• Featured Video:Propane engines for UPS - The Propane Education and Research Council talks about new propane vehicle engines being used in the UPS fleet at the 2014 World LP Gas Forum
  • ZimmNews – November 21, 2014

    ZimmNews – November 21, 2014

    LPC Vision 2014 - Photos from the Livestock Publications Council 2014 Vision event in Kansas City, MO.

    ZimmNews – November 14, 2014

    ZimmNews – November 14, 2014

    2014 NAFB Convention - The 71st annual convention of the National Association of Farm Broadcasting was held in Kansas City, Mo and brought farm broadcasters from across teh country together.

    ZimmNews – November 7, 2014

    ZimmNews – November 7, 2014

    2014 Crop Health Labs Power Growers Seminar - Growers learn more about innovative plant sap analysis technology from Crop Health Labs and Advancing Eco Agriculture in Santa Clara, CA.

    ZimmNews – October 31, 2014

    ZimmNews – October 31, 2014

    2014 Develop with Deere - The 2014 Develop with Deere conference brings together John Deere and independent developers to explore new opportunities.

    ZimmNews – October 24, 2014

    ZimmNews – October 24, 2014

    2014 National FFA Convention - FFA members from across the country flooded the streets of Louisville, KY for the 87th National FFA Convention & Expo Oct. 29 - Nov. 1. Our coverage was sponsored by FMC.

What is Google Juice?

Google Juice was the theme for our booth at the 2011 National Agri-Marketing Conference to show people how SEO our websites really are. We had Google Juice t-shirts and blinking Google Juice shot glasses among other goodies with the message that “ZimmComm Makes Google Juice.”

I have to give credit for the inspiration to Mike Deering with the National Cattlemen’s Beef Board, since the first time I ever heard the phrase was from him describing why he wanted us to cover an event for them. Then at Commodity Classic Nick Fassler with BASF told me that all the interviews and stories we had done with him on AgWired had made him very “Google-able.”

So I looked up the term “Google Juice” and the best definition I found was: “the mysterious quality that causes pages to come up high in a Google search.” That works for me, because we really don’t know why posts on our websites tend to often show up on top in Google searches, but they do. Pat Morrow with BASF agreed with that. “It’s true! If I Google for Kip Cullers BASF, AgWired is all over the first page,” Pat told us at NAMA. We also rank high in searches for photos, video and news on Google.

Why it works has much to do with how much content we post and the flow of hyperlinks between our sites and others. We don’t do anything special and we don’t pay anything for our websites to rank high on Google searches, but we know that our clients like it.

Another shot of Google Juice, anyone?

Agwired App In Android Market

The AgWired App is now available in the Android Market. You asked for it and you’ve got it. One of the new features we’re offering in this app (and soon to be added to the iPhone version) is the ability to share out stories via multiple mechanism like email, Twitter, etc.

Just like its iPhone predecessor, the app offers one-touch access to all the latest news and information in the agribusiness and agricultural marketing world posted on Agwired.com, including audio, photos and video, and connections to other ZimmComm news sites. The AgWired App features a news tab drop down menu to select ZimmComm News Network feeds as well as individual news on AgWired.com by category.

You can find the AgWired App in the Android Market with this link. The AgWired iPhone App has been downloaded onto almost 3,000 iPhones/iPod touches/iPads since we introduced it and is being opened for viewing between 3 to 5 times per day, showing a high level of use by those who have it.

I’ve been asked who we worked with to develop the AgWired App and will point you to rock solid mobile app developer WillowTree Apps.

App sponsors are being sought. Contact ZimmComm for more information, including rates. First time and early sponsor discounts available.

ZimmComm Booth To Showcase Google Juice

When it comes to Google Juice you just don’t need to look further than ZimmComm New Media. So plan to stop by booth 412 at the Agri-Marketing Conference and let us introduce you to Google Juice ZimmComm style.

Check out our photos from the conference: 2011 Agri-Marketing Conference Photo Album

Celebrating Seven Years

Did you know that ZimmComm New Media is the same age as Facebook? Unfortunately, we’re not worth tens of billions of dollars – but the good news is that no one is suing us!

