• Featured Video:Deputy Secretary of Agriculture Krysta Harden visits with Elevance during the United Soybean Board Biobased Products Stakeholders' Dialogue - June 17, 2014 - George Washington University, Washington, DC
  • ZimmNews – June 20, 2014

    ZimmNews – June 20, 2014

    2014 USB Soy Biobased Dialogue - United Soybean Board Biobased Products Stakeholders Dialogue - Washington DC

    ZimmNews – June 13, 2014

    ZimmNews – June 13, 2014

    2014 Fuel Ethanol Workshop - The 30th annual FEW event keyed into 'Where Producers Meet."

    ZimmNews – June 6, 2014

    ZimmNews – June 6, 2014

    2014 ASTA Convention - The 131st American Seed Trade Association Annual Convention took place in Indianapolis.

    ZimmNews – May 30, 2014

    ZimmNews – May 30, 2014

    2014 BASF Media Event - BASF hosted ag media in Raleigh, NC to share insights into their new products and give an opportunity for lots of Q & A.

    ZimmNews – May 23, 2014

    ZimmNews – May 23, 2014

    USFRA Food Dialogues - Chicago - The June 2014 Food Dialogues discussion took place in Chicago with the theme Integrity in Food Marketing. #FoodD

Blogworld & New Media Expo

Blogworld & New Media ExpoThis looks like a really good conference to go to if you want to learn the latest in what’s happening with new media. It’s the Blogworld & New Media Expo. The dates are September 20-21 in Las Vegas. I’m thinking about going.

They’ve got these interesting tidbits about blogging on the Expo homepage. You’ll find links in them to where they got the information.

Important Blogging Statistics

* Over 12 million American adults currently maintain a blog.
* More than 147 million Americans use the Internet.
* Over 57 million Americns read blogs.
* 1.7 million American adults list making money as one of the reasons they blog.
* 89% of companies surveyed say they think blogs will be more important in the next five years.
* 9% of internet users say they have created blogs.
* 6% of the entire US adult population has created a blog .
* Technorati is currently tracking over 70 million blogs .
* over 120 thousand blogs are created every day .
* There are over 1.4 million new blog posts every day .
* 22 of the 100 most popular websites in the world are blogs .
* 120,000 new blogs are created every day .
* 37% of blog readers began reading blogs in 2005 or 2006 .
* 51% of blog readers shop online .
* Blog readers average 23 hours online each week .

Mobile Computicating

CNET WWDC LiveIt’s been a while since I’ve been able to post here but that doesn’t mean I haven’t been posting. Just last week between Cindy, Laura and myself we posted web content from 4 different meetings onto more than 5 websites. That’s a lot when you consider all the photos, videos and audio interviews we did as part of it. However, the tools to do what we do continue to develop. Let’s take the mobile phone for example.

I’m not sure if mobile computicating is a term but the phones of today are computers that let us communicate on the go and today the iPhone took a step forward. I followed along with Tom Kravitz on One More Thing as he wrote about the stage show at the Apple WWDC. I really like the idea of updating your post during a presentation like this.

For you ag meeting planners out there, “How about some wireless internet access during the presentations and in the meeting rooms?” I know many of you are finally getting a media room with internet access but we’re way beyond that. Of course, we can update our websites from our phones and with more AT&T 3G, it’s getting easier.

If none of this makes sense to you then we need to talk about how you’re communicating in a web 2.0 world.

Blog Business Growing

eMarketerThe blogosphere continues to grow and amaze people in marketing. I remember when I first talked about it and some of my friends thought I was crazy to think that anyone would really read blogs, much less consider them as “tools” of communications. Times have changed.

My favorite place to keep up with what’s going on in my new media world is eMarketer. They’ve got a new report out, “The Blogosphere: A Mass Movement From Grass Roots,” which has some interesting information. Here’s a couple of excerpts:

More importantly, by 2012, more than 145 million people—67% of the US Internet population—will be reading blogs at least once a month. That is up from a readership of 94 million in 2007, or 50% of Internet users.

“A big factor driving the increases is the niche orientation of the blogosphere,” says Mr. Verna.

Like podcasts, blogs tend to appeal to specific audiences. Accordingly, much of the demographic targeting that marketers work so hard to achieve in the mainstream media is already done for them.

“Furthermore,” adds Mr. Verna, “the rates at which blog readers notice and click on ads suggest that they are a well-primed audience.”

Where are you placing your advertising these days? Same old, Same old or . . . . . .

May ZimmNews

March ZimmNewsThe May ZimmNews has just been published. If you are not receiving it then get yourself a free subscription. You can find the latest ZimmNews here.

Here’s some of what you’ll find in this month’s ZimmNews:

I hope you like it and thank you for reading!

Social Media Exploding Worldwide

Social Media PlatformsJust in time for a presentation I’m giving at the Turf & Ornamental Communicators Association meeting tomorrow (Blogging and podcasting for profit. Sponsored by Ewing Irrigation and PBI Gordon) is this report from Universal McCann titled, “Power to the People, Social Media Tracker Wave 3.” (pdf-24MB) They’ve done this study globally 3 times now so it’s got some interesting comparative data in it. Basically folks, new media is where it’s at in today’s online world no matter what country you’re in or what your occupation or age demographic. So for those of you who still wonder why you should know more about this, your questions will be answered. If you still wonder then let’s just say you have gotten off the Cluetrain. Here’s some interesting points and I urge you to download the report with the link above to read the whole thing.

