• Featured Video:Deputy Secretary of Agriculture Krysta Harden visits with Elevance during the United Soybean Board Biobased Products Stakeholders' Dialogue - June 17, 2014 - George Washington University, Washington, DC
  • ZimmNews – June 20, 2014

    ZimmNews – June 20, 2014

    2014 USB Soy Biobased Dialogue - United Soybean Board Biobased Products Stakeholders Dialogue - Washington DC

    ZimmNews – June 13, 2014

    ZimmNews – June 13, 2014

    2014 Fuel Ethanol Workshop - The 30th annual FEW event keyed into 'Where Producers Meet."

    ZimmNews – June 6, 2014

    ZimmNews – June 6, 2014

    2014 ASTA Convention - The 131st American Seed Trade Association Annual Convention took place in Indianapolis.

    ZimmNews – May 30, 2014

    ZimmNews – May 30, 2014

    2014 BASF Media Event - BASF hosted ag media in Raleigh, NC to share insights into their new products and give an opportunity for lots of Q & A.

    ZimmNews – May 23, 2014

    ZimmNews – May 23, 2014

    USFRA Food Dialogues - Chicago - The June 2014 Food Dialogues discussion took place in Chicago with the theme Integrity in Food Marketing. #FoodD

Latest ZimmPoll Shows Weather As Most Influential

Our latest ZimmPoll asked the question, “What do you think will have the biggest influence on ag in 2011?” Here are the results. Most respondents (40%) think weather patterns will have the biggest influence. Other responses include: general U.S. economy (24%); new Republican leadership in House (13%); farm bill (10%); other (10%) and company consolidation (3%). So if you selected other as an answer or have another choice to answer this please submit it in comments.

The new poll is now live and the question is, “What do you think will happen with biofuels policy this year?” The lame duck session of Congress passed a one year extension of the ethanol and biodiesel tax credits. How do you think this will fare with a new Congress? We look forward to your responses.

Remember, you can submit your questions for us to pose and add your feedback anytime by using the comment feature.

ZimmPoll is sponsored by Rhea+Kaiser, a full-service advertising/public relations agency.

Happy New Year Survey Winner!

The new year is starting off a little greener for the latest winner in our ZimmComm publication survey drawing.

The winner for December is Michelle Stahlhut, an Agwired reader and crop farmer from Indiana. Michelle actually filled out her survey in November and since we put all the entries back in the pot for the next month, she was the lucky pick today and will be receiving a check for $250 from us.

Among the topics that Michelle says she would like see covered by us in 2011 are sustainability, beginning farmer programs, organic industry, small farm policy, meat processing.

The survey continues through January, so please fill it out before the end of the month, if you haven’t done so yet. All entries received so far will be entered to win in the last drawing for $250, which will be held on February 1.

Agwired Survey
Domestic Fuel Survey
Precision Pays Survey
World Dairy Diary Survey

ZimmComm Year in Review – 2010

Our seventh year in business was the busiest yet for the ZimmComm team. We spent a total of 172 days on the road – traveling from Seattle to Orlando, San Antonio to Atlanta, Dallas to Louisville, Mexico to Memphis, Anaheim to Miami, the Netherlands to the Carolinas, Denver to Panama City Beach, St. Paul to Savannah, Lexington to Lancaster – and lots of trips to Chicago, Des Moines, Kansas City and St. Louis.

It’s kind of mind boggling to count the number of posts we do in a year – just on Agwired and Domestic Fuel there was over 3,000! The number of audio files posted on all websites totaled over 1,000. We posted nearly 16,000 photos on Flickr from about 60 different events and posted 103 videos on YouTube. Can’t even begin to count the total number of tweets on Twitter!

Traffic on all of our websites increased in 2010. Agwired was up 17% to 185,000 unique visitors; Domestic Fuel was also up 17% with 315,000 unique visitors; Precision Pays traffic increased by 66% to 48,000; and World Dairy Diary was up 35 percent to over 98,000.

The most popular YouTube video of the year was the unveiling of the Chip Foose designed John Deere tractor at Commodity Classic, which has been viewed nearly 13,000 times. Videos from the John Deere XUV media event were viewed over 5,000 times. Other top videos of the year including the unveiling of the New Holland T8 & T9 Tractors, Opening Day at National Farm Machinery Show, AG CONNECT Expo Preview, General Motors Exec at the National Ethanol Conference, President Obama at the POET plant, AgLeader at AG CONNECT, Kip Cullers New Record, and the fly-by at the National Agricultural Aviation Association meeting.

Our wonderful clients make every day of every year a pleasure to do what we do. Those clients are not a bunch of corporate names – they are people we are proud to call friends. They are John and Whitney, Bob and Matt, Pat and Sandi, Barry and Kelly and Leigh Ann, Gene and Dawn, and Rich and Mike and Jeff and Dan and Jeremy and Jill and Andrew and Ken and Rita and Jessica and Joe and Joy and Chris and Stephanie and Jerry and Erika and Mindy and Janell and Curt and Mace and Billy and Mark …. just to name a few! We sincerely appreciate you all and look forward to continuing our relationship for many years to come. We also sincerely appreciate our wonderful freelance team of Joanna, John, Melissa, Michelle, Lisa, Kurt, Robert and JoDene – our super sales guy Dave – and our daughters Chelsea and Carly, who both helped out with the business in 2010.

Best wishes to all for a healthy, happy, prosperous and blessed new year!

