If you subscribe to our website you’ll get lots of information about new media, especially blogging and podcasting. To kind of put it all in perspective in one document, Eric Schwartzman, founder of iPressroom has just published a white paper titled, “New Media Marketing Communications.” You have to register to receive a copy but it’s free and easy.
If you’re serious about wanting a new way to communicate with your customers or members then podcasting will certainly provide you with a new avenue to do so. To learn more about it I recommend a conference like the Corporate Podcasting Summit. Of course you can call your friendly ZimmComm New Media rep (that would be me).
Once you have a high traffic blog that’s been up a while with commenting allowed the spammers find you. It’s just like the spam you get in your inbox only it comes in to your blog. I would love to get my hands around the throat of one of these little $%*^&(‘s. Can you say, “comment spam rage?”
Our local Jefferson City Chamber holds a periodic “Good Morning Jefferson City” breakfast and companies can have 30 seconds to tell everyone the “good news.” In our case we were just alerting them to our new media capabilities. We read a script and had the tagline play off my iPod on my travel speakers.
How’s this for a picture to get your attention? What a week it has been. Event blogging is really picking up. Check out my post this morning on our AgWired site about a 46 day event that’s being blogged as I write.
If I approved every comment that’s submitted to this blog you’d be linked to all the drug information you could possibly want. And some other not so nice stuff. One of the things you have to prepare for in the blogging world is how you handle comments. I think they’re part of the reason a blog is a great communications tool. They’re also one of the features I find businesses the most fearful of. I’m going to write more about this soon.
I’ve been watching this for a while since we’re a PR Web contributor and subscriber. The idea of podcasting for news release clients is an interesting one. I still wonder who listens and how they find these podcasts. It’s PR Web Podcasts which is still in “beta.” Actually I think everything on the web is in constant beta.
There’s an interesting article on e-Marketer about radio. It pretty much confirms through some research what I’ve suspected. Basically, eventhough there are a lot of alternatives to tradional AM and …
Here’s a great example of how a blog can be used. Everyone seems to think that it’s only about having a company representative write about the company. Not so.
A recent story on Podcasting News asks a pretty startling question. “Will the Internet Eliminate Local Broadcasters?”