hard. That’s when we made a decision to install Akismet on all our sites and all of our client’s sites as well. In fact, Akismet is a standard feature of any site we build today.

As a total of all the sites Akismet is being used on they’ve captured 2,412,431,831 spam comments. In that same time frame they allowed 178,927,948 total hams. This was as of early July btw.

Going on 3 billion. That’s ridiculous. Just think about the fact that Akismet is only one of the options you have to capture and manage comment spam!

Farm Broadband Doubles

National Agricultural Statistics ServiceSo many of our clients are involved in agribusiness that this was very interesting news. This report from USDA should send a wake up call to any agricultural marketers who still hesitate to place their focus and invest dollars into internet delivered communication strategies targeting farmers.

The latest Farm Computer Usage and Ownership report from USDA’s NASS was posted with very little fanfare but we’re not ignoring it! Here’s a summary of the data from the report with my highlights.

High-speed Internet access methods, such as DSL, cable, satellite, and wireless, have become much more available to Internet users in the farm sector since 2005. The proportion of operators using DSL doubled in 2007, at 27 percent, compared with the 2005 level of 13 percent. Cable, satellite, and wireless were each reported as the primary access methods on 7 percent of those U.S. farms with Internet access; with satellite and wireless methods both at virtually double their 2005 levels. Dialup was again the most common method of accessing the Internet, with nearly half (47 percent) of U.S. farms still using it, down from 69 percent in 2005.

A total of 55 percent of U.S. farms now have Internet access, compared with 51 percent in 2005. Sixty-three percent of farms have access to a computer in 2007, compared with the 2005 level of 59 percent. The proportion of U.S. farms owning or leasing a computer in 2007, at 59 percent, is up slightly from 55 percent in 2005. Farms using computers for their farm business increased 3 percentage points from 2005 to 35 percent in 2007.

In 2007, 80 percent of U.S. farms with sales and government payments of $250,000 or more have access to a computer, 78 percent own or lease a computer, 66 percent are using a computer for their farm business, and 75 percent have Internet access. For farms with sales and government payments between $100,000 and $249,999, the figures are: 70 percent have access to a computer, 66 percent own or lease a computer, 51 percent are using a computer for their farm business, and 61 percent have Internet access. For farms with sales and government payments between $10,000 and $99,999, 62 percent reported having computer access, 57 percent own or lease a computer, 36 percent use a computer for their farm business, and 53 percent have Internet access.

For crop farms, 64 percent have computer access and 37 percent use a computer for their farm business in 2007, up 4 and 3 percentage points from 2005, respectively. Internet access for crop farms has increased to 56 percent in 2007, compared to 52 percent in 2005. For livestock farms, 62 percent have computer access and 55 percent have Internet access. The use of a computer for farm business has increased to 33 percent for livestock farms, up 3 points from 2005.

I’m a New Member of The ADM

Association for Downloadable MediaMembership is now open in the Association for Downloadable Media and I’m joined. I’ll also join the Association of Podcasters & Online Media Producers when it gets ready. I’m hoping to meet some of the people involved in these startup groups out at the Podcast and New Media Expo.

So why join and especially since they haven’t done anything yet? Because it’s a chance to get in at the beginning and have a voice and hopefully access to information that will help us and our clients. One of the things I can already sense is the need in this ADM to address niche topic/audience producers. When I joined they asked me to check a range of how many downloads my podcast gets in a month. The first choice was 1 – 50,000 and then they went higher! I don’t know about you but I don’t see this medium as a mass medium necessarily. In fact, if all they’re going to focus on is podcasting or other downloadable media content that’s just out to see how many downloads they can get then I think they’ll not only be making a mistake but missing out on what most of us are doing.

I produce podcasts for niche audiences. If my program is targeted to 40 people and I’ve got 40 downloads then I might be reaching my total audience. I don’t care about having thousands of downloads. It’s not just the total number of downloads but who those downloads represent.

So, it’s going to be interesting to see how this evolves. The traditional media buyers and agencies are so metric driven that they tend to overlook the quality of the audience. When you’re used to measuring CPM but now have a buy option that is only going to reach the target audience with no waste the numbers get a lot smaller but the message is making a much bigger impact and the cost is probably a lot lower. Of course then you have to ask, “How do I make a living on small buying fees/commissions?” Good question.