• Featured Video:Lydia walks us through some beginner steps for using New Holland's Precision Land Management.
  • ZimmNews – Mar 21, 2014

    ZimmNews – Mar 21, 2014

    Norman Borlaug Statue Unveiling - The unveiling ceremony of the Norman Borlaug statue in the Capitol.

    ZimmNews – Mar 14, 2014

    ZimmNews – Mar 14, 2014

    2014 National Ag Day - Chuck and Cindy were both taking part in Ag Day activities in our nations Capitol.

    ZimmNews – Mar 7, 2014

    ZimmNews – Mar 7, 2014

    2014 ACE Biofuels Beltway March - American Coalition for Ethanol Capitol Hill visits and updates,

    ZimmNews – Feb 28, 2014

    ZimmNews – Feb 28, 2014

    2014 Agri-Pulse Farm to Fork Politics - The Agri-Pulse team put together another great farm legislation session at the Senate Hart Bldg.

    ZimmNews – Feb 21, 2014

    ZimmNews – Feb 21, 2014

    New Holland Operation Blue Force 2014 - New Holland brought the ag media in to the same field training offered to dealers from around the country in Bakersfield, CA.

Twitter And Tweet Yourself

TwitterI’ve had a Twitter account for almost exactly a year now but just started using it. At first I just didn’t see the point but that’s changed.

You can read a little bit about Twitter in an article on Fox Business.com.

Is Twitter the next big thing or a twempest in a tweepot? Twitter is a free “micro-blogging” service that allows users to send updates, or “tweets” — messages of up to 140 characters that answer the question “what are you doing now?” The updates are kept on the user’s profile page and distributed to friends via text messages, instant messaging, RSS feeds, and other applications.

I see applications for this that probably aren’t exactly what Twitter co-founder Evan Williams had in mind. Consider how you can quickly and easily distribute information from a meeting or an event without having to have your computer or even an internet connection. You can update your Twitter feed via your mobile phone for example. Get started and let your friends and customers know what you’re up to (that you want them to know of course).

Give an iPod With Your Logo

Give an iPodiPods make great gifts both personally and professionally these days. Apple has a program that lets you order iPods with your logo on them in case you didn’t know.

They can be used for any variety of purposes and they’ll even pre-load content onto them for you in the right quantity.

Visit Apple online to learn more or call 1-866-364-2167.

Whether they’re gifts, promotional incentives, training tools, or rewards for a job well done, nothing can create excitement like an iPod, iTunes Gift Card, or iPod accessory. Call today and ask about our special pricing on volume orders.

There’s a 50 unit minimum for iPods. You can also order other products as well.

New Media Training in California

New Media Presentation at Cal-PolyI’m going to be visiting San Luis Obispo and the California Polytechnic State University to do a little new media training this week. Scott Vernon has set up a double session for faculty and students titled, “Exploring the New Media: Using Podcasts to Drive Your Message and Expand Your Reach.”

This is going to be fun. The idea is to “Create Innovative New Ways to Communicate to the Industry, the Public, Prospective Students, Current Students and others!” I’ll be showing how to create podcasts and how we’re seeing podcasts being used in agriculture. This is on behalf of the Agricultural Education and Communication Department.

I know that more and more companies and even those in traditional media are looking for new employees with the skills to create multimedia content for websites and podcasts. These skills were once taught piecemeal but the computer tools of today are changing everything. If your school or staff would benefit from a session on the use of new communications platforms then you know who to call (the Agriblogger and Farm Podcaster).

iTunes Podcast Instructional Video

Podcasts in iTunesIf you’re an iPod newbie and wondering how to subscribe to podcasts so you can carry them around in your iPod then Apple has a great new video for you.

You can find it here.

Keep in mind that there are so many podcasts and new ones being added constantly that you’ll want to search the iTunes podcast directory periodically to see what’s available. You will be amazed at what’s there on just about any subject you can imagine.

Growing Willingness to Try New Media Advertising

Association of National AdvertisersAccording to an Association of National Advertisers survey it looks like advertisers are much more willing to try new ways to advertise and reach their audience or members and that includes new media.

A majority of marketers believe that television advertising has become less effective in the past two years, but marketers are interested in exploring new ad formats and new forms of video commercials, according to the fourth biennial TV & Technology survey conducted by the ANA (Association of National Advertisers) and Forrester Research, Inc. The full survey findings will be revealed at the ANA’s TV & Everything Video Forum on February 28 at the New York Marriott Marquis, Times Square.

