• Featured Video:BASF Fermentation Education - BASF Biological Operations Manager Chris Feiden talks about fermentation technology at the St. Joseph, Missouri facility during the ASTA CSS 2014 and Seed Expo
  • ZimmNews – December 19, 2014

    ZimmNews – December 19, 2014

    2015 Beltwide Cotton Conferences - The conferences are being held in San Antonio this year and Chuck is there covering them.

    ZimmNews – December 12, 2014

    ZimmNews – December 12, 2014

    2014 CSS and Seed Expo - American Seed Trade Association's CSS 2014 and Seed Expo took place in Chicago on December 8-12.

    ZimmNews – December 5, 2014

    ZimmNews – December 5, 2014

    2014 BIVI PRRS Seminar - Swine health researchers and veterinarians came together to discuss the newest innovations to combat PRRS.

    ZimmNews – November 25, 2014

    ZimmNews – November 25, 2014

    2014 ARA Convention and Expo - The 2014 Agricultural Retailers Association Convention and Expo took place in New Orleans.

    ZimmNews – November 21, 2014

    ZimmNews – November 21, 2014

    LPC Vision 2014 - Photos from the Livestock Publications Council 2014 Vision event in Kansas City, MO.

Use Feeder to Manage Your Feed

FeederFor all of you who are scared to try creating or managing a feed like a podcast there may be a good software alternative available. I’m currently doing a trial with Feeder by Reinvented Software and it looks promising.

I’ve imported the existing feed file for my weekly ZimmCast podcast which you can find published each Monday on AgWired. I used the built-in forms in the software to add and change some elements of the feed, saved it and uploaded it to my server. I haven’t tried the automatic ftp feature yet but intend to.

With this first effort it showed how easy it is to create and manage your feed. The software will even upload your media file via ftp for you. It looks like a worthwhile program to try.

Multi Event/Blog Coverage

This week you can see both Zimmermans in action road blogging for two of our clients, National Biodiesel Board and Cattlemen’s Beef Board. You’ll be able to see the posts we’re doing on the National Biodiesel Conference Blog and Beef Board Meeting.com. They both represent an excellent and effective use of this new medium. Both are focused on annual events and essentially provide a frequently updated multimedia newsletter on the web.

Imagine having this done for your event or company.

Besides posting on these clients blog sites we’ll also be posting on our own, Domestic Fuel, AgWired and World Dairy Diary. These ZimmComm-owned sites provide you with a “sponsorship” opportunity to have online exposure even if you don’t have your own site to provide this kind of event coverage.

Let’s face it, there’s no more interactive, up to the minute, interesting, search engine optimized way to showcase your activities than with online coverage on the websites we create. Let me know if you’d like to discuss doing this for your company or group.

A Few New Media Tidbits

As I was just catching up on my news feeds I thought I’d offer a few tidbits for you that caught my attention:

1. The Association for Downloadable Media reported on a study done in the UK about podcasting and listening to internet radio. Here’s a couple of findings regarding podcasting:

4.3 million people have downloaded a Podcast and 1.87 million listen to a Podcast each week.

The average Podcast user subscribes to 3.16 Podcasts and spends 53.6 minutes per week listening to them. Comedy and music are the two favourite genres.

iTunes is the software of choice, used by two thirds of Podcast users to subscribe to Podcasts, while almost a quarter simply download directly from the website via their browser. 80% listen to Podcasts on their home computer and 61% listen via a portable audio / mp3 player.

2. Paul Conley has a post about changing the mindset at a traditional media company regarding the internet. He uses this example to make a point why the corporate recruiter might be the best person to change.

One of them was asked “what would make you throw out a resume?” And she replied that she wouldn’t hire anyone with a resume that said “multimedia reporter.” She went on to say that she was looking for “newspaper people.” But then, a few minutes later, she mentioned that the reporters at her chain were now being trained to carry video cameras.

The other woman, when asked about how she looks through applications, said she doesn’t look at electronic resumes and won’t follow links to Web stories, multimedia packages or other online examples of work. The reason? She said she didn’t have the time, and preferred to look at things on paper.

I wouldn’t want to work for either of the companies these people recruit for!

3. If you’re a budding online journalist you might want to check out Wired Journalists. I’ve got a page started there. Here’s part of their mission statement:

WiredJournalists.com was created with self-motivated, eager-to-learn reporters, editors, executives, students and faculty in mind.

Our goal is to help journalists who have few resources on hand other than their own desire to make a difference and help journalism grow into its new 21st Century role.

Podcasting Potential Being Realized

It sounds like podcasting is getting more mainstream these days if I’m reading this article on Advertising Age correctly. It looks like more major companies are directing ad dollars to audio content that consumers want and can get whenever they want. Only makes sense to me.

But a more Long Tail business has started to form within the more fragmented sectors of iTunes, which loosened its policy on ads in podcasts in 2005. Chris Spencer, CEO of Wizzard Media, a podcasting network with more than 35 video and audio podcasts in its stable, values the podcast-specific ad market at about $100 million. The figure comes closer to $300 million after streaming video is included in the mix, though he said it’s difficult to gauge the specifics. “It is growing faster than anyone — especially the big TV networks — believed would happen,” he said.

