I’m registering my vote to have Susan Bratton, Personal Life Media, back next year for a couple of sessions.
Susan (standing on the right) got interactive with her audience in her session on “Selling Advertising and Sponsorship for Your Audio or Video Content: What You Need To Know Now.”
In an hour I think she gave one of the best advertising sales how-to’s I’ve seen. She provided information on the language of the advertising agencies and then walked us through creating a media kit, proposal, contacting the buying rep, making the pitch, following up and servicing the order/client.
It validated for me how we do business and was a good reminder of some ideas we should be implementing in our own sales efforts.