• Featured Video:At the 2015 Fuel Ethanol Workshop, Rachel Burton with Novozymes demonstrates a video game learning tool that helps educate ethanol plant workers.
  • ZimmNews – June 5, 2015

    ZimmNews – June 5, 2015

    New Holland Expo Milano 2015 - New Holland hosted agricultural journalists from around the world to CNH Industrial Village in Turin and Expo Milano 2015 in Milan.

    ZimmNews – May 29, 2015

    ZimmNews – May 29, 2015

    2015 World Pork Expo - The 27th World Pork Expo takes place in Des Moines, Iowa. Nearly 20,000 attendees crowd the Iowa State Fairgrounds where over 400 exhibitors are here to share their expertise about the pork industry. Thanks to Boehringer Ingelheim for making our coverage possible.

    ZimmNews – May 22, 2015

    ZimmNews – May 22, 2015

    2015 West Central Coop Press Conference - West Central Coop announced $27 million expansion to their SoyPlus plant in Ralston, Iowa.

    ZimmNews – May 15, 2015

    ZimmNews – May 15, 2015

    2015 Fuel Ethanol Workshop - The 31st Fuel Ethanol Workshop too place June 1-4, 2015 in Minneapolis, Minn.

    ZimmNews – May 8, 2015

    ZimmNews – May 8, 2015

    2015 Alltech REBELation - Over 3,000 rebels gathered for REBELation in Lexington, Kentucky.

ZimmComm Year In Review

2009 was a busy year for ZimmComm New Media.

zimmcomm new mediaBetween the two of us and our hardworking freelancers, we did 4310 posts on all websites, including Agwired, Domestic Fuel, Precision Pays and World Dairy Diary. We also did 176 podcasts and too many audio interviews to count.

We uploaded 11,282 photos to 48 Flickr photo albums and 88 YouTube videos.

The most popular YouTube videos on our channel in 2009 were Daryl Hannah at NBB with 6854 views, the new John Deere planter with 5876, the New Holland Celebrity Tractor Race 4557 and the tractor pull at National Farm Machinery Show 2872. Top stories on Agwired included:
John Deere Unveils Largest Planter
HSUS Challenges American Agriculture
HSUS in Nebraska (tops in comments)
Record Phone Calls on iPhone
Get a Rustler from New Holland

We visited over 60 different cities, from Panama City to Portland, San Antonio to Minnetonka, and San Diego to Boston. Read our travelogue here.

Best of all – our readership was up significantly on all websites:
Agwired – up 45% to 158,400 unique visitors
Domestic Fuel – up 15% to 269,000 unique visitors
Precision Pays – up 166% to 29,000 unique visitors
World Dairy Diary – up 68% to 110,000 unique visitors

Thanks to our of our wonderful friends in the industry for making 2009 a great year for ZimmComm. We look forward to continuing our relationships in the new decade.

Happy New Year!

Social Media Use in Business Growing Rapidly

center-marketing-researchFor the third year in a row the Center for Marketing Research at the University of Massachusetts Dartmouth has conducted an in-depth and statistically significant study on the usage of social media in fast-growing corporations. The study is titled, “Social Media in the 2009 Inc. 500: New Tools & New Trends.” I’m guessing agribusiness companies will follow this trend and it is a real trend since they now have good comparative data over several years. Here’s an excerpt from their report:

Social networking continues to lead the way. The technology that continues to be the most familiar to the Inc. 500 is social networking with 75% of respondents in 2009 claiming to be “very familiar with it” (compared to 57% in 2008). Another noteworthy statistic around familiarity is Twitter’s amazing “share of mind” with sixty-two percent of executives reported being familiar with the new microblogging and social networking platform.

The adoption curves for different social media technologies are not all the same.
Interestingly, while social networking and blogging have enjoyed growth in actual adoption, the use of message boards, online video, wikis and podcasting has leveled off or declined. The addition of Twitter (considered by respondents to be both a microblogging site and a social networking site) in the latest study shows that an amazing 52% of the Inc. 500 companies are already using this tool for their business.

Regardless of the particular technology, social media matters and is here to stay.
Forty-three percent of the 2009 Inc. 500 reported social media was “very important” to their business/marketing strategy. And an incredible 91% of the Inc. 500 is using at least one social media tool in 2009 (up from 77% in 2008). In addition, as they ramp up their usage, the Inc. 500 companies are also seeking to protect themselves legally, with 36% having implemented a formal policy concerning blogging by their employees.

Thanks to Podcasting News for the heads up.