Major findings of the study include the following:

* Sixty-two percent of marketers believe television advertising has become less effective in the past two years, but close to half of the advertisers surveyed have already started to experiment with new ad types to work with DVRs and VOD programs. Eighty-seven percent of advertisers believe branded entertainment will play a stronger role in TV advertising in the coming year.
* Advertisers are eager to try new ad formats, including ads in online TV shows (65 percent), ads embedded in VOD (55 percent), interactive television ads (43 percent), and ads within the set top box menu (32 percent)
* Over 50 percent of marketers reported that when half of all TV households use DVRs, they will cut spending on TV advertising by 12 percent.
* Eighty-seven percent of respondents said they intend to spend more on Web advertising this year.
* Seventy-two percent of marketers are very interested in having individual commercial ratings rather than average commercial ratings.

New Media Tidbits

Here’s some interesting items you might want to check on:

1. From the folks at eMarketer: Heard the Latest About Podcasting? Engagement via headphones. Ever since podcasting was introduced, the question has been the same: Will anyone listen? The answer is definitely “Yes.”

2. A new media event listing.

Use Feeder to Manage Your Feed

FeederFor all of you who are scared to try creating or managing a feed like a podcast there may be a good software alternative available. I’m currently doing a trial with Feeder by Reinvented Software and it looks promising.

I’ve imported the existing feed file for my weekly ZimmCast podcast which you can find published each Monday on AgWired. I used the built-in forms in the software to add and change some elements of the feed, saved it and uploaded it to my server. I haven’t tried the automatic ftp feature yet but intend to.

With this first effort it showed how easy it is to create and manage your feed. The software will even upload your media file via ftp for you. It looks like a worthwhile program to try.

Multi Event/Blog Coverage

This week you can see both Zimmermans in action road blogging for two of our clients, National Biodiesel Board and Cattlemen’s Beef Board. You’ll be able to see the posts we’re doing on the National Biodiesel Conference Blog and Beef Board Meeting.com. They both represent an excellent and effective use of this new medium. Both are focused on annual events and essentially provide a frequently updated multimedia newsletter on the web.

Imagine having this done for your event or company.

Besides posting on these clients blog sites we’ll also be posting on our own, Domestic Fuel, AgWired and World Dairy Diary. These ZimmComm-owned sites provide you with a “sponsorship” opportunity to have online exposure even if you don’t have your own site to provide this kind of event coverage.

Let’s face it, there’s no more interactive, up to the minute, interesting, search engine optimized way to showcase your activities than with online coverage on the websites we create. Let me know if you’d like to discuss doing this for your company or group.

A Few New Media Tidbits

As I was just catching up on my news feeds I thought I’d offer a few tidbits for you that caught my attention:

1. The Association for Downloadable Media reported on a study done in the UK about podcasting and listening to internet radio. Here’s a couple of findings regarding podcasting:

4.3 million people have downloaded a Podcast and 1.87 million listen to a Podcast each week.

The average Podcast user subscribes to 3.16 Podcasts and spends 53.6 minutes per week listening to them. Comedy and music are the two favourite genres.

iTunes is the software of choice, used by two thirds of Podcast users to subscribe to Podcasts, while almost a quarter simply download directly from the website via their browser. 80% listen to Podcasts on their home computer and 61% listen via a portable audio / mp3 player.

2. Paul Conley has a post about changing the mindset at a traditional media company regarding the internet. He uses this example to make a point why the corporate recruiter might be the best person to change.

One of them was asked “what would make you throw out a resume?” And she replied that she wouldn’t hire anyone with a resume that said “multimedia reporter.” She went on to say that she was looking for “newspaper people.” But then, a few minutes later, she mentioned that the reporters at her chain were now being trained to carry video cameras.

The other woman, when asked about how she looks through applications, said she doesn’t look at electronic resumes and won’t follow links to Web stories, multimedia packages or other online examples of work. The reason? She said she didn’t have the time, and preferred to look at things on paper.

I wouldn’t want to work for either of the companies these people recruit for!

3. If you’re a budding online journalist you might want to check out Wired Journalists. I’ve got a page started there. Here’s part of their mission statement:

WiredJournalists.com was created with self-motivated, eager-to-learn reporters, editors, executives, students and faculty in mind.

Our goal is to help journalists who have few resources on hand other than their own desire to make a difference and help journalism grow into its new 21st Century role.

Podcasting Potential Being Realized

It sounds like podcasting is getting more mainstream these days if I’m reading this article on Advertising Age correctly. It looks like more major companies are directing ad dollars to audio content that consumers want and can get whenever they want. Only makes sense to me.

But a more Long Tail business has started to form within the more fragmented sectors of iTunes, which loosened its policy on ads in podcasts in 2005. Chris Spencer, CEO of Wizzard Media, a podcasting network with more than 35 video and audio podcasts in its stable, values the podcast-specific ad market at about $100 million. The figure comes closer to $300 million after streaming video is included in the mix, though he said it’s difficult to gauge the specifics. “It is growing faster than anyone — especially the big TV networks — believed would happen,” he said.