• Featured Video:BASF Fermentation Education - BASF Biological Operations Manager Chris Feiden talks about fermentation technology at the St. Joseph, Missouri facility during the ASTA CSS 2014 and Seed Expo
  • ZimmNews – December 19, 2014

    ZimmNews – December 19, 2014

    2015 Beltwide Cotton Conferences - The conferences are being held in San Antonio this year and Chuck is there covering them.

    ZimmNews – December 12, 2014

    ZimmNews – December 12, 2014

    2014 CSS and Seed Expo - American Seed Trade Association's CSS 2014 and Seed Expo took place in Chicago on December 8-12.

    ZimmNews – December 5, 2014

    ZimmNews – December 5, 2014

    2014 BIVI PRRS Seminar - Swine health researchers and veterinarians came together to discuss the newest innovations to combat PRRS.

    ZimmNews – November 25, 2014

    ZimmNews – November 25, 2014

    2014 ARA Convention and Expo - The 2014 Agricultural Retailers Association Convention and Expo took place in New Orleans.

    ZimmNews – November 21, 2014

    ZimmNews – November 21, 2014

    LPC Vision 2014 - Photos from the Livestock Publications Council 2014 Vision event in Kansas City, MO.

Association for Downloadable Media Members Adopt Standards and Measurement Guidelines

Association for Downloadable MediaThe Association for Downloadable Media has issued the following release about members (including ZimmComm New Media) adopting standards and measurement guidelines.

Ad Standards Define Industry Units and Organize Audience Reporting

Washington, DC — February 1, 2009 — The Association for Downloadable Media (ADM), which facilitates the monetization of episodic consumer-downloaded content, today announced a list of members who are in voluntary support of the first standards and guidelines agreed upon by the organization. This further advances the organization’s charter of creating a landscape favorable to the commercialization of web-delivered shows.

Both the ad standards and audience measurement guidelines were created by open committees, then offered for public comment, edited and ratified by the organization. Though many members have been following these formats as a standard practice of doing business, the member organizations are now organizing to publicly support these standards in an effort to create a scalable, organized market for advertisers to easily flight campaigns and become sponsors of episodic podcasts and vidcasts.

“Our members’ voluntary support of the ADM standards and guidelines provides structural integrity across separately-held ad networks, inventory pools and publisher assets, to create the scale needed to operate in today’s advertising marketplace,” says Chris MacDonald, Chairman of the Association for Downloadable Media. Continue Reading…

Agri-Marketing Conference Session

NAMA Session 2009At this year’s Agri-Marketing Conference I’ll be moderating a sizzling breakout session on social networking. We’re going to have some hot solutions for all of you who are scratching your heads over Twitter, Facebook, forums, blogs, podcasts, YouTube, Flickr . . . Pictured are (l-r) David Coustan, Vice President, Digital, Edelman Digital, Kyle Flaherty, Director of Marketing and Social Media, BreakingPoint Systems, David Brazeal, General Manager, Learfield Data and yours truly. The session is titled, “Social Media DOES Fit in Your Marketing Decision – Moving Beyond This Decision.” Here’s the session description:

Social media is everywhere these days. It is no longer a question whether social media fits your marketing strategy. Now it’s a decision of, “How? Where? What type?” Learn how to take the first steps in answering these questions and working to complement existing strategies.

The panelists, from both inside and outside of the agriculture industry, will share real-life examples of social media successes and failures. Take their hot ideas and lessons learned to create sizzling solutions that make your organization stand out!

Dave Coustan, Vice President, Digital, Edelman Digital

Dave was one of the first official corporate bloggers for a national brand, serving as blog master and social media strategist for Fortune 1000 Internet service provider EarthLink. He has led best practices sessions on social media strategy and corporate blogging at nationwide events.

Kyle Flaherty, Director of Marketing and Social Media, BreakingPoint Systems

Kyle is an experienced social marketing and technology communications professional with a broad range of skills characterized by successes in high-tech marketing communications, public relations, social media, web development, community creation and community engagement.

