• Featured Video:At the 2015 Fuel Ethanol Workshop, Rachel Burton with Novozymes demonstrates a video game learning tool that helps educate ethanol plant workers.
  • ZimmNews – June 5, 2015

    ZimmNews – June 5, 2015

    New Holland Expo Milano 2015 - New Holland hosted agricultural journalists from around the world to CNH Industrial Village in Turin and Expo Milano 2015 in Milan.

    ZimmNews – May 29, 2015

    ZimmNews – May 29, 2015

    2015 World Pork Expo - The 27th World Pork Expo takes place in Des Moines, Iowa. Nearly 20,000 attendees crowd the Iowa State Fairgrounds where over 400 exhibitors are here to share their expertise about the pork industry. Thanks to Boehringer Ingelheim for making our coverage possible.

    ZimmNews – May 22, 2015

    ZimmNews – May 22, 2015

    2015 West Central Coop Press Conference - West Central Coop announced $27 million expansion to their SoyPlus plant in Ralston, Iowa.

    ZimmNews – May 15, 2015

    ZimmNews – May 15, 2015

    2015 Fuel Ethanol Workshop - The 31st Fuel Ethanol Workshop too place June 1-4, 2015 in Minneapolis, Minn.

    ZimmNews – May 8, 2015

    ZimmNews – May 8, 2015

    2015 Alltech REBELation - Over 3,000 rebels gathered for REBELation in Lexington, Kentucky.

Blog Business Growing

eMarketerThe blogosphere continues to grow and amaze people in marketing. I remember when I first talked about it and some of my friends thought I was crazy to think that anyone would really read blogs, much less consider them as “tools” of communications. Times have changed.

My favorite place to keep up with what’s going on in my new media world is eMarketer. They’ve got a new report out, “The Blogosphere: A Mass Movement From Grass Roots,” which has some interesting information. Here’s a couple of excerpts:

More importantly, by 2012, more than 145 million people—67% of the US Internet population—will be reading blogs at least once a month. That is up from a readership of 94 million in 2007, or 50% of Internet users.

“A big factor driving the increases is the niche orientation of the blogosphere,” says Mr. Verna.

Like podcasts, blogs tend to appeal to specific audiences. Accordingly, much of the demographic targeting that marketers work so hard to achieve in the mainstream media is already done for them.

“Furthermore,” adds Mr. Verna, “the rates at which blog readers notice and click on ads suggest that they are a well-primed audience.”

Where are you placing your advertising these days? Same old, Same old or . . . . . .

May ZimmNews

March ZimmNewsThe May ZimmNews has just been published. If you are not receiving it then get yourself a free subscription. You can find the latest ZimmNews here.

Here’s some of what you’ll find in this month’s ZimmNews:

I hope you like it and thank you for reading!

Social Media Exploding Worldwide

Social Media PlatformsJust in time for a presentation I’m giving at the Turf & Ornamental Communicators Association meeting tomorrow (Blogging and podcasting for profit. Sponsored by Ewing Irrigation and PBI Gordon) is this report from Universal McCann titled, “Power to the People, Social Media Tracker Wave 3.” (pdf-24MB) They’ve done this study globally 3 times now so it’s got some interesting comparative data in it. Basically folks, new media is where it’s at in today’s online world no matter what country you’re in or what your occupation or age demographic. So for those of you who still wonder why you should know more about this, your questions will be answered. If you still wonder then let’s just say you have gotten off the Cluetrain. Here’s some interesting points and I urge you to download the report with the link above to read the whole thing.

  • Social media is a global phenomenon happening in all markets regardless of wider economic, social and cultural development.
  • All social media platforms have grown significantly over the three Waves: Video Clips are the quickest growing platform, up from 31% penetration in Wave 1 to 83% in Wave 3.
  • 57% have joined a Social Network, making it the number one platform for creating and sharing content: 55% of users have uploaded photos, 22% of users have uploaded videos.
  • Blogs are a mainstream media world-wide and a collective rival to traditional media – 73% have read a blog, 45% have started a blog.
  • Social media has strong impacts over brand’s reputation – 34% post opinions about products and brands on their blog – 36% think more positively about companies that have blogs.

Here’s the percentage of respondents who agreed with these statements:

  • 56% Blogging is a good way to express yourself
  • 36% I think more positively about companies that have blogs
  • 33% I have a favorite blog that I read regularly
  • 32% I trust bloggers opinions on products and services
  • 31% Blogging is an important way to socialize with friends

There’s so much information in this report that I can’t even begin to point it all out. It’s all good. Just take some time, take a deep breath and say, “I will read it and I will try to “get it.”

Via Podcasting News

FezCast From The Coffee Zone

Coffee Zone FezcastHere’s my buddies Steve Mays and George Kopp getting ready for a live Ustream.tv webcast from the Coffee Zone in Jefferson City, MO. I stopped by before they started then went home and watched it.

I’ve been testing the cameras I’ve got to see if I can get a better picture for my streams. Below you’ll find a test I did with my Dell Latitude and a Logitech RightSight webcam a few minutes ago. I think that a small camera is best so I’m going to get a webcam that works with my Mac and take that on the road to experiment with.

