• Featured Video:Chelsea Clinton Speech at 2015 World Food Prize
  • ZimmNews – November 6, 2015

    ZimmNews – November 6, 2015

    Develop with Deere 2015 - The annual John Deere developers conference in held in Kansas City, MO.

    ZimmNews – October 30, 2015

    ZimmNews – October 30, 2015

    88th National FFA Convention - Louisville, KY is serving as home for the 2015 National FFA Convention & Expo where FFA members learned to Amplify.

    ZimmNews – October 23, 2015

    ZimmNews – October 23, 2015

    USDA-Protec Biofuels Pump Announcement - USDA Secretary Vilsack announces biofuels infrastructure funding with Protec Fuel in Kissimmee, Florida.

    ZimmNews – October 16, 2015

    ZimmNews – October 16, 2015

    2015 World Food Prize - To celebrate the 101st anniversary of the birth of our founder, Dr. Norman E. Borlaug. Part of the World Food Prize, the event took place in Des Moines, Iowa October 14-16, 2015.

    ZimmNews – October 9, 2015

    ZimmNews – October 9, 2015

    IFAJ Congress 2015 - The 2015 IFAJ Congress takes place in New Zealand.

ZimmComm On Location at President’s Missouri Visit

President Obama made his first visit to an ethanol plant since taking office I was on hand to cover it for our Domestic Fuel and AgWired websites. His message focused on achieving the American dream and rebuilding the economy with renewable fuels playing a key role.

A signature feature of our on location online event coverage is a photo album and I took quite a few during this event: President Obama POET Biorefining Photo Album

NAMA Is All About Students

The students of today will be the agrimarketing professionals of tomorrow. That’s why we support them and especially those involved in the student marketing competition at the National Agri-Marketing Conference. You’ll find lots of photos of students who attended this year’s conference in our photo album.

The Aggies of New Mexico State University were the winners of this year’s competition. This is the second time the Aggies have won the top honors, but it has been awhile – so they were celebrating big time!

You can watch a short video of their team right after they were announced.

Other top winners in the student NAMA awards included Abraham Baldwin Agricultural College, which took first place for Outstanding Student Chapter; and Iowa State University, which received first place and $3000 for their chapter as the John Deere Signature Award winners; and Mike Gustafson regained his title as “Hard Ass” judge of the year – three times in the past four years!

Congrats to all the winners!

2010 National Agri-Marketing Conference Photo Album

ZimmComm would like to thank Successful Farming for sponsoring coverage of the NAMA Conention on AgWired.

Support AgChat Foundation

ZimmComm New Media supports the AgChat Foundation which was created to assist farmers who want to become agvocates for their industry by utilizing social media and networking channels like Facebook and Twitter. AgChat is a weekly Twitter conversation (Tuesday, 8-10pm eastern) that just celebrated its one year anniversary. That effort, started and led by Michele Payn-Knoper, Cause Matters, has now grown into an organized effort.

I am one of the founding board members of the AgChat Foundation and am leading our efforts to find sponsors who would like to help with the Foundation’s mission and program areas. You can learn more about the Agchat Foundation on their website.

Most of the board members leaders are farmers. I’m producing a series of interviews with them. Here’s one with Jeff Fowle, a northern California farmer with a very diversified operation. Jeff is a very passionate AgChat Foundation board member. He says the mission can be summed up by pointing to the four key program areas: Agvocacy 2.0 training; Agvocacy strategic campaigns; Data Analysis and Technology scholarships. The goal of all these program areas is to assist farmers who want to become advocates for agriculture.

You can listen to my interview with Jeff below:
Jeff Fowle – AgChat Foundation

ZimmComm Turns Six

Can you believe that it was six years ago that the agricultural communications world changed forever when a little new media company was formed by Chuck and Cindy Zimmerman? Things have never been the same since.

Even we didn’t know that today you’d be following news and information produced by the company via Twitter on your mobile smart phones.

Well, one thing you can count on is that ZimmComm will Tweet you Right! If you’re attending this year’s National Agri-Marketing Conference please stop and visit and while you’re there get some Twitter tips from the professional ag tweeters and enter our drawing for a cool prize.

2010 National Agri-Marketing Conference

The 2010 National Agri-Marketing Conference has started here in Kansas City, MO. Patriotic Case IH tractors are going to be much sought after in the Connection Point trade show. These will be given away by AgriMarketing Magazine to lucky winners throughout the show.

ZimmComm will be giving away a Barnes & Noble Nook eReader at our Connection Point booth #412. The opening of the trade show is after the Best of NAMA Awards ceremony on Wednesday evening. We’ll also have a drawing for a Zoom H2 digital audio recorder for students who are interested in becoming farm podcasters.

Post Update:

The B&N Nook was won by Sara Sims, Valmont Irrigation. (pictured with Cindy)

The Zoom H2 was won by Kathryn Tokarz, Penn State University.

