• Featured Video:At the 2015 Fuel Ethanol Workshop, Rachel Burton with Novozymes demonstrates a video game learning tool that helps educate ethanol plant workers.
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    ZimmNews – June 5, 2015

    New Holland Expo Milano 2015 - New Holland hosted agricultural journalists from around the world to CNH Industrial Village in Turin and Expo Milano 2015 in Milan.

    ZimmNews – May 29, 2015

    ZimmNews – May 29, 2015

    2015 World Pork Expo - The 27th World Pork Expo takes place in Des Moines, Iowa. Nearly 20,000 attendees crowd the Iowa State Fairgrounds where over 400 exhibitors are here to share their expertise about the pork industry. Thanks to Boehringer Ingelheim for making our coverage possible.

    ZimmNews – May 22, 2015

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    2015 West Central Coop Press Conference - West Central Coop announced $27 million expansion to their SoyPlus plant in Ralston, Iowa.

    ZimmNews – May 15, 2015

    ZimmNews – May 15, 2015

    2015 Fuel Ethanol Workshop - The 31st Fuel Ethanol Workshop too place June 1-4, 2015 in Minneapolis, Minn.

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    ZimmNews – May 8, 2015

    2015 Alltech REBELation - Over 3,000 rebels gathered for REBELation in Lexington, Kentucky.

2009 State of the Blogosphere Available

Technorati State of the BlogosphereThe 2009 Technorati State of the Blogosphere is worth your time to read through. The final segment of the report will be released today. Here’s just a couple of tidbits from the report and you can listen to my interview with Richard Jalichandra discuss the report here.

The rise of the professional blogger continues. 70% of Part-Timers, Pros, and Self-Employeds are blogging more than ever . . .

Bloggers describe significant, positive impacts on their personal lives, but even more bloggers have experienced positive career and business impacts. 70% say that they are better known in their industry because of their blog.

Over half of the corporate bloggers blog to attract new clients for their business, while most part-timers (61%) want to make additional money and almost three quarters self-employed bloggers try to draw in new customers for their business. But no matter the type of blogger, the most important reason for them all is either to share their experience and expertise or to speak their mind.

After the Introduction you’ll find report segments on:

Day 1 — Who Are the Bloggers?

Day 2 — The What and Why of Blogging

Day 3 — The How of Blogging

Day 4 — Monetization And Revenue Generation, Brands in the Blogosphere

Day 5 — 2009 Trends: Political Impact of Blogging, Twitter Usage

ProBlogger At BlogWorld

Darren Rowse BlogWorldI’ve been following Darren Rowse, ProBlogger, for years. The new media expert from Australia has been very active here at BlogWorld and I caught up to him at one of the final panel discussions today. It’s great to have a chance to meet someone you’ve only communicated with online. Darren is pictured on the left here.

Darren says that a blog allows you to build a community around a niche topic and that if you are successful doing so you’ll find advertisers who want to be a part of it.

You can listen to my interview with Darren here:

BlogWorld Expo Photo Album

Founder of BlogWorld and New Media Expo

Rick Calvert BlogWorldThe founder of the BlogWorld and New Media Expo is Rick Calvert. He says feedback from participants has been overwhelmingly positive. Attendance is way up too. He’s conservatively estimating about 2,200 at this point so the final count could be higher with walk-ins today. That says a lot in a troubled economy where many shows have seen a decline in participants. I think it’s just another sign of how robust the new media business is today.

He says the exhibit show has been packed and I can attest to that since I’ve had to wait at times to get an opportunity to speak with an exhibitor. He says next year’s dates are October 14-16 back here in Las Vegas.

Rick says that one of the beautiful things about new media is that it allows a company or an event to have a media outlet since most of us are in niche topical areas and it may not be big enough to even be mentioned on network television. He says new and social media “cuts out the middle man” and let’s you communicate directly which is how we naturally converse. It’s a tremendous benefit for small business.