Consumer Perception of Ag Needs Improving

It looks like agriculture has a ways to go to change public perceptions according to our latest ZimmPoll. In answer to the question, “Do you think the general consumer perception of agriculture changed in 2010?” 43% say “No it didn’t really change,” while 30% say “Yes, it got worse,” and 27% said “Yes, it improved.” Where do you fall in those categories? That’s 73% of our respondents who think it didn’t change or got worse. Sounds like we really do need some campaigns to reach out to consumers doesn’t it?

The new poll is now live and the question is, “What do you think will have the biggest influence on ag in 2011?” There are no doubt many factors that will have an influence. We’ve picked a couple. When I post the results next week you can add any others you’d like to the discussion.

Remember, you can submit your questions for us to pose and add your feedback anytime by using the comment feature.

ZimmPoll is sponsored by Rhea+Kaiser, a full-service advertising/public relations agency.

Happy Christmas From ZimmComm New Media

Latest ZimmPoll Show Strong Social Media Participation

Latest ZimmPoll results. In answer to the question, “Do you participate in social media?” the majority say they do. According to the numbers, 53% say yes and they post regularly, 28% say yes but they rarely create their own posts, 27% say no and they never will and only 1% say no but plan to start participating soon.

It is possible, as has been pointed out to me, that our results might be skewed slightly since so much of this particular poll question is being seen by those who already participate in social media. I can see that. However, we have a lot of website visitors who I’m sure are not yet social media savvy.

The new poll is now live and the question is, “Do you think the general consumer perception of agriculture changed in 2010?” This should resonate since the whole topic of consumer perception of farming is so top of mind right now. In fact, it has given rise to new agricultural organization efforts like the USFRA and of course it is one of the goals of the AgChat Foundation to help consumers better understand where their food comes from and who is producing it and how. Can’t wait to see the results from this one!

ZimmPoll is sponsored by Rhea+Kaiser, a full-service advertising/public relations agency.

NAAA Convention Coverage

One of the December events covered by ZimmComm New Media was the National Aerial Aviation Association convention in Savannah, GA. I took hundreds of photos and some video as well as conducting interviews that were posted onto AgWired and Precision Pays.

You can find photos in my online photo album: NAAA Convention Photo Album

Thanks go to BASF for once again being our sponsor for this convention. The NAAA members serve a very vital role in the agriculture industry and I was happy to see them having a great year.

Our First ZimmPoll Is In The Can

The results of the first ZimmPoll are in. The question was “How do you think agricultural interests will fare in the new Farm Bill?” We thought we’d give you an easy one to start. The results were pretty well mixed with “Too early to tell” getting the most votes. You can add your comments about the question or the results using the comment feature here at the bottom of the post. Feel free to let us know what you think.

Our first poll had participation from 5 countries including 25 states in the U.S. The top ten states with participants were IL, CA, VA, IN, NJ, TX, KS, MO, NY and SD. Thanks to all of you.

The new poll is now live and the question is, “Do you participate in social media?” Social media consists of Twitter, Facebook, YouTube, Flickr, blogs, podcasts and a whole variety of other services. Let us know by taking the poll and next week we’ll post the results and you can add your comments add feedback at that time. Feel free to suggest questions for our poll anytime too.

ZimmPoll is sponsored by Rhea+Kaiser, a full-service advertising/public relations agency.

ZimmComm Survey Winner

Jamie Wilson with the Corn Marketing Program of Michigan was the first winner in our ZimmComm survey contest .

The Domestic Fuel reader was chosen from almost 200 entries – those who had filled out a survey on one or more of our four primary on-line publications to help us learn more about our audiences – to win $250. All those who have already filled out the survey will remain in the running for the next drawing at the end of this month for another 250 bucks.

Some interesting results we have found so far from the first month of our survey:

Domestic Fuel got the most survey responses, which makes sense since it has the most traffic. The majority of respondents were either existing producers (12.5%) or in marketing/sales for biofuels (10%)

On World Dairy Diary, one quarter of respondents said they were actual dairy farmers and over 35 percent said they followed WDD on Twitter.

Over 30% of the respondents for Agwired are in advertising, marketing, communications or public relations. Almost 40% said they read Agwired 4-7 times a week and the same amount follow on Twitter.

One third of the respondents on Precision Pays are crop farmers and all of them grow corn and soybeans.

We have almost enough entries at this point to be statistically significant, which is great, but we intend to keep it going at least through the end of January. The more responses we get, the better we can know who is in our audience to serve you better. Yes, we have to ask for all the personal info like name and address, but we will not share that with anyone else. We just simply want to get a better handle on who you are and what you want to read about.

Agwired Survey
Domestic Fuel Survey
Precision Pays Survey
World Dairy Diary Survey

The ZimmPoll Launches Today

Starting today we’re launching a new feature on all the ZimmComm New Media news websites. This is a weekly quick-vote style poll which we’re affectionately calling the ZimmPoll.

The ZimmPoll is designed to gauge opinions on a range of topics, including agriculture and agribusiness, emerging technologies and consumer trends. Look for a new poll each week in the sidebar on AgWired.com, DomesticFuel.com, PrecisionPays.com and WorldDairyDiary.com.

The ZimmPoll is sponsored by Rhea + Kaiser. “Target-audience opinions and insights are key to the success of all of our businesses today,” says Diane Martin, president and CEO of R+K. “We hope ZimmComm readers will benefit from – and have a little fun with – these real-time opinions of their ag industry peers.”

Start now and stay tuned for a new ZimmPoll each week. You’ll see results immediately, and we’ll also publish a weekly results recap where you’ll be able to share additional comments and ask questions about the week’s poll question.

ZimmPoll is sponsored by Rhea+Kaiser, a full-service advertising/public relations agency.