David Brazeal, General Manager, Learfield Data

After attending J-School at the University of Missouri, David Brazeal worked as a radio reporter and wire service editor. Then the Internet lured him away from the newsroom. Now, he uses his experience to help clients communicate better with their customers and employees through a wide range of social media tools.

And you know who I am.

IFAJ Congress 2009 Website

IFAJ/AMSOne of our recent projects has been the development of the IFAJ Congress 2009 website. Yes, it’s a WordPress blog and as we get closer to the event in July the content is being posted more frequently. I dare say this is way better than a static web page that doesn’t ever change.

Registration is now open for the event by the way. This is a “must-attend” event for anyone in agricultural communications. I don’t care if you’re a farm broadcaster, podcaster, editor, publisher, blogger or agriblogger. You need to be there.

It’s not just that there will be good professional development sessions although that’s reason enough. It’s also because this is your chance to interact with some great people from around the world who will be attending. Many of them will be coming to the United States for the first time. Let’s give them a fantastic welcome.

It’s the first time that the IFAJ Congress has been combined with an event like the Agricultural Media Summit and I think it’s going to go down as the best ever. There are a lot of people working to make it so. Maybe our new administration in DC will find a way to participate.

Ustream.tv App for iPhone

Inauguration PhotoMy main man, Steve Mays, the Obamanator, is on the ground in Washington, DC to attend today’s inauguration. He’s blogging it and tweeting it, using Flickr and even some video. I’d rather watch his coverage than any of the network blather. We may be miles apart politically but he does a good job and gets the new media thing better than most.

I’m not sure where I’ll be at actual inauguration time. Heck, I’ve got to look up what time it is. I haven’t really been that interested. However, I did download the new Ustream.tv app to my iPhone and it works great here at KCI Airport wifi. It requires a wifi connection but allows you to watch live streaming video like Agwired Live TV! They’re supposed to have a live feed from the event. You can already watch some live webcam video from the area.

Just think of the possibilities for events of your own!

Using Skype For Recorded Interviews

I found a great tutorial for setting up Skype to record phone interviews in case you have the need. I’ve been using Skype to do this for some time now but this gave me some new ideas to try out.

You can find it on Blogarithms.

Make Sure You Really Have a Blog

I just can’t say this any better than Dean Froslie did at Sundog. Saying you’ve got a blog when you really don’t is just one of my pet peeves. It fosters misunderstanding at best.

In recent months, I’ve noticed a few instances of “blogs” that are simply long pages of text. (A favorite sports talk show host is one example.) There’s no way to comment, no way to receive posts by RSS or e-mail, no categorization, and no way to link directly to a post. The content likely gets read, but it requires more reader effort and lacks the conversation and community-building.

Merry Christmas From ZimmComm

Merry Christmas and Happy New Year From ZimmComm

December ZimmNews

December ZimmNewsThe last edition of ZimmNews for 2008 has been pumped into the www and is awaiting eager eyeballs everywhere.

In case you didn’t get it or just want to look at it online then you can find it here: December ZimmNews

Some highlights include:

I hope you enjoy it and thank you for reading.

BlogWorld and New Media Expo Merge

This just makes too much sense. BlogWorld and the New Media Expo have announced that they’re merging to create one big event in 2009. If you’re a communications professional of any type then I would love to see you there. I’m going to put it on my calendar now and hope it works out!

BlogWorld and New Media Expo

BlogWorld & New Media Expo is the first and only industry-wide tradeshow, conference and media event dedicated to promoting the dynamic industry of blogging and new media. Designed to give participants the strategies, tools and technologies they need to leverage new media communication in business, editorial and entertainment environments, the conference features dozens of seminars, panel discussions and keynotes from iconic personalities on the leading-edge of online technology and Internet-savvy business. BlogWorld & New Media Expo will place at the Las Vegas Convention Center, October 15-17, 2009. More information on BlogWorld & New Media Expo can be found at www.blogworldexpo.com.

November ZimmNews

November ZimmNewsThe latest edition of ZimmNews has been delivered to in-boxes everywhere.

In case you didn’t get it or just want to look at it online then you can find it here: November ZimmNews

Some highlights include:

I hope you enjoy it and thank you for reading.