ZimmComm Appy to Be Heading to NAMA

be appyOur theme at the 2012 National Agri-Marketing Association conference is “Don’t Worry, Be Appy!”

Our AgWired app, sponsored by Raven Industries, is almost two years old now – available for both iPhone and Android users – yet we continue to get new downloads every day and people tell us they use it all the time. It’s a handy way to check the latest posts on all of our websites with just a few clicks. Even those folks who have Blackberries or some other type of phone often download the app to use on their iPad or iPod Touch.

So, in honor of our app, our giveaway this year is the cool “Digi-Clean” handy wipe for all types of screens – from cell phones to cameras to iPads and laptops. What is really cool about this tiny little screen cleaner is that it sticks to your device, then unsticks when you want to use it and re-sticks again! They come in several sizes from REALLY tiny to almost 3.5″ wide, but we went for the tablet size that is still small enough for the phone, but big enough to be used on a good sized laptop screen.

So come on by booth #412 this week at the NAMA conference in Kansas City and get yours. Chuck is already there for NAMA business stuff, but I will be heading that way tomorrow with our youngest lovely daughter Caitlin to help us out this year.

We’ll be “appy” to see you there!

Congrats to @agriblogger for NAMA Award of Excellence

Chuck Zimmerman, better known to many as @agriblogger on Twitter, was honored to receive one of the National Agri-Marketing Association’s 2012 Professional Development Awards of Excellence during the Trends in Agriculture conference last week in Kansas City. Chuck received the award for Excellence in Public Relations.

In good company, Chuck was honored with Stephanie Gable (left) of Novus International for Product/Species Management and Margaret Fogarty, Farm Credit for Marketing Communications. The fourth winner in the Sales category was Sue Lee of Farm Journal Media who is not pictured because she was attending another meeting. All are well deserving of the honors.

Here’s what NAMA had to say about Chuck:

From on-line photo album development for key industry events, to news reporting and media liaison activities for various commercial clients, to ‘blogging’ his way across the land, Chuck has become a common sight at just about any type of meeting or event in the agriculture industry. He has also done a great deal to get many others involved in new media endeavors.

ZimmComm’s primary website, www.AgWired.com, continues to grow in web traffic and involvement by industry professionals and agriculturists alike. He regularly crisscrosses the country from one event to the next, hired by PR professionals and companies of all types and sizes to perform a specific but expanding list of New Media, Social Media and related Public Relations services.

As part of the ZimmComm, Inc. business model, Chuck has developed numerous websites, some of which are focused on one commodity or industry enterprise. Some have become very viable website “channels” for a specific industry purpose. Some of these websites are owned by ZimmComm, Inc. and others are built and maintained by ZimmComm on a contractual basis for their clients. Many of these website concepts were born out of brainstorming about a specific challenge or need in the industry, and then developing a web presence to serve that need.

Chuck has been active in NAMA throughout his career and he continues his membership in a very active way now in his role representing his own company, ZimmComm, Inc. He has given countless hours and days to NAMA service in many, many ways over the years. He has always been active in his local chapters, and has been involved in program planning and leadership at local levels. He is currently a nominee to the Executive Committee.

Stephanie turned the tables on Chuck and interviewed him about his award. Listen to that here: Stephanie Interviews Chuck

2011 NAMA Trends in Agriculture Photo Album

ZimmComm Coverage from Coast to Coast in August

August may have been our busiest month ever.

ncba cbb herman cainWe started out the month with cattle producers in the Sunshine State for the 2011 Cattle Industry Summer Conference. The joint meeting of the National Cattlemen’s Beef Association (NCBA) and the Cattlemen’s Beef Board (CBB) in Kissimmee, Florida featured Republican presidential candidate Herman Cain. Click on the photo for a larger version and see the CISC 2011 photo album for more. Posts about the CBB side of the meeting can be found on BeefBoardMeeting.com, where meeting photos, interviews and committee reports going back to 2007 are archived.

rosy riverWe also covered the AgCareers.com 2011 Ag HR Roundtable for the first time. The event was held on the campus of Purdue University and brought together representatives from agribusiness and academia to discuss how to recruit and prepare young people for careers in agriculture.

Another stop this month was in Toledo, Ohio for the CTIC Conservation in Action Tour, which featured a full day of visits in the area around Lake Erie. This rosy sunset over the Maumee River greeted us as we returned from the tour. I really love that photo – click on it for a larger version, and check out the CTIC 2011 tour photo album for more.

sturgis 2011The Sturgis Motorcycle rally in South Dakota was definitely a first for us. Chuck covered that for the Renewable Fuels Association, which partners with the Buffalo Chip Campground to promote ethanol. See his photos from Sturgis here. No, he didn’t ride a motorcycle, but he did sleep in a very comfortable RV at the campground – it was an experience!

Without too much of a break, Chuck headed to Kansas City for the NAMA Bootcamp and then to Nashville for the AgChat Agvocacy 2.0 conference.

bivi north carolinaCindy’s next two trips sent her from coast to coast. First to the Boehringer-Ingelheim annual swine health seminar in North Carolina. This is the fourth time we have been able to attend this event and it is always fun because it is so family-oriented. They invite their producer and partner clients and their families for a really nice weekend on the Carolina coast. It was a pirate theme this year and all the kids really enjoyed it!

