Winners of the Agricultural Relations Council (ARC) 2011 Golden ARC Awards Contest were announced at the association’s annual awards banquet in Ft. Myers on Friday night. A total of 24 Golden ARC winners and 19 Merit winners were recognized as the elite in agricultural public relations. The number of entries this year was twice what it was last year!
In the category of Blogs/Electronic Newsletters category, the winner of the coveted Golden ARC was the National Corn Growers Association and ZimmComm New Media for the organization’s Corn Commentary blog, which we designed several years ago for them and recently updated. The photo shows me receiving the award from Mace Thornton of the American Farm Bureau Federation, who is the new president of ARC.
The competition was judged by members of the North Florida chapter of the Public Relations Society of America, according to contest manager Amy Keith McDonald of McDonald Marketing Communications. “The judges focused on a number of objectives including audience analysis, creativity, execution and campaign results,” she said. “They then provided constructive feedback to allow entrants to grow professionally from the opportunity.” Originated in 1990, the Golden ARC Awards Contest recognizes the best and brightest in agricultural public relations, and is open to both ARC and non-ARC members. The 38 categories reflect the broad scope of contemporary public relations activities.
Really enjoyed attending the ARC meeting – you can get a taste for the highlights here.