• Featured Video:Deputy Secretary of Agriculture Krysta Harden visits with Elevance during the United Soybean Board Biobased Products Stakeholders' Dialogue - June 17, 2014 - George Washington University, Washington, DC
  • ZimmNews – June 20, 2014

    ZimmNews – June 20, 2014

    2014 USB Soy Biobased Dialogue - United Soybean Board Biobased Products Stakeholders Dialogue - Washington DC

    ZimmNews – June 13, 2014

    ZimmNews – June 13, 2014

    2014 Fuel Ethanol Workshop - The 30th annual FEW event keyed into 'Where Producers Meet."

    ZimmNews – June 6, 2014

    ZimmNews – June 6, 2014

    2014 ASTA Convention - The 131st American Seed Trade Association Annual Convention took place in Indianapolis.

    ZimmNews – May 30, 2014

    ZimmNews – May 30, 2014

    2014 BASF Media Event - BASF hosted ag media in Raleigh, NC to share insights into their new products and give an opportunity for lots of Q & A.

    ZimmNews – May 23, 2014

    ZimmNews – May 23, 2014

    USFRA Food Dialogues - Chicago - The June 2014 Food Dialogues discussion took place in Chicago with the theme Integrity in Food Marketing. #FoodD

August ZimmNews

August ZimmNewsThe latest edition of ZimmNews has now been pumped out into the world wide web.

In case you didn’t get it or just want to look at it online then you can find it here: August ZimmNews

Some highlights include:

I hope you enjoy it and thank you for reading.

Social Media Seminar With Aggie-Lance

Aggie-LanceIn the last week I think I’ve helped bring almost a hundred agricultural marketing and communications people closer to an understanding of new social media mechanisms. If you weren’t one of them then you’ve got a chance next week. On August 6, I’ll be participating in a tele-seminar that’s being conducted by Mark Jewell, Aggie-Lance. I do like being called one of . . . “ag industry’s brightest social media minds.” Register here.

Tune your phone lines to a special event this August 6th, as some of the ag industry’s brightest social media minds converge in one jam packed tele-seminar. Hosted by, Aggie-Lance.com, founder Mark Jewel this seminar will feature Chuck Zimmerman from Agwired.com and Zimmcomm.biz, John Blue from Truffle Media, and Liza Markle from the National FFA Organization. The topic at hand: What is social media, and WHY do we need to be using it in the agriculture industry today? Expect to come away with a couple tangible ideas that you can apply straight away!
Continue Reading…

WordPress For iPhone

iPhone 3GWhile we’re still celebrating iPhone 3G release day I thought I’d point out something that may make it a more desirable choice for bloggers. If you’re a WordPress user like me then there will be an application which allows you to post directly from your iPhone.

The WordPress for iPhone App is nearly ready to go. It supports WordPress.com blogs as well as self-hosted WordPress.org blogs running version 2.5.1 or newer.

Timing wise, with the launch of Apple’s iTunes App store this morning, we expect to see this showing up very soon.

While we wait, here is a brief video showing the App in action. (It’s high quality, so may take a moment to kick off.)

High Speed Access Growing

PEW InternetHigh speed internet access is growing in America and according to a new study by the Pew Internet & American Life Project the overall growth was 17 percent in the last year. It was 12 percent the year before. It also looks like rural America is getting connected. Here’s some interesting tidbits:

Some 55% of all adult Americans now have a high-speed internet connection at home, according to a May 2008 survey conducted by the Pew Internet & American Life Project. The percentage of Americans with broadband at home has grown from 47% in early 2007 and 42% in early 2005. Among individuals who use the internet at home, 79% have a high-speed connection while 15% use dialup.

Older Americans: Those age 50 and over experienced a 26% growth rate in home broadband adoption from 2007 to 2008. Half of Americans between the ages of 50 and 64 have broadband at home. Some 19% of those 65 and older had home broadband access as of April 2008.

Rural Americans: 38% of those living in rural American now have broadband at home, compared with 31% who said this in 2007, or a growth rate of 23% from 2007 to 2008.

Blogworld & New Media Expo

Blogworld & New Media ExpoThis looks like a really good conference to go to if you want to learn the latest in what’s happening with new media. It’s the Blogworld & New Media Expo. The dates are September 20-21 in Las Vegas. I’m thinking about going.

They’ve got these interesting tidbits about blogging on the Expo homepage. You’ll find links in them to where they got the information.

Important Blogging Statistics

* Over 12 million American adults currently maintain a blog.
* More than 147 million Americans use the Internet.
* Over 57 million Americns read blogs.
* 1.7 million American adults list making money as one of the reasons they blog.
* 89% of companies surveyed say they think blogs will be more important in the next five years.
* 9% of internet users say they have created blogs.
* 6% of the entire US adult population has created a blog .
* Technorati is currently tracking over 70 million blogs .
* over 120 thousand blogs are created every day .
* There are over 1.4 million new blog posts every day .
* 22 of the 100 most popular websites in the world are blogs .
* 120,000 new blogs are created every day .
* 37% of blog readers began reading blogs in 2005 or 2006 .
* 51% of blog readers shop online .
* Blog readers average 23 hours online each week .