The really good news is that we enjoy what we do and we have the best clients in the world! When we started the company seven years ago this month, we never had any idea that it would go in the direction that it did. Facebook had not yet graduated from Harvard. Flickr had just launched and no one knew what it was. YouTube didn’t even start until 2005. Blogging was just starting to break into the mainstream and we ended up hopping on that train and have been just enjoying the ride since then. Our initial goal was really to provide content for media, which was why the Talking News Release service was started, and that is still one of our primary functions. But we just keep evolving along with the tools and technology.

Thanks to the people who helped us get this party started. Looking forward to keeping it going for a long time yet!

ZimmPoll Grades Sec. Vilsack

What grade did you give U.S. Secretary of Agriculture Tom Vilsack for his mid-term? I think the results of our last ZimmPoll show how difficult it is to please everyone. We asked the question, “What mid-term grade would you give Ag Sec. Vilsack?” The votes for an A and an F were the highest and equal. 24% give him an A while 24% give him and F. Those grades are followed by 20% giving him a B, 19% a D and 13% a C. If you feel strongly about a certain grade feel free to leave a comment about why. We love getting your opinions and comments lets you freely express them!

And if you have any questions you want to suggest for future ZimmPolls please let us know.

ZimmPoll is sponsored by Rhea+Kaiser, a full-service advertising/public relations agency.

Facebook Top Social Network

It looks like Facebook is the big dog in the social media world according to you. Our last ZimmPoll asked the question, “Which social network do you use the most.” A majority say Facebook, 64%, followed by Twitter, 16%, YouTube, 8%, Linkedin, 5%, Other, 5%, Classmates.com, 1%, Flickr, !% and MySpace, 0%. I can’t remember when I’ve checked my MySpace account either.

Our next ZimmPoll is now live and asks the question, “When will planting season start this year?” It’s that time now that we’re in Ag Week with spring just around the corner! Let us know what you think and thank you for participating.

You can see all ZimmPolls with this archive link.

ZimmPoll is sponsored by Rhea+Kaiser, a full-service advertising/public relations agency.

Even Busier February

Karl RoveIf January was busy for us, February was ever busier, if that’s possible!

We started out the month in Denver for the Cattle Industry Convention, where we covered the event for both the National Cattlemen’s Beef Association and the Cattlemen’s Beef Board. We did have a little trouble getting there, since our blizzard hit on the day we were scheduled to fly out of Kansas City. But, three canceled flights later, we did arrive and only missed the first day. We saw former Senior White House Advisor Karl Rove give the keynote address during the second general session and Larry the Cable Guy at the Cowboy Comedy Club.

Iowa Power Farm ShowWhile we were in Denver, Joanna was covering the Iowa Power Farming Show in Des Moines, thanks to the sponsorship of AgLeader Technology on Precision Pays. This is the second year we have attended that event.

Next stop on the agriblogging highway was Phoenix for the National Biodiesel Conference. This was the sixth year we blogged this event on the Biodiesel Conference blog, which we set up for NBB in 2006. When you go to that blog, you can go back and see all the photos and posts from the last six conferences – which is pretty cool. Of course, we also covered the event on Agwired and Domestic Fuel, and took lots of photos.

Chuck moved right from Phoenix to Louisville for the National Farm Machinery Show, with the sponsorship of both John Deere and New Holland for the fourth year in a row, and AgLeader for the second year. The weather was better this year in Louisville than it has been the past two years, so that was a plus and it resulted in record attendance for the show.

Not done yet. Next stop was Phoenix, again, for the National Ethanol Conference. This was the fifth year for this event, which is the annual meeting of the Renewable Fuels Association. The weather there was pretty un-desertlike on the first day, with rain and 40 degree temps, but it cleared up and was very pleasant for the rest of the event. We were treated to a spectacular desert sunset during the reception on the second night.

From Phoenix, we came back to Missouri and split up to attend the Agricultural Relations Council meeting in Ft. Myers and the Western Farm Show in Kansas City. Chuck got the bad end of that deal with a nasty ice and snow storm that came up out of nowhere to make for a treacherous drive to KC. But he made it there and Chuck did two social media seminars there plus we had a booth with some giveaways. Meanwhile, the weather was fabulous in Florida and the ARC meeting was a blast.

Speaking of Florida, we are starting out March with Commodity Classic in Tampa, which is where we are heading tomorrow. Hope to see you down the road in our travels!

