• Featured Video:University of Florida plant pathologist Richard Raid talks about the Everglades Agricultural Area barn owl project during 2014 CTIC Conservation in Action tour.
  • ZimmNews – October 17, 2014

    ZimmNews – October 17, 2014

    2014 CTIC Conservation in Action Tour - CTIC Conservation in Action Tour of the Everglades Agricultural Area - October 14-15, 2014

    ZimmNews – October 10, 2014

    ZimmNews – October 10, 2014

    2014 AgCatalyst - The AgCatalyst event is sponsored by AdFarm with a theme of, “It’s all about the content.”

    ZimmNews – October 3, 2014

    ZimmNews – October 3, 2014

    2014 National Advanced Biofuels Conference & Expo - The NABCE is held in Minneapolis, MN. and Chuck was there to capture this year's event.

    ZimmNews – September 26, 2014

    ZimmNews – September 26, 2014

    2014 Canadian Farm Writers Federation Conference - The CFWF conference held October 2-5 at Prince Edward Island. Thank you Trudy Kelly Forsythe for covering the event ZimmComm.

    ZimmNews – September 19, 2014

    ZimmNews – September 19, 2014

    2014 World Dairy Expo - The New Holland Pavilions ribbon cutting took place on day one of the 2014 World Dairy Expo in Madison, WI.

We’ve Got Demographics!

Thanks to a three month survey asking readers of all the ZimmComm publications who they are and what they do, we now have some good data to share with those folks who wonder about that stuff.

Let’s look at Agwired first.

According to the survey, the largest percentage of our 14,000 visitors each month are in Advertising/Marketing/Sales or Communications/Public Relations – making up 20% in each category for a total of 4 out of 10 of our readers. Another 13% are with agribusiness associations or organizations and 7% are media. Over 20% are in crop or livestock production – including crop and livestock producers, dairy farmers, crop consultants, etc. There were some categories that applied to production agriculture but several also checked the “other” category.

We had responses from 21 states, three countries, and the District of Columbia, with the Midwest significantly leading the pack. Most responses came from Iowa, Missouri, Illinois, Wisconsin and Minnesota.

On Domestic Fuel, we now are getting 30,000 unique visitors a month. The survey says that the largest percentage of those visitors (13%) are existing biofuels producers. The next largest categories were Advertising/Marketing/Sales (9%), Consulting (8%), Engineering (7%), Consumer/General Public (7%), and Association/Organization (6%).

We had responses from 38 states the District of Columbia and Canada. Most responses came from California, South Dakota, Missouri, Minnesota, and Iowa.

Nearly 12,000 visitors go to World Dairy Diary each month for news about the dairy industry. According to the survey, the largest percentage are dairy farmers or milk producers – about 14%. Another 11% are nutritionists in the dairy business and about 7% are consultants. Over ten percent of respondents said they were with dairy organizations, media, or in public relations for agribusiness. About two in ten of our visitors are consumers, students, homemakers or retirees – falling into the “other” category. We also have a good number of beef cattle producers, farmers, and input dealers in the other category.

We had responses from 33 different states and three other countries besides the United States. The states with the most responses are among the largest dairy producing states – Wisconsin, California, Florida, Pennsylvania, New York, Kentucky, and Michigan.

Finally, visits to our precision agriculture publication Precision Pays are up to 5,000 per month. The survey found that 22% of them are actual crop farmers of mainly corn, soybeans, wheat and cotton. The next largest category was Equipment & Services at 18%, followed by education at 15%. Another 11% each fell in the categories of Crop Consultant or Advertising/Marketing/Sales.

We had responses from 15 states and Canada. Most responses came from Iowa, Michigan, Nebraska, Missouri, North Dakota, California and Oregon.

Hope that answers some of the “Who reads your stuff?” questions!

iPhone and Android are Smartphone Leaders

When it comes to smartphone platforms, our audience is using a mix with iPhone/Android/Blackberry on top. According to the latest ZimmPoll, sponsored by Rhea+Kaiser, 32% say they use iPhone, 32% are using Android, 28% are Blackberry lovers. A small minority (5%) said Other and only 3% are using Windows.

We may have to ask that question again later this year since there’s lots of changes coming up in mobile phone carrier systems and phones.

ZimmPoll is sponsored by Rhea+Kaiser, a full-service advertising/public relations agency.

Busy January for ZimmComm

After a nice quiet holiday season, ZimmComm immediately got back on the road with the new year.

