• Featured Video:At the 2015 Fuel Ethanol Workshop, Rachel Burton with Novozymes demonstrates a video game learning tool that helps educate ethanol plant workers.
  • ZimmNews – June 5, 2015

    ZimmNews – June 5, 2015

    New Holland Expo Milano 2015 - New Holland hosted agricultural journalists from around the world to CNH Industrial Village in Turin and Expo Milano 2015 in Milan.

    ZimmNews – May 29, 2015

    ZimmNews – May 29, 2015

    2015 World Pork Expo - The 27th World Pork Expo takes place in Des Moines, Iowa. Nearly 20,000 attendees crowd the Iowa State Fairgrounds where over 400 exhibitors are here to share their expertise about the pork industry. Thanks to Boehringer Ingelheim for making our coverage possible.

    ZimmNews – May 22, 2015

    ZimmNews – May 22, 2015

    2015 West Central Coop Press Conference - West Central Coop announced $27 million expansion to their SoyPlus plant in Ralston, Iowa.

    ZimmNews – May 15, 2015

    ZimmNews – May 15, 2015

    2015 Fuel Ethanol Workshop - The 31st Fuel Ethanol Workshop too place June 1-4, 2015 in Minneapolis, Minn.

    ZimmNews – May 8, 2015

    ZimmNews – May 8, 2015

    2015 Alltech REBELation - Over 3,000 rebels gathered for REBELation in Lexington, Kentucky.

The Future of Journalism is Here

I haven’t been doing much updating here lately due to the extensive amount of online event coverage projects we’re involved in. In just the last couple weeks that has included the National Agri-Marketing Association Convention, Alltech International Animal Health & Nutrition Symposium and National Association of Farm Broadcasting’s Washington Watch program. During that time I was posting on multiple blogs daily and we started a new concept called Agwired Mobile and AgWired Live TV (using Ustream.tv). Additionally, we’re really incorporating Twitter into the AgWired community and you’ll find my most recent Tweets at the top of the AgWired site.

It’s just a continuing development of the community we’ve developed and our way to be in the online conversation. If you’d like to get a perspective on what that means then you should check out this post on “From the X Degree.” via Teaching Online Journalism

You might want to say that we’re just “early adopters” and that somehow this means that since not everyone in America is doing this or consuming this then perhaps it’s not something your company or news organization should be doing. Tempting if you’re afraid of the future I guess. However, it is the future of journalism and how people will and are consuming news.

My Ustream.tv

Steve Rubel on Managing Information Overload

I’ve always been proud of the fact that I keep my email in-box at no more than 100 but that’s getting hard to do. Right now it’s over 400. My feed reader has over 900 unread. Yeow.

Although I’m an evangelist for using new media and various social mechanisms to stay connected I know people are having some trouble coping. Here’s a video interview with Steve Rubel on just this topic.

Last week I appeared on the Brian Lehrer show talking about my role with Edelman Digital and how I track trends. We cover marketing pollution and tips on how to manage information overload with desktop search, RSS, simplified GTD and the Gmail Personal Nerve Center.


Marketing Guru Steve Rubel Talks with Brian About Info Overload from Brian Lehrer Live on Vimeo.

Download and Advertising Standards Public Comment Period

Association for Downloadable MediaHere’s the latest from the Association for Downloadable Media on their draft of standards for advertising and download measurements:

Guidelines and Standards Comment Period

On April 16th, ADM released two documents for public review. We encourage public comments in order to refine and enhance the documentation. The public comment period will end on May 16, 2008.
Advertisement Unit Standards

Draft posted for discussion April 16, 2008. PDF Download

The purpose of the Advertisement Unit Standards is to provide baseline recommendations for advertisement units in order to better facilitate advertising transactions relating to downloadable media.
Download Measurement Guidelines

Draft posted for discussion April 16, 2008. PDF Download

The purpose of the Download Measurement Guidelines are to establish baseline recommendations for how individual publishers, companies and organizations can measure how downloads are delivered to consumer audiences.

Please participate in the refinement of these documents.

Please comment the following ways:

1. Enter your public statements in the comments section in the document comments pages:

* Advertisement Unit Standards Comment Page
* Download Measurement Guidelines Comment Page

2. Send your confidential statements to info@downloadablemedia.org

3. Send your confidential statements via mail to:

The Association for Downloadable Media
611 Pennsylvania Ave, SE #164
Washington, DC 20003-4303

Announcing AgWired Mobile

AgWired MobileWe just launched a new service today tied in to our AgWired site called AgWired Mobile.