You can listen to my interview with Rick here:

BlogWorld Expo Photo Album

Geeks Just Want To Have Fun

It is true that even geeks who live and breathe new media can have fun. The conclusion of day two of BlogWorld and New Media Expo was a party held at The Jet in The Mirage.

BlogWorld Expo Photo Album

Measuring Podcasts

Leesa Barnes BlowWorldIf you’ve been podcasting for a long time or are just getting started, measurement has been a troubling issue. In a session on this topic, Leesa Barnes, Marketing Fit, helped clarify what you need to look at in terms of measurement. There are three main areas: numbers (subscribers, downloads, etc.), results (what action is your audience taking) and influence (is podcast building your brand and business). She says you can’t judge your podcast on numbers alone.

It’s relatively easy to measure downloads and subscribers with services like Libsyn or Blubrry. Results might require conducting a survey of your listeners to determine what they’re doing. For influence Leesa suggests looking at your social networking community with attention to things like Twitter follower growth. In our conversation we also discuss what sponsors or advertisers want to see to show their return on the investment they’ve made in your podcast.

You can listen to my interview with Leesa here:

BlogWorld Expo Photo Album

BlogWorld and New Media Expo Trade Show

The trade show kicked off this morning here at BlogWorld. I did a walk through video clip for you and for myself to decide which ones I want to go back and spend some time with.

Activity on the floor was great to get the show started.

BlogWorld Expo Photo Album

Social Time at BlogWorld and New Media Expo

During the evenings here at BlogWorld we have parties. Last night it was at The Bank in Bellagio, sponsored by TechSet. The party was packed and I’m betting some folks were off to a slow start this morning.

While we were at Bellagio last night we watched their famous fountain shows. I got one on video with my phone that I thought I’d share with you.

BlogWorld Expo Photo Album

State of the Blogosphere

Richard Jalichandra TechnoratiDay two of the BlogWorld and New Media Expo is underway. We’re listing to Richard Jalichandra, Technorati, give a preview of this year’s State of the Blogosphere. It will be published next week.

They surveyed bloggers this past year and he’s showing us some selected statistics. He started out by saying that the blogosphere is very healthy and contrary to media reports otherwise, bloggers are blogging even more than last year. Of the professional bloggers, 40 percent have worked in traditional media. He says, “Blogs are media.” I fully agree with that.

I’ll do my best to get an interview with him and update this post if I do.

Post Update: I caught Richard on his way out after his keynote address and you can listen to my interview with him here:

BlogWorld Expo Photo Album

Blogs Are Your Search Marketing Tool

Chris Baggott BlogWorld ExpoChris Baggott, Compendium Blogware, provided the most clear reasons for why companies should be blogging that I’ve heard in a while. If you value how your business or brand shows up in search results then having a blog is the best way to improve your results. He quoted a study by HubSpot that showed that companies that have blogs have significantly higher traffic, link and indexing.

He says that not only do blogs increase your searchability but also your results because you’re making the searcher happier. He says to remember that social media is about people. It’s about human beings and blogs help articulate the humanity of the organization.

Chris is seen in the photo talking with some BlogWorld participants after his talk.

Listen to my interview with Chris here:

BlogWorld Expo Photo Album

ROI of Social Marketing

ROI Social Networking PanelHow do you measure ROI for a social media campaign? Boy that’s a loaded question. Are we talking “return on investment” or “return on influence?” Those are very different things.

I think most companies choose investment since they’ve got cash in the game. They want to know what they’re getting for their money. That goes for an ad buy on a blog all the way to creating their own social networks via tools like Twitter. I attended a session on this subject this morning and afterward spoke with one of the panelists, Jim Marks, Virtual Results.

Jim says the most important component is setting goals and expectations up front. What is it that you hope to achieve for example? Then he does place a lot of weight on traffic (to your blog, # followers, # friends, etc.) and conversion.

Listen to my interview with Jim here:

BlogWorld Expo Photo Album