Five days later, Cindy headed to Seattle at the request of the United Soybean Board to attend the U.S. Soybean Export Council’s first Animal Utilization Stakeholders meeting. The weather was glorious in Seattle and as a weird coincidence, Cindy got to attend the wedding of a very close high school friend who lives in Tacoma.

jd product launchThe month wrapped up with the biggest product launch in the 174 year history of John Deere in Indianapolis. Chuck got lots of great photos and video there. The photos have already been viewed over 2600 times and the three videos collectively have been seen almost 10,000 times! Cindy attended the GROWMARK annual meeting in Chicago, then we both got together and headed to Decatur, Illinois for the 2011 Farm Progress Show. Together we uploaded over 600 photos that have been viewed more than 3,000 times.

All totaled, we traveled over 16,000 miles in August, uploaded nearly 4,000 photos, and did more than 400 posts on all four of our websites. We are definitely looking forward to a break from the road and a little R&R on Labor Day before we get back at it in September!

What is Google Juice?

Google Juice was the theme for our booth at the 2011 National Agri-Marketing Conference to show people how SEO our websites really are. We had Google Juice t-shirts and blinking Google Juice shot glasses among other goodies with the message that “ZimmComm Makes Google Juice.”

I have to give credit for the inspiration to Mike Deering with the National Cattlemen’s Beef Board, since the first time I ever heard the phrase was from him describing why he wanted us to cover an event for them. Then at Commodity Classic Nick Fassler with BASF told me that all the interviews and stories we had done with him on AgWired had made him very “Google-able.”

So I looked up the term “Google Juice” and the best definition I found was: “the mysterious quality that causes pages to come up high in a Google search.” That works for me, because we really don’t know why posts on our websites tend to often show up on top in Google searches, but they do. Pat Morrow with BASF agreed with that. “It’s true! If I Google for Kip Cullers BASF, AgWired is all over the first page,” Pat told us at NAMA. We also rank high in searches for photos, video and news on Google.

Why it works has much to do with how much content we post and the flow of hyperlinks between our sites and others. We don’t do anything special and we don’t pay anything for our websites to rank high on Google searches, but we know that our clients like it.

Another shot of Google Juice, anyone?

ZimmComm Booth To Showcase Google Juice

When it comes to Google Juice you just don’t need to look further than ZimmComm New Media. So plan to stop by booth 412 at the Agri-Marketing Conference and let us introduce you to Google Juice ZimmComm style.

Check out our photos from the conference: 2011 Agri-Marketing Conference Photo Album

Agriculture In A Globally Local World

The theme of this year’s NAMA Trends In Agriculture conference was Agriculture in a Globally Local World. We heard from multiple presenters who focused on food trends as well as farm policy.

One of our presenters, Joseph Rueter, Curation Station, talked about digital brand communities. He suggested that companies tell a good story and give their customers a reason to want to be involved with the community.

You can see what you missed in pictures.

Thanks to Quarry Integrated Communications for their sponsorship of AgWired coverage of the conference.

NAMA Boot Camp

This year’s NAMA Boot Camp was another success with good attendance, especially from non-members. Hopefully they’ll become members!

I attended and provided some online coverage and of course too photos which you can find here: NAMA Boot Camp Photo Album

If you haven’t registered for this year’s Trends In Agriculture conference then it’s not too late.

Sustaining Sponsor for NAMA

ZimmComm New Media is proud to become a Sustaining Sponsor of the National Agri-Marketing Association. We’ve always been an advocate and encourage anyone involved in agricultural marketing and communications to join and get involved.

As a sustaining sponsor you can count on even more information about NAMA activities and news about the industry we all know and love. If your company would like to provide more long term support for NAMA then just give Jenny a call at the NAMA office.

Under Jenny’s leadership NAMA has continued to grow and evolve to serve its members. If you ask most members they’ll tell you that the annual convention and other activities are extremely important to them professionally and personally. We echo that. Just the opportunity to network with friends and clients alone makes it worth the investment.

NAMA Is All About Students

The students of today will be the agrimarketing professionals of tomorrow. That’s why we support them and especially those involved in the student marketing competition at the National Agri-Marketing Conference. You’ll find lots of photos of students who attended this year’s conference in our photo album.

The Aggies of New Mexico State University were the winners of this year’s competition. This is the second time the Aggies have won the top honors, but it has been awhile – so they were celebrating big time!

You can watch a short video of their team right after they were announced.

Other top winners in the student NAMA awards included Abraham Baldwin Agricultural College, which took first place for Outstanding Student Chapter; and Iowa State University, which received first place and $3000 for their chapter as the John Deere Signature Award winners; and Mike Gustafson regained his title as “Hard Ass” judge of the year – three times in the past four years!

Congrats to all the winners!

2010 National Agri-Marketing Conference Photo Album

ZimmComm would like to thank Successful Farming for sponsoring coverage of the NAMA Conention on AgWired.

ZimmComm Turns Six

Can you believe that it was six years ago that the agricultural communications world changed forever when a little new media company was formed by Chuck and Cindy Zimmerman? Things have never been the same since.

Even we didn’t know that today you’d be following news and information produced by the company via Twitter on your mobile smart phones.

Well, one thing you can count on is that ZimmComm will Tweet you Right! If you’re attending this year’s National Agri-Marketing Conference please stop and visit and while you’re there get some Twitter tips from the professional ag tweeters and enter our drawing for a cool prize.