ZimmComm - New Media, LLC » ADM

ADM Glossary of Terms

Chuck — Mon, 09 Mar 2009 21:15:11 +0000

If you’ve wondered about the definition of a podcast or any of the other terms used to describe new media today then you might want to check out the Association of Downloadable Media’s Glossary of Terms.

The ADM Glossary is a project of the ADM Terminology Standards Committee. The terms in the glossary are derived from the advertising and measrement standards documents, along with other terms germane to downloadable media. This list is always growing, and the definitions are being refined as the state of the art evolves. The status field in each definition tells you what level of editing and review has occurred. Most terms are in the state preliminary right now, meaning an initial definition has been written, but it’s not ready for formal review. Definitions move to the draft state once the author feels the definition is complete, and then to the reviewed state once the definition has had peer review.

Association for Downloadable Media Members Adopt Standards and Measurement Guidelines

Chuck — Tue, 10 Feb 2009 16:24:17 +0000

The Association for Downloadable Media has issued the following release about members (including ZimmComm New Media) adopting standards and measurement guidelines.

Ad Standards Define Industry Units and Organize Audience Reporting

Washington, DC — February 1, 2009 — The Association for Downloadable Media (ADM), which facilitates the monetization of episodic consumer-downloaded content, today announced a list of members who are in voluntary support of the first standards and guidelines agreed upon by the organization. This further advances the organization’s charter of creating a landscape favorable to the commercialization of web-delivered shows.

Both the ad standards and audience measurement guidelines were created by open committees, then offered for public comment, edited and ratified by the organization. Though many members have been following these formats as a standard practice of doing business, the member organizations are now organizing to publicly support these standards in an effort to create a scalable, organized market for advertisers to easily flight campaigns and become sponsors of episodic podcasts and vidcasts.

“Our members’ voluntary support of the ADM standards and guidelines provides structural integrity across separately-held ad networks, inventory pools and publisher assets, to create the scale needed to operate in today’s advertising marketplace,” says Chris MacDonald, Chairman of the Association for Downloadable Media.

Ad units that have been standardized include pre, mid and post roll insertions, product placement within shows, and host-endorsements among the twenty-five creative options outlined in the standards document. The measurement guidelines give each member company one of two reporting options, based on how their shows are hosted, either Native Server Measurement (NSM) or Third Party Measurement (TPM).

Now marketers can create ad units they can run in multiple podcast networks as well as in the shows of independent content producers to weave together a demographic and/or contextually targeted campaign. Further, audience metrics can be compared more easily and with confidence.

“With the emergence of each new digital media it’s vital to create standardized ad units and measurement. Now that downloadable media companies are adopting the ADM guidelines, ad agencies will include podcasts and vidcasts in their media recommendations as standardized units mean they can scale across multiple content producers to get the reach they need.” Susan MacDermid, SVP, Real Branding.”

List of the Member Companies Participating in the Standards:

The ADM is open to both corporate and individual producers of content as well as non-profits, advertising agencies and solutions providers in the portable media space. The following companies that have agreed to offer at least a portion of the ad units outlined in the standards document and to report their audience metrics through one of the two methods outlined in the guideline are listed below.

COMPANY / CONTACT
BackBeat Media / Dave Hamilton
Bare Feet Studios / Roxanne Darling
Burst Media / Rob Simon
Circle of Seven Productions Sheila English
Coverville / Brian Ibbott
Culinary Media Network Jennifer Iannolo
Culture Catch / Richard Burns
IndieFeed / Chris Macdonald
KCRW / Jennifer Ferro
Kiptronic / Dave Rowley
Modified Media / Doug Taylor
NPR / Bryan Moffett
Personal Life Media / Susan Bratton
Podcast.com (Treedia Labs) / Glenn Gaudet
Podtrac / Mark McCrery
Portage Media Solutions / Jeremiah Staes
PRI / Morgan Church
Quick and Dirty Tips / Richard Rhorer
Raw Voice / Angelo Mandato
Revision3 / Jim Louderback
Sciencepodcasters.org / Ginger Campbell
SkydiverGirls.tv / Karen KFC Blanchette
The Best Radio You Have Never Heard / Perry Bax
Volomedia / Jeff Karnes
Wizzard Media / Chris Macdonald
ZimmComm New Media / Chuck Zimmerman

About the ADM

The Association for Downloadable Media is focused on providing standards for advertising and audience measurement for episodic and downloadable media. The organization’s constituents include individual podcasters, media companies, publishers, syndication companies and distributors offering downloadable media, advertising agencies, marketers, technology suppliers, hardware and software manufacturers of portable media products and services, market research firms and audience and advertising effectiveness measurement companies. Through our volunteer membership, we provide leadership in and organization of advertising and audience measurement standards, research, education and advocacy to all those involved in portable media (Podcasts/ATOM/RSS media enclosures) across the Internet, iPods, MP3 players, mobile devices, P2P and other upcoming platforms.