Free AgWired news headlines to your mobile phone. Sound like a deal? You bet it is and it’s available immediately.

Now you can have “What’s New In The World Of Agribusiness” delivered right to your mobile phone. It’s headline news via text messaging that will keep you agricultural marketing professionals on top of your game. Sign up now:

Just text “agwired” to 46786

That’s it. You’ll get confirmation immediately and then you’ll get AgWired headline news updates automatically. News will normally be sent between 8am-5pm, Mon-Fri.

We’d love to have your feedback and ideas as we develop this new service.

The new media pioneers just keep on opening up new channels of communication. Stay up to date on your phone or on your computer with AgWired!

If you ever want to unsubscribe (why would you?) then just text “agwired stop” to the same number.

AgWired Mobile is powered by Commodity Update.

40 Percent Podcasting Audience Growth

ArbitronYou could say “Wow” when you talk about 40 percent growth. So go ahead because that’s what a recent study by Arbitron-Edison Media Research study titled, “The Infinite Dial 2008: Radio’s Digital Platforms” found. Here’s some nuggets from the study:

  • iPod/Portable MP3 player ownership continues dramatic growth. Nearly four in ten
    (37 percent) own an iPod or other brand of portable MP3 player; up from 30 percent in
    2007 and more than two and a half times the number in 2005 (14 percent). Nearly three-
    quarters (73 percent) of those age 12-17 own a digital audio player.
  • Audio podcasting usage continues to increase along side the proliferation of
    iPod/MP3 player ownership. Eighteen percent have ever listened to an audio podcast;
    up from 13 percent in 2007. Nine percent have listened to an audio podcast in the past
    month (an estimated 23 million).

The study also found out how important mobile phones are to people today:

More than one in five (21 percent) consumers said radio has a big impact on their lives; ranking second only to mobile phones (33 percent) as the audio platform/device that has the biggest impact on people’s lives.

Why do we care about mobile phones? Can you say iPhone? And what about texting to that “audio” device eh?

Clay Shirky Deals With Colbert, Sort of

Since I’ve brought your attention to Clay Shirky’s book, “Here Comes Everybody,” I thought you’d enjoy seeing him dealing with Colbert on the subject.

Be Successful and Still Care About Your Audience

I am hoping to attend the New Media Expo again this year and have been keeping up with Tim Bourquin, founder, via his emails and now I’m subscribed to his blog, Webernetting.

His most recent post struck a nerve and I posted a comment on it. I thought I’d point you to it and won’t post it here. One sentence in his post struck a real nerve with me and is probably what most prompted me to write a comment.

Worse yet, some seem to think that if you do find a way to make your living successfully, you’ve “sold out” and are no longer true to your audience.

That couldn’t be less true as Tim knows. I am very happy and thankful for the success we’ve had. It has allowed ZimmComm to continue to develop and help a growing number of companies who want to make use of new media tools to communicate with their customers.

We’re going to keep working at it.

Is Your Feed Valid?

Feed ValidatorIf you’re managing any kind of an RSS feed then I hope you know about Feed Validator.

I’ve been using this little web application since I started blogging and podcasting and it has been the biggest help of almost anything I use. All you have to to is enter the url for the feed you want to check and click on the word “Validate.” That’s it.

Either your feed is valid or it’s not. If not then it will tell you exactly where you have a problem and suggest how to fix it. I love simple things that just plain work.

Get The Download From The ADM at ad:tech

Association for Downloadable MediaZimmComm New Media is a charter member of the Association for Downloadable Media and glad to see that progress is being made. I sure wish I could be at ad:tech but I know we’ll be represented by some great people. Check ADM out though:

The Association for Downloadable Media (ADM), formed to focus on best
practices for monetizing consumer-downloaded content, hosts the new Get the Download initiative to be held at the upcoming ad:tech San Francisco show April 16 and 17, 2008. ADM puts the call out to all downloadable media creators, media companies, agencies, publishers and distributors to Get the Download from the ADM.

Get the Download focus areas will appear in several formats at ad:tech including 1) four ADM Forum sessions designed to provide the downloadable media audience with ad standards & guidelines and market insight; 2) an ADM Get The Download booth for added accessibility to the association and its members; and 3) a slick urban roof-top party set to bring out some of the industry’s best creative talents.

Leveraging the association’s charter, the ADM has devised four motivating forum sessions taking place in rooms 130/131 of the Moscone Convention Center. These forum sessions are comprised of information created to better educate on the industry role the association is taking to help advertisers realize more impact for their advertising dollar. Continue Reading…