• Social media is a global phenomenon happening in all markets regardless of wider economic, social and cultural development.
• All social media platforms have grown significantly over the three Waves: Video Clips are the quickest growing platform, up from 31% penetration in Wave 1 to 83% in Wave 3.
• 57% have joined a Social Network, making it the number one platform for creating and sharing content: 55% of users have uploaded photos, 22% of users have uploaded videos.
• Blogs are a mainstream media world-wide and a collective rival to traditional media – 73% have read a blog, 45% have started a blog.
• Social media has strong impacts over brand’s reputation – 34% post opinions about products and brands on their blog – 36% think more positively about companies that have blogs.

Here’s the percentage of respondents who agreed with these statements:

• 56% Blogging is a good way to express yourself
• 36% I think more positively about companies that have blogs
• 33% I have a favorite blog that I read regularly
• 32% I trust bloggers opinions on products and services
• 31% Blogging is an important way to socialize with friends

There’s so much information in this report that I can’t even begin to point it all out. It’s all good. Just take some time, take a deep breath and say, “I will read it and I will try to “get it.”

Via Podcasting News

• iPod/Portable MP3 player ownership continues dramatic growth. Nearly four in ten
  (37 percent) own an iPod or other brand of portable MP3 player; up from 30 percent in
  2007 and more than two and a half times the number in 2005 (14 percent). Nearly three-
  quarters (73 percent) of those age 12-17 own a digital audio player.
• Audio podcasting usage continues to increase along side the proliferation of
  iPod/MP3 player ownership. Eighteen percent have ever listened to an audio podcast;
  up from 13 percent in 2007. Nine percent have listened to an audio podcast in the past
  month (an estimated 23 million).

The study also found out how important mobile phones are to people today:

More than one in five (21 percent) consumers said radio has a big impact on their lives; ranking second only to mobile phones (33 percent) as the audio platform/device that has the biggest impact on people’s lives.

Why do we care about mobile phones? Can you say iPhone? And what about texting to that “audio” device eh?