We started out the month in “Icelanta” covering both the second AG CONNECT Expo and the American Farm Bureau Federation (AFBF) annual meeting. The weather was okay for the first couple of days, but on the first day of the AFBF meeting we saw five inches of snow and ice hit the southern city with only six snow plows! It was an experience we will not soon forget. Farm Bureau has never had a meeting like it!

Besides the snow and ice, the highlights of the meetings included being part of a really great show for AG CONNECT with lots of content that we are still using on all of our on-line publications – and meeting Mike “Dirty Jobs” Rowe. He is really a great advocate for agriculture.

Check out the coverage of AFBF on Agwired here and all the stories from AG CONNECT Expo here.

We had the opportunity to welcome a new sponsor for Agwired and Precision Pays during the month of January – GROWMARK and their FS Green Plan Solutions. Chuck visited ​GROWMARK headquarters in Bloomington and Cindy attended a conference on the company’s “Pursuit of Maximum Yields” program in East Peoria. Look forward to learning lots more about this regional cooperative that started in 1927 and provides agriculture-related products and services, as well as grain marketing in the Midwest and Ontario, Canada.


At the end of the month, Chuck headed back to Atlanta for the International Poultry Expo, with coverage sponsored by our friends at Novus International. This is the third year in a row that we have covered this event for them and once again they featured a well-known sports figure at their exhibit. This time it was a football theme with NFL Hall of Famer Dick Butkus. The weather was much better this time!

While Chuck headed south, Cindy went north to Des Moines to attend the 5th annual Iowa Renewable Fuels Summit for the first time to enjoy a fantastic program that included two potential presidential candidates – Former speaker of the House Newt Gingrich and former U.S. Senator from Pennsylvania Rick Santorum. The great event was made possible by sponsorships from Domestic Fuel supporters Growth Energy and the Renewable Fuels Association.

We are supposed to get back on the road this week, heading to Denver for the Cattle Industry Annual Convention and NCBA Trade Show, but that will depend on the weather as the forecast is calling for a major snowstorm. We’ll get there at some point to start off another big month of travel in February. Joanna is in Des Moines for the Iowa Power Farm Show this week and Chuck is scheduled to head directly from Denver to Phoenix for the National Biodiesel Conference. Later in the month, we’ll be at the National Farm Machinery Show in Louisville, the National Ethanol Conference in Phoenix, the Agricultural Relations Council meeting in Naples (yeah!) and the Western Farm Show in Kansas City. Praying for better weather everywhere and hope to see you all down the road!

We Love Farm Groups

The ZimmPoll keeps rocking along. The latest question: “What do you think about the number of farm groups?” Our readers are not shy about letting us know their opinions and we appreciate that. The results: 33% say there are too many, 28% say the more the merrier, 25% say some are not needed but most are and 14% say there are just enough for everyone to have a voice. What do you think? Got a different answer? For our part we love working with all farm groups and the people who work for them!

Our next ZimmPoll is now live and asks the question, “What does “sustainability” really mean to the public? This ought to be interesting. Let us know what you think and thank you for participating.

ZimmPoll is sponsored by Rhea+Kaiser, a full-service advertising/public relations agency.

Latest ZimmPoll Results on Biofuels Policy

It should be an interesting year in the biofuels debate. The response to our latest poll shows some pretty divided results with most thinking we’ll see just another one year extension of incentives. It will be interesting to see how Congress handles things after hearing from their constituents. In answer to the question “What do you think will happen with biofuels policy this year?” Our results are that 38% say there will be another one year extension of the tax incentive, 22% say there will be new incentives for infrastructure, 20% say there will be no federal biofuels incentives, 14% say there will be a multiple year extension and 6% chose other. If you chose other then feel free to comment with what you think will happen.

Our next ZimmPoll is now live and asks the question, “What do you think about the number of farm groups? Let us know what you think and thank you for participating.

ZimmPoll is sponsored by Rhea+Kaiser, a full-service advertising/public relations agency.

Latest ZimmPoll Shows Weather As Most Influential

Our latest ZimmPoll asked the question, “What do you think will have the biggest influence on ag in 2011?” Here are the results. Most respondents (40%) think weather patterns will have the biggest influence. Other responses include: general U.S. economy (24%); new Republican leadership in House (13%); farm bill (10%); other (10%) and company consolidation (3%). So if you selected other as an answer or have another choice to answer this please submit it in comments.

The new poll is now live and the question is, “What do you think will happen with biofuels policy this year?” The lame duck session of Congress passed a one year extension of the ethanol and biodiesel tax credits. How do you think this will fare with a new Congress? We look forward to your responses.