  • Social media is a global phenomenon happening in all markets regardless of wider economic, social and cultural development.
  • All social media platforms have grown significantly over the three Waves: Video Clips are the quickest growing platform, up from 31% penetration in Wave 1 to 83% in Wave 3.
  • 57% have joined a Social Network, making it the number one platform for creating and sharing content: 55% of users have uploaded photos, 22% of users have uploaded videos.
  • Blogs are a mainstream media world-wide and a collective rival to traditional media – 73% have read a blog, 45% have started a blog.
  • Social media has strong impacts over brand’s reputation – 34% post opinions about products and brands on their blog – 36% think more positively about companies that have blogs.

Here’s the percentage of respondents who agreed with these statements:

  • 56% Blogging is a good way to express yourself
  • 36% I think more positively about companies that have blogs
  • 33% I have a favorite blog that I read regularly
  • 32% I trust bloggers opinions on products and services
  • 31% Blogging is an important way to socialize with friends

There’s so much information in this report that I can’t even begin to point it all out. It’s all good. Just take some time, take a deep breath and say, “I will read it and I will try to “get it.”

Via Podcasting News

FezCast From The Coffee Zone

Coffee Zone FezcastHere’s my buddies Steve Mays and George Kopp getting ready for a live Ustream.tv webcast from the Coffee Zone in Jefferson City, MO. I stopped by before they started then went home and watched it.

I’ve been testing the cameras I’ve got to see if I can get a better picture for my streams. Below you’ll find a test I did with my Dell Latitude and a Logitech RightSight webcam a few minutes ago. I think that a small camera is best so I’m going to get a webcam that works with my Mac and take that on the road to experiment with.

I don’t know what you think about live web streaming but I think there’s a lot of very cool applications for in in agricultural communications and I’m going to be trying it in the coming weeks.

The Future of Journalism is Here

I haven’t been doing much updating here lately due to the extensive amount of online event coverage projects we’re involved in. In just the last couple weeks that has included the National Agri-Marketing Association Convention, Alltech International Animal Health & Nutrition Symposium and National Association of Farm Broadcasting’s Washington Watch program. During that time I was posting on multiple blogs daily and we started a new concept called Agwired Mobile and AgWired Live TV (using Ustream.tv). Additionally, we’re really incorporating Twitter into the AgWired community and you’ll find my most recent Tweets at the top of the AgWired site.

It’s just a continuing development of the community we’ve developed and our way to be in the online conversation. If you’d like to get a perspective on what that means then you should check out this post on “From the X Degree.” via Teaching Online Journalism

You might want to say that we’re just “early adopters” and that somehow this means that since not everyone in America is doing this or consuming this then perhaps it’s not something your company or news organization should be doing. Tempting if you’re afraid of the future I guess. However, it is the future of journalism and how people will and are consuming news.

My Ustream.tv

Steve Rubel on Managing Information Overload

I’ve always been proud of the fact that I keep my email in-box at no more than 100 but that’s getting hard to do. Right now it’s over 400. My feed reader has over 900 unread. Yeow.

Although I’m an evangelist for using new media and various social mechanisms to stay connected I know people are having some trouble coping. Here’s a video interview with Steve Rubel on just this topic.

Last week I appeared on the Brian Lehrer show talking about my role with Edelman Digital and how I track trends. We cover marketing pollution and tips on how to manage information overload with desktop search, RSS, simplified GTD and the Gmail Personal Nerve Center.


Marketing Guru Steve Rubel Talks with Brian About Info Overload from Brian Lehrer Live on Vimeo.

Download and Advertising Standards Public Comment Period

Association for Downloadable MediaHere’s the latest from the Association for Downloadable Media on their draft of standards for advertising and download measurements:

Guidelines and Standards Comment Period

On April 16th, ADM released two documents for public review. We encourage public comments in order to refine and enhance the documentation. The public comment period will end on May 16, 2008.
Advertisement Unit Standards

Draft posted for discussion April 16, 2008. PDF Download

The purpose of the Advertisement Unit Standards is to provide baseline recommendations for advertisement units in order to better facilitate advertising transactions relating to downloadable media.
Download Measurement Guidelines

Draft posted for discussion April 16, 2008. PDF Download

The purpose of the Download Measurement Guidelines are to establish baseline recommendations for how individual publishers, companies and organizations can measure how downloads are delivered to consumer audiences.

Please participate in the refinement of these documents.

Please comment the following ways:

1. Enter your public statements in the comments section in the document comments pages:

* Advertisement Unit Standards Comment Page
* Download Measurement Guidelines Comment Page

2. Send your confidential statements to info@downloadablemedia.org

3. Send your confidential statements via mail to:

The Association for Downloadable Media
611 Pennsylvania Ave, SE #164
Washington, DC 20003-4303