ZimmComm Supporting NAMA Once Again

Hello from the 2010 National Agri-Marketing Conference. ZimmComm is putting the final touches on its new company website and will be announcing it during the Connection Point trade show on Wednesday evening.

We are once again sponsoring the NAMA conference and assisting as the NAMA bloggers on the NAMA Blog. Full coverage is also being posted to our AgWired website.

Over the next several days we’ll be posting photos and interviews with agrimarketing professionals and students during this annual meeting that brings together ag media, advertising and public relations agencies and marketing and communications professionals at agribusinesses and farm groups.

Several iPads Given Away At NAMA Conference

ipadApple just announced its newest creation – the iPad. There is an agricultural slant to this story. What is it? This device will continue to change how we we market to and engage our audience. You can also enter to win one at the Successful Farming booth at the NAMA Connection Point trade show. Thanks to Successful Farming for sponsoring our coverage of the event on AgWired.

I have already used one of these devices to actively participate in an AgChat session. I can do just about anything else I want to do on the web. Will it replace my Mac? No. But it is an awesome book reader and works great for tweeting and handling email.

A large, high-resolution LED-backlit, IPS display. An incredibly responsive Multi-Touch screen. And an amazingly powerful, Apple-designed chip. All in a design that’s thin and light enough to take anywhere. iPad isn’t just the best device of its kind. It’s a whole new kind of device.

The high-resolution, 9.7 inch LED-backlit, IPS display on iPad is remarkably crisp and vivid. Which makes it perfect for web browsing, watching movies, or showing off photos. It’s also been designed to work in any orientation — portrait or landscape. And because it uses a display technology called IPS (in-plane switching), it has a wide, 178° viewing angle. So you can hold it almost any way you want, and still get a brilliant picture, with excellent color and contrast.

ZimmComm Year In Review

2009 was a busy year for ZimmComm New Media.

zimmcomm new mediaBetween the two of us and our hardworking freelancers, we did 4310 posts on all websites, including Agwired, Domestic Fuel, Precision Pays and World Dairy Diary. We also did 176 podcasts and too many audio interviews to count.

We uploaded 11,282 photos to 48 Flickr photo albums and 88 YouTube videos.

The most popular YouTube videos on our channel in 2009 were Daryl Hannah at NBB with 6854 views, the new John Deere planter with 5876, the New Holland Celebrity Tractor Race 4557 and the tractor pull at National Farm Machinery Show 2872. Top stories on Agwired included:
John Deere Unveils Largest Planter
HSUS Challenges American Agriculture
HSUS in Nebraska (tops in comments)
Record Phone Calls on iPhone
Get a Rustler from New Holland

We visited over 60 different cities, from Panama City to Portland, San Antonio to Minnetonka, and San Diego to Boston. Read our travelogue here.

Best of all – our readership was up significantly on all websites:
Agwired – up 45% to 158,400 unique visitors
Domestic Fuel – up 15% to 269,000 unique visitors
Precision Pays – up 166% to 29,000 unique visitors
World Dairy Diary – up 68% to 110,000 unique visitors

Thanks to our of our wonderful friends in the industry for making 2009 a great year for ZimmComm. We look forward to continuing our relationships in the new decade.

Happy New Year!

Social Media Use in Business Growing Rapidly

center-marketing-researchFor the third year in a row the Center for Marketing Research at the University of Massachusetts Dartmouth has conducted an in-depth and statistically significant study on the usage of social media in fast-growing corporations. The study is titled, “Social Media in the 2009 Inc. 500: New Tools & New Trends.” I’m guessing agribusiness companies will follow this trend and it is a real trend since they now have good comparative data over several years. Here’s an excerpt from their report:

Social networking continues to lead the way. The technology that continues to be the most familiar to the Inc. 500 is social networking with 75% of respondents in 2009 claiming to be “very familiar with it” (compared to 57% in 2008). Another noteworthy statistic around familiarity is Twitter’s amazing “share of mind” with sixty-two percent of executives reported being familiar with the new microblogging and social networking platform.

The adoption curves for different social media technologies are not all the same.
Interestingly, while social networking and blogging have enjoyed growth in actual adoption, the use of message boards, online video, wikis and podcasting has leveled off or declined. The addition of Twitter (considered by respondents to be both a microblogging site and a social networking site) in the latest study shows that an amazing 52% of the Inc. 500 companies are already using this tool for their business.

Regardless of the particular technology, social media matters and is here to stay.
Forty-three percent of the 2009 Inc. 500 reported social media was “very important” to their business/marketing strategy. And an incredible 91% of the Inc. 500 is using at least one social media tool in 2009 (up from 77% in 2008). In addition, as they ramp up their usage, the Inc. 500 companies are also seeking to protect themselves legally, with 36% having implemented a formal policy concerning blogging by their employees.

Thanks to Podcasting News for the heads up.

Merry Christmas and Happy New Year

The ZimmComm team wishes you and your families a very Merry Christmas and Happy New year. We have had a wonderful year and are looking forward to the new one just ahead.