ZimmComm Wins Golden ARC for Corn Commentary

ag relations councilWinners of the Agricultural Relations Council (ARC) 2011 Golden ARC Awards Contest were announced at the association’s annual awards banquet in Ft. Myers on Friday night. A total of 24 Golden ARC winners and 19 Merit winners were recognized as the elite in agricultural public relations. The number of entries this year was twice what it was last year!

In the category of Blogs/Electronic Newsletters category, the winner of the coveted Golden ARC was the National Corn Growers Association and ZimmComm New Media for the organization’s Corn Commentary blog, which we designed several years ago for them and recently updated. The photo shows me receiving the award from Mace Thornton of the American Farm Bureau Federation, who is the new president of ARC.

The competition was judged by members of the North Florida chapter of the Public Relations Society of America, according to contest manager Amy Keith McDonald of McDonald Marketing Communications. “The judges focused on a number of objectives including audience analysis, creativity, execution and campaign results,” she said. “They then provided constructive feedback to allow entrants to grow professionally from the opportunity.” Originated in 1990, the Golden ARC Awards Contest recognizes the best and brightest in agricultural public relations, and is open to both ARC and non-ARC members. The 38 categories reflect the broad scope of contemporary public relations activities.

Find out all the winners in all the categories here.

Really enjoyed attending the ARC meeting – you can get a taste for the highlights here.

We’ve Got Demographics!

Thanks to a three month survey asking readers of all the ZimmComm publications who they are and what they do, we now have some good data to share with those folks who wonder about that stuff.

Let’s look at Agwired first.

According to the survey, the largest percentage of our 14,000 visitors each month are in Advertising/Marketing/Sales or Communications/Public Relations – making up 20% in each category for a total of 4 out of 10 of our readers. Another 13% are with agribusiness associations or organizations and 7% are media. Over 20% are in crop or livestock production – including crop and livestock producers, dairy farmers, crop consultants, etc. There were some categories that applied to production agriculture but several also checked the “other” category.

We had responses from 21 states, three countries, and the District of Columbia, with the Midwest significantly leading the pack. Most responses came from Iowa, Missouri, Illinois, Wisconsin and Minnesota.

On Domestic Fuel, we now are getting 30,000 unique visitors a month. The survey says that the largest percentage of those visitors (13%) are existing biofuels producers. The next largest categories were Advertising/Marketing/Sales (9%), Consulting (8%), Engineering (7%), Consumer/General Public (7%), and Association/Organization (6%).

We had responses from 38 states the District of Columbia and Canada. Most responses came from California, South Dakota, Missouri, Minnesota, and Iowa.

Nearly 12,000 visitors go to World Dairy Diary each month for news about the dairy industry. According to the survey, the largest percentage are dairy farmers or milk producers – about 14%. Another 11% are nutritionists in the dairy business and about 7% are consultants. Over ten percent of respondents said they were with dairy organizations, media, or in public relations for agribusiness. About two in ten of our visitors are consumers, students, homemakers or retirees – falling into the “other” category. We also have a good number of beef cattle producers, farmers, and input dealers in the other category.

We had responses from 33 different states and three other countries besides the United States. The states with the most responses are among the largest dairy producing states – Wisconsin, California, Florida, Pennsylvania, New York, Kentucky, and Michigan.

Finally, visits to our precision agriculture publication Precision Pays are up to 5,000 per month. The survey found that 22% of them are actual crop farmers of mainly corn, soybeans, wheat and cotton. The next largest category was Equipment & Services at 18%, followed by education at 15%. Another 11% each fell in the categories of Crop Consultant or Advertising/Marketing/Sales.

We had responses from 15 states and Canada. Most responses came from Iowa, Michigan, Nebraska, Missouri, North Dakota, California and Oregon.

Hope that answers some of the “Who reads your stuff?” questions!

iPhone and Android are Smartphone Leaders

When it comes to smartphone platforms, our audience is using a mix with iPhone/Android/Blackberry on top. According to the latest ZimmPoll, sponsored by Rhea+Kaiser, 32% say they use iPhone, 32% are using Android, 28% are Blackberry lovers. A small minority (5%) said Other and only 3% are using Windows.

We may have to ask that question again later this year since there’s lots of changes coming up in mobile phone carrier systems and phones.

ZimmPoll is sponsored by Rhea+Kaiser, a full-service advertising/public relations agency.