Remember, you can submit your questions for us to pose and add your feedback anytime by using the comment feature.

ZimmPoll is sponsored by Rhea+Kaiser, a full-service advertising/public relations agency.

Happy New Year Survey Winner!

The new year is starting off a little greener for the latest winner in our ZimmComm publication survey drawing.

The winner for December is Michelle Stahlhut, an Agwired reader and crop farmer from Indiana. Michelle actually filled out her survey in November and since we put all the entries back in the pot for the next month, she was the lucky pick today and will be receiving a check for $250 from us.

Among the topics that Michelle says she would like see covered by us in 2011 are sustainability, beginning farmer programs, organic industry, small farm policy, meat processing.

The survey continues through January, so please fill it out before the end of the month, if you haven’t done so yet. All entries received so far will be entered to win in the last drawing for $250, which will be held on February 1.

Agwired Survey
Domestic Fuel Survey
Precision Pays Survey
World Dairy Diary Survey

ZimmComm Year in Review – 2010

Our seventh year in business was the busiest yet for the ZimmComm team. We spent a total of 172 days on the road – traveling from Seattle to Orlando, San Antonio to Atlanta, Dallas to Louisville, Mexico to Memphis, Anaheim to Miami, the Netherlands to the Carolinas, Denver to Panama City Beach, St. Paul to Savannah, Lexington to Lancaster – and lots of trips to Chicago, Des Moines, Kansas City and St. Louis.

It’s kind of mind boggling to count the number of posts we do in a year – just on Agwired and Domestic Fuel there was over 3,000! The number of audio files posted on all websites totaled over 1,000. We posted nearly 16,000 photos on Flickr from about 60 different events and posted 103 videos on YouTube. Can’t even begin to count the total number of tweets on Twitter!

Traffic on all of our websites increased in 2010. Agwired was up 17% to 185,000 unique visitors; Domestic Fuel was also up 17% with 315,000 unique visitors; Precision Pays traffic increased by 66% to 48,000; and World Dairy Diary was up 35 percent to over 98,000.

The most popular YouTube video of the year was the unveiling of the Chip Foose designed John Deere tractor at Commodity Classic, which has been viewed nearly 13,000 times. Videos from the John Deere XUV media event were viewed over 5,000 times. Other top videos of the year including the unveiling of the New Holland T8 & T9 Tractors, Opening Day at National Farm Machinery Show, AG CONNECT Expo Preview, General Motors Exec at the National Ethanol Conference, President Obama at the POET plant, AgLeader at AG CONNECT, Kip Cullers New Record, and the fly-by at the National Agricultural Aviation Association meeting.

Our wonderful clients make every day of every year a pleasure to do what we do. Those clients are not a bunch of corporate names – they are people we are proud to call friends. They are John and Whitney, Bob and Matt, Pat and Sandi, Barry and Kelly and Leigh Ann, Gene and Dawn, and Rich and Mike and Jeff and Dan and Jeremy and Jill and Andrew and Ken and Rita and Jessica and Joe and Joy and Chris and Stephanie and Jerry and Erika and Mindy and Janell and Curt and Mace and Billy and Mark …. just to name a few! We sincerely appreciate you all and look forward to continuing our relationship for many years to come. We also sincerely appreciate our wonderful freelance team of Joanna, John, Melissa, Michelle, Lisa, Kurt, Robert and JoDene – our super sales guy Dave – and our daughters Chelsea and Carly, who both helped out with the business in 2010.

Best wishes to all for a healthy, happy, prosperous and blessed new year!

Consumer Perception of Ag Needs Improving

It looks like agriculture has a ways to go to change public perceptions according to our latest ZimmPoll. In answer to the question, “Do you think the general consumer perception of agriculture changed in 2010?” 43% say “No it didn’t really change,” while 30% say “Yes, it got worse,” and 27% said “Yes, it improved.” Where do you fall in those categories? That’s 73% of our respondents who think it didn’t change or got worse. Sounds like we really do need some campaigns to reach out to consumers doesn’t it?

The new poll is now live and the question is, “What do you think will have the biggest influence on ag in 2011?” There are no doubt many factors that will have an influence. We’ve picked a couple. When I post the results next week you can add any others you’d like to the discussion.

Remember, you can submit your questions for us to pose and add your feedback anytime by using the comment feature.

ZimmPoll is sponsored by Rhea+Kaiser, a full-service advertising/public relations agency.

Happy Christmas From ZimmComm New Media