Mobile Computicating

CNET WWDC LiveIt’s been a while since I’ve been able to post here but that doesn’t mean I haven’t been posting. Just last week between Cindy, Laura and myself we posted web content from 4 different meetings onto more than 5 websites. That’s a lot when you consider all the photos, videos and audio interviews we did as part of it. However, the tools to do what we do continue to develop. Let’s take the mobile phone for example.

I’m not sure if mobile computicating is a term but the phones of today are computers that let us communicate on the go and today the iPhone took a step forward. I followed along with Tom Kravitz on One More Thing as he wrote about the stage show at the Apple WWDC. I really like the idea of updating your post during a presentation like this.

For you ag meeting planners out there, “How about some wireless internet access during the presentations and in the meeting rooms?” I know many of you are finally getting a media room with internet access but we’re way beyond that. Of course, we can update our websites from our phones and with more AT&T 3G, it’s getting easier.

If none of this makes sense to you then we need to talk about how you’re communicating in a web 2.0 world.

Blog Business Growing

eMarketerThe blogosphere continues to grow and amaze people in marketing. I remember when I first talked about it and some of my friends thought I was crazy to think that anyone would really read blogs, much less consider them as “tools” of communications. Times have changed.

My favorite place to keep up with what’s going on in my new media world is eMarketer. They’ve got a new report out, “The Blogosphere: A Mass Movement From Grass Roots,” which has some interesting information. Here’s a couple of excerpts:

More importantly, by 2012, more than 145 million people—67% of the US Internet population—will be reading blogs at least once a month. That is up from a readership of 94 million in 2007, or 50% of Internet users.

“A big factor driving the increases is the niche orientation of the blogosphere,” says Mr. Verna.

Like podcasts, blogs tend to appeal to specific audiences. Accordingly, much of the demographic targeting that marketers work so hard to achieve in the mainstream media is already done for them.

“Furthermore,” adds Mr. Verna, “the rates at which blog readers notice and click on ads suggest that they are a well-primed audience.”

Where are you placing your advertising these days? Same old, Same old or . . . . . .

May ZimmNews

March ZimmNewsThe May ZimmNews has just been published. If you are not receiving it then get yourself a free subscription. You can find the latest ZimmNews here.

Here’s some of what you’ll find in this month’s ZimmNews:

I hope you like it and thank you for reading!

Social Media Exploding Worldwide

Social Media PlatformsJust in time for a presentation I’m giving at the Turf & Ornamental Communicators Association meeting tomorrow (Blogging and podcasting for profit. Sponsored by Ewing Irrigation and PBI Gordon) is this report from Universal McCann titled, “Power to the People, Social Media Tracker Wave 3.” (pdf-24MB) They’ve done this study globally 3 times now so it’s got some interesting comparative data in it. Basically folks, new media is where it’s at in today’s online world no matter what country you’re in or what your occupation or age demographic. So for those of you who still wonder why you should know more about this, your questions will be answered. If you still wonder then let’s just say you have gotten off the Cluetrain. Here’s some interesting points and I urge you to download the report with the link above to read the whole thing.

  • Social media is a global phenomenon happening in all markets regardless of wider economic, social and cultural development.
  • All social media platforms have grown significantly over the three Waves: Video Clips are the quickest growing platform, up from 31% penetration in Wave 1 to 83% in Wave 3.
  • 57% have joined a Social Network, making it the number one platform for creating and sharing content: 55% of users have uploaded photos, 22% of users have uploaded videos.
  • Blogs are a mainstream media world-wide and a collective rival to traditional media – 73% have read a blog, 45% have started a blog.
  • Social media has strong impacts over brand’s reputation – 34% post opinions about products and brands on their blog – 36% think more positively about companies that have blogs.

Here’s the percentage of respondents who agreed with these statements:

  • 56% Blogging is a good way to express yourself
  • 36% I think more positively about companies that have blogs
  • 33% I have a favorite blog that I read regularly
  • 32% I trust bloggers opinions on products and services
  • 31% Blogging is an important way to socialize with friends

There’s so much information in this report that I can’t even begin to point it all out. It’s all good. Just take some time, take a deep breath and say, “I will read it and I will try to “get it.”

Via Podcasting News

FezCast From The Coffee Zone

Coffee Zone FezcastHere’s my buddies Steve Mays and George Kopp getting ready for a live Ustream.tv webcast from the Coffee Zone in Jefferson City, MO. I stopped by before they started then went home and watched it.

I’ve been testing the cameras I’ve got to see if I can get a better picture for my streams. Below you’ll find a test I did with my Dell Latitude and a Logitech RightSight webcam a few minutes ago. I think that a small camera is best so I’m going to get a webcam that works with my Mac and take that on the road to experiment with.

I don’t know what you think about live web streaming but I think there’s a lot of very cool applications for in in agricultural communications and I’m going to be trying it in the coming weeks.