Missouri Governor Makes YouTube Announcement

I like our Missouri Governor Matt Blunt for a number of reasons even if I’m disappointed with him on some things. He’s been good for the state and yesterday he announced he wouldn’t seek a second term for the position by YouTube video. How cool is that? No other hints or speculation. Just a very clean, simple video statement that anyone can see.

Just think if you put your own video on YouTube and let people know about you and your company? Have you got the courage to do so?

By the way, as of this posting the video has been viewed over 5,700 times since it was posted late yesterday afternoon.

Steve’s View Of MacWorld

Steve Mays and MacMy good buddy Steve “Mac” Mays and I had coffee this morning at the Coffee Zone and talked about new media and MacWorld. Steve attended the annual Apple computer geek fan event and I wanted his perspective on it.

Steve went with a couple members of our local Mac Users Group who had been before. I’m sure that helped since it’s attended by about 50,000 people and hundreds of companies exhibit there. Steve is glad he stood in line for 5 hours to see the Steve Jobs Keynote but I really don’t think I would have compared him to the Pope.

You can listen to my interview with Steve here:

Multitask Your Media

Big ResearchMultitasking media is up according to a new SIMM study from BIGresearch.

“Technology is creating new media options faster than most people can assimilate and is causing more multitasking,” said Gary Drenik, President of BIGresearch. “Unfortunately for marketers faced with the challenges of an uncertain economy and the need to increase marketing ROI, new media options are impacting how consumers use traditional media. Specifically, TV’s influence on consumers to purchase products declined, whereas new media options such as web radio, satellite radio, instant messaging and blogging all increased. Consumers seem to be seeking information from digital platforms while TV has traditionally been viewed as a brand building medium, which isn’t providing the requisite information,” said Drenik.

This does not mean all traditional media are declining in influence. Media that can target, be timely, and deliver value to consumers, such as coupons/direct mail, radio, yellow pages, newspapers and newspaper inserts all increased in influence to purchase as consumers are looking to stretch budgets in a slowing economy.

I think this list of key findings is fascinating:

  • Regular simultaneous media consumption for online, newspapers, magazines, radio, TV and direct mail is up from 1% to 35%, depending on the medium.
  • Channel surfing remains the #1 regular activity engaged in during TV commercials with 41.2% doing so followed by:
    33.5% talk with others in the room or by phone
    30.2% mentally tune out
    5.5% regularly fully attend to commercials
  • In SIMM 11, eating continues to be the #1 activity people engage in while using media followed by doing housework, doing laundry, cooking and talking on phone.
  • Top simultaneous media used when reading a newspaper are: watch TV, listen to the radio and go online.
  • For people listening to radio, other media simultaneously used are (top 3): engage in other activities, go online and read the newspaper.
    Web radio usage is up in all dayparts.
  • Cable is where most TV viewing takes place.
  • Dayparts which had highest number of media types increase usage over SIMM 10 – 1:00 am to 6:00 am, Noon to 4:30 pm, 4:30 pm to 7:30 pm, 7:30 pm to 11:00 pm and 10:00 am to Noon.
  • Top 3 In-Store Promotions for influence of purchasing a product: Product Samples, Shelf Coupons and Special Displays.
  • Top 3 Media for triggering an online search: Magazines, Reading an article on the product and TV.
  • Blogging increases in all dayparts.

Technorati Rankings

TechnoratiThe blogosphere has mushroomed since the last time I heard an update from David Sifry. According to a post on Blogspotting, he says that the blog search engine is now indexing 112 million blogs. They rank them too.

A Technorati Ranking relates to the number of sources that point to a particular weblog relative to other weblogs. The more sources referencing a weblog, the higher the Technorati ranking.

Here’s the ranking for a couple of our sites:

Domestic Fuel 96,541
AgWired 143,900
ZimmComm.biz (this site) 305,717

Waiting For Steve Jobs

I would really loved to have gone to MacWorld this year but it just wasn’t in the cards. Maybe next year. My good friend Steve Mays went though and I’m sure I’ll get to catch up with him sometime to get a personal perspective on this annual Mac lovers event.

He apparently stood in line for 5 hours to see Steve Jobs give his keynote address. I can’t imagine doing that for anyone except the Pope. It did give him some material for a video clip though. The song is one that was played there at another event. You can find it on his blog too.

New MacBook Air

MacBook AirLast year at MacWorld the big news was the iPhone. This year there were several pretty big announcements starting with this awesome little gadget, the MacBook Air. it’s a seriously light, thin notebook and might be just the thing for the road warrior.

MacBook Air is ultrathin, ultraportable, and ultra unlike anything else. But you don’t lose inches and pounds overnight. It’s the result of rethinking conventions. Of multiple wireless innovations. And of breakthrough design. With MacBook Air, mobile computing suddenly has a new standard.

I love my MacBook Pro and although you can do the same things on a pc, it’s just a lot more fun on a Mac.