Social Media Good Choice In Recession

Chuck — Wed, 18 Mar 2009 15:17:20 +0000

According to Forrester via Podcasting News more marketers are looking online for investing dollars these days.

During a recession, marketers are often forced to reduce budgets, in fact, it’s often one of the first buckets to get trimmed. In our latest research: Social Media Playtime is Over, we found that 53% of marketers are determined to increase their social media budget during a recession, and 42% will keep it the same, a total of 95% of marketers bullish on social media marketing. Why? The reasons are obvious to some, it’s inexpensive and the opportunity to benefit from cost-effective word-of-mouth, are promising.

I’ll be presenting a breakout session at the upcoming National Agri-Marketing Conference titled, “Social Media DOES Fit in Your Marketing Decision – Moving Beyond This Decision.” Sounds like we’ll need to point to this article on Forrester.

Steve Rubel on Managing Information Overload

Chuck — Thu, 24 Apr 2008 23:43:24 +0000

I’ve always been proud of the fact that I keep my email in-box at no more than 100 but that’s getting hard to do. Right now it’s over 400. My feed reader has over 900 unread. Yeow.

Although I’m an evangelist for using new media and various social mechanisms to stay connected I know people are having some trouble coping. Here’s a video interview with Steve Rubel on just this topic.

Last week I appeared on the Brian Lehrer show talking about my role with Edelman Digital and how I track trends. We cover marketing pollution and tips on how to manage information overload with desktop search, RSS, simplified GTD and the Gmail Personal Nerve Center.

Marketing Guru Steve Rubel Talks with Brian About Info Overload from Brian Lehrer Live on Vimeo.

ZimmComm - New Media, LLC » Marketing

Social Media Good Choice In Recession

Steve Rubel on Managing Information Overload