Merry Christmas and Happy New Year

The ZimmComm team wishes you and your families a very Merry Christmas and Happy New year. We have had a wonderful year and are looking forward to the new one just ahead.


Supporting AG CONNECT Expo

AG CONNECT ExpoZimmComm is looking forward to the first ever AG CONNECT Expo and is a supporting online sponsor.

Additionally, ZimmComm will be live blogging the show in Orlando, FL on AgWired.com while also assisting AEM with social networking services. It’s a good example of how we can help a company or organization that needs to outsource some or all of their new/social media communications efforts.

Subscribe With News Reader or Twitter

I finally got around to adding this site’s rss feed to our Twitter feed (@ZimmComm). So posts from here will feed the Twitter account now. Remember that you can subscribe to the blog feed or to Twitter and keep up with our posts.

2009 State of the Blogosphere Available

Technorati State of the BlogosphereThe 2009 Technorati State of the Blogosphere is worth your time to read through. The final segment of the report will be released today. Here’s just a couple of tidbits from the report and you can listen to my interview with Richard Jalichandra discuss the report here.

The rise of the professional blogger continues. 70% of Part-Timers, Pros, and Self-Employeds are blogging more than ever . . .

Bloggers describe significant, positive impacts on their personal lives, but even more bloggers have experienced positive career and business impacts. 70% say that they are better known in their industry because of their blog.

Over half of the corporate bloggers blog to attract new clients for their business, while most part-timers (61%) want to make additional money and almost three quarters self-employed bloggers try to draw in new customers for their business. But no matter the type of blogger, the most important reason for them all is either to share their experience and expertise or to speak their mind.

After the Introduction you’ll find report segments on:

Day 1 — Who Are the Bloggers?

Day 2 — The What and Why of Blogging

Day 3 — The How of Blogging

Day 4 — Monetization And Revenue Generation, Brands in the Blogosphere

Day 5 — 2009 Trends: Political Impact of Blogging, Twitter Usage

ProBlogger At BlogWorld

Darren Rowse BlogWorldI’ve been following Darren Rowse, ProBlogger, for years. The new media expert from Australia has been very active here at BlogWorld and I caught up to him at one of the final panel discussions today. It’s great to have a chance to meet someone you’ve only communicated with online. Darren is pictured on the left here.

Darren says that a blog allows you to build a community around a niche topic and that if you are successful doing so you’ll find advertisers who want to be a part of it.

You can listen to my interview with Darren here:

BlogWorld Expo Photo Album

Founder of BlogWorld and New Media Expo

Rick Calvert BlogWorldThe founder of the BlogWorld and New Media Expo is Rick Calvert. He says feedback from participants has been overwhelmingly positive. Attendance is way up too. He’s conservatively estimating about 2,200 at this point so the final count could be higher with walk-ins today. That says a lot in a troubled economy where many shows have seen a decline in participants. I think it’s just another sign of how robust the new media business is today.

He says the exhibit show has been packed and I can attest to that since I’ve had to wait at times to get an opportunity to speak with an exhibitor. He says next year’s dates are October 14-16 back here in Las Vegas.

Rick says that one of the beautiful things about new media is that it allows a company or an event to have a media outlet since most of us are in niche topical areas and it may not be big enough to even be mentioned on network television. He says new and social media “cuts out the middle man” and let’s you communicate directly which is how we naturally converse. It’s a tremendous benefit for small business.

You can listen to my interview with Rick here:

BlogWorld Expo Photo Album

Geeks Just Want To Have Fun

It is true that even geeks who live and breathe new media can have fun. The conclusion of day two of BlogWorld and New Media Expo was a party held at The Jet in The Mirage.

BlogWorld Expo Photo Album

Measuring Podcasts

Leesa Barnes BlowWorldIf you’ve been podcasting for a long time or are just getting started, measurement has been a troubling issue. In a session on this topic, Leesa Barnes, Marketing Fit, helped clarify what you need to look at in terms of measurement. There are three main areas: numbers (subscribers, downloads, etc.), results (what action is your audience taking) and influence (is podcast building your brand and business). She says you can’t judge your podcast on numbers alone.

It’s relatively easy to measure downloads and subscribers with services like Libsyn or Blubrry. Results might require conducting a survey of your listeners to determine what they’re doing. For influence Leesa suggests looking at your social networking community with attention to things like Twitter follower growth. In our conversation we also discuss what sponsors or advertisers want to see to show their return on the investment they’ve made in your podcast.

You can listen to my interview with Leesa here:

BlogWorld Expo Photo Album