I don’t know what you think about live web streaming but I think there’s a lot of very cool applications for in in agricultural communications and I’m going to be trying it in the coming weeks.

The Future of Journalism is Here

I haven’t been doing much updating here lately due to the extensive amount of online event coverage projects we’re involved in. In just the last couple weeks that has included the National Agri-Marketing Association Convention, Alltech International Animal Health & Nutrition Symposium and National Association of Farm Broadcasting’s Washington Watch program. During that time I was posting on multiple blogs daily and we started a new concept called Agwired Mobile and AgWired Live TV (using Ustream.tv). Additionally, we’re really incorporating Twitter into the AgWired community and you’ll find my most recent Tweets at the top of the AgWired site.

It’s just a continuing development of the community we’ve developed and our way to be in the online conversation. If you’d like to get a perspective on what that means then you should check out this post on “From the X Degree.” via Teaching Online Journalism

You might want to say that we’re just “early adopters” and that somehow this means that since not everyone in America is doing this or consuming this then perhaps it’s not something your company or news organization should be doing. Tempting if you’re afraid of the future I guess. However, it is the future of journalism and how people will and are consuming news.

My Ustream.tv

Steve Rubel on Managing Information Overload

I’ve always been proud of the fact that I keep my email in-box at no more than 100 but that’s getting hard to do. Right now it’s over 400. My feed reader has over 900 unread. Yeow.

Although I’m an evangelist for using new media and various social mechanisms to stay connected I know people are having some trouble coping. Here’s a video interview with Steve Rubel on just this topic.

Last week I appeared on the Brian Lehrer show talking about my role with Edelman Digital and how I track trends. We cover marketing pollution and tips on how to manage information overload with desktop search, RSS, simplified GTD and the Gmail Personal Nerve Center.


Marketing Guru Steve Rubel Talks with Brian About Info Overload from Brian Lehrer Live on Vimeo.

Download and Advertising Standards Public Comment Period

Association for Downloadable MediaHere’s the latest from the Association for Downloadable Media on their draft of standards for advertising and download measurements:

Guidelines and Standards Comment Period

On April 16th, ADM released two documents for public review. We encourage public comments in order to refine and enhance the documentation. The public comment period will end on May 16, 2008.
Advertisement Unit Standards

Draft posted for discussion April 16, 2008. PDF Download

The purpose of the Advertisement Unit Standards is to provide baseline recommendations for advertisement units in order to better facilitate advertising transactions relating to downloadable media.
Download Measurement Guidelines

Draft posted for discussion April 16, 2008. PDF Download

The purpose of the Download Measurement Guidelines are to establish baseline recommendations for how individual publishers, companies and organizations can measure how downloads are delivered to consumer audiences.

Please participate in the refinement of these documents.

Please comment the following ways:

1. Enter your public statements in the comments section in the document comments pages:

* Advertisement Unit Standards Comment Page
* Download Measurement Guidelines Comment Page

2. Send your confidential statements to info@downloadablemedia.org

3. Send your confidential statements via mail to:

The Association for Downloadable Media
611 Pennsylvania Ave, SE #164
Washington, DC 20003-4303

Announcing AgWired Mobile

AgWired MobileWe just launched a new service today tied in to our AgWired site called AgWired Mobile.

Free AgWired news headlines to your mobile phone. Sound like a deal? You bet it is and it’s available immediately.

Now you can have “What’s New In The World Of Agribusiness” delivered right to your mobile phone. It’s headline news via text messaging that will keep you agricultural marketing professionals on top of your game. Sign up now:

Just text “agwired” to 46786

That’s it. You’ll get confirmation immediately and then you’ll get AgWired headline news updates automatically. News will normally be sent between 8am-5pm, Mon-Fri.

We’d love to have your feedback and ideas as we develop this new service.

The new media pioneers just keep on opening up new channels of communication. Stay up to date on your phone or on your computer with AgWired!

If you ever want to unsubscribe (why would you?) then just text “agwired stop” to the same number.

AgWired Mobile is powered by Commodity Update.

40 Percent Podcasting Audience Growth

ArbitronYou could say “Wow” when you talk about 40 percent growth. So go ahead because that’s what a recent study by Arbitron-Edison Media Research study titled, “The Infinite Dial 2008: Radio’s Digital Platforms” found. Here’s some nuggets from the study:

  • iPod/Portable MP3 player ownership continues dramatic growth. Nearly four in ten
    (37 percent) own an iPod or other brand of portable MP3 player; up from 30 percent in
    2007 and more than two and a half times the number in 2005 (14 percent). Nearly three-
    quarters (73 percent) of those age 12-17 own a digital audio player.
  • Audio podcasting usage continues to increase along side the proliferation of
    iPod/MP3 player ownership. Eighteen percent have ever listened to an audio podcast;
    up from 13 percent in 2007. Nine percent have listened to an audio podcast in the past
    month (an estimated 23 million).

The study also found out how important mobile phones are to people today:

More than one in five (21 percent) consumers said radio has a big impact on their lives; ranking second only to mobile phones (33 percent) as the audio platform/device that has the biggest impact on people’s lives.

Why do we care about mobile phones? Can you say iPhone? And what about texting to that “audio” device eh?