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For more information, contact:

Susan Bratton
Personal Life Media
650-948-0500
susan at personallifemedia dot com

Phil Wilson
Association for Downloadable Media
612-743-7860
pwilson at downloadablemedia dot org

Meredith Medland Director of ADM

Chuck — Tue, 14 Oct 2008 00:11:45 +0000

The Association of Downloadable Media has picked Meredith Medland, host of the LivingGreenShow.com, to fill their new Director position. We congratulate and welcome her.

Meredith has a unique combined experience in goal management, accountability consulting, downloadable content creation, message training as well as her past association experience. Her background in the online advertising industry also provides the experience needed as ADM serves its constituents in the areas of advertising and sponsorship support.

Meredith’s responsibility will include supporting, tracking and reporting on mission-critical association projects to member constituents. ADM is a volunteer-run trade association with projects organized through its committee structure so Meredith will focus on tracking the work being done on the committees.

Her initial priority tasks include managing the process we’re going through to culminate in an advertising effectiveness research report, educating the market about the value of downloadable media through a series of deliverables and outreach, and continuing the association’s membership growth by working closely with the Membership Commitee.

You can expect that Meredith will be a capable “conduit” between what we are doing on a volunteer basis as members, and an effective project manager and “outcomes tracker.” Her position is part time based on our limited budget, and while the core work will still be achieved by members in the committees, she will provide transparency, and a holistic tracking approach to our collective work. Please join me in welcoming Meredith to the Director position.

Meredith’s background is further described below. I hope that you will agree she is an optimal choice to move our initiatives forward and will take a moment to introduce yourself to her and let her know both the support you’ve provided thus far to the ADM as well as any ideas and feedback you have for the future.

This is a very positive step forward in staying focused on our mission and our priorities and I look forward to our continued momentum.

Warm Regards,
Chris MacDonald
Chairman

Download and Advertising Standards Public Comment Period

Chuck — Fri, 18 Apr 2008 23:10:43 +0000

Here’s the latest from the Association for Downloadable Media on their draft of standards for advertising and download measurements:

Guidelines and Standards Comment Period

On April 16th, ADM released two documents for public review. We encourage public comments in order to refine and enhance the documentation. The public comment period will end on May 16, 2008.
Advertisement Unit Standards

Draft posted for discussion April 16, 2008. PDF Download

The purpose of the Advertisement Unit Standards is to provide baseline recommendations for advertisement units in order to better facilitate advertising transactions relating to downloadable media.
Download Measurement Guidelines

Draft posted for discussion April 16, 2008. PDF Download

The purpose of the Download Measurement Guidelines are to establish baseline recommendations for how individual publishers, companies and organizations can measure how downloads are delivered to consumer audiences.

Please participate in the refinement of these documents.

Please comment the following ways:

1. Enter your public statements in the comments section in the document comments pages:

* Advertisement Unit Standards Comment Page
* Download Measurement Guidelines Comment Page

2. Send your confidential statements to info@downloadablemedia.org

3. Send your confidential statements via mail to:

The Association for Downloadable Media
611 Pennsylvania Ave, SE #164
Washington, DC 20003-4303

Get The Download From The ADM at ad:tech

Chuck — Fri, 28 Mar 2008 20:35:45 +0000

ZimmComm New Media is a charter member of the Association for Downloadable Media and glad to see that progress is being made. I sure wish I could be at ad:tech but I know we’ll be represented by some great people. Check ADM out though:

The Association for Downloadable Media (ADM), formed to focus on best
practices for monetizing consumer-downloaded content, hosts the new Get the Download initiative to be held at the upcoming ad:tech San Francisco show April 16 and 17, 2008. ADM puts the call out to all downloadable media creators, media companies, agencies, publishers and distributors to Get the Download from the ADM.

Get the Download focus areas will appear in several formats at ad:tech including 1) four ADM Forum sessions designed to provide the downloadable media audience with ad standards & guidelines and market insight; 2) an ADM Get The Download booth for added accessibility to the association and its members; and 3) a slick urban roof-top party set to bring out some of the industry’s best creative talents.

Leveraging the association’s charter, the ADM has devised four motivating forum sessions taking place in rooms 130/131 of the Moscone Convention Center. These forum sessions are comprised of information created to better educate on the industry role the association is taking to help advertisers realize more impact for their advertising dollar.

Forum topics include:
Downloadable Media: The State of the Industry featuring exclusive findings based upon previously unreleased data from Arbitron/Edison Media Research Internet and Multimedia 2008 – The Podcast Consumer Revealed III study. April 16, 9:15 – 9:55 a.m. Rooms 130/131.

Downloadable Media Advertising Standards – New Units Debut for Public Comment – witness the unveiling of the industry’s first set of ad formats and have the opportunity to comment in this open forum. April 16, 10:00 – 10:45 a.m. Rooms 130/131.

Downloadable Media Audience Measurement Guidelines – New Best Practices Debut for Public Comment – hear first hand the recommendations for measuring podcast listener/viewer numbers to be applied and replicated by any creator or aggregator of downloadable media. April 16, 11:00 – 11:45 a.m. Rooms 130/131.

Marketing with Downloadable Media: Podcasts & Vidcasts – Buy Ads in Existing Content or Make Your Own Show – an overview of various forms of advertising and sponsorship through a showcase of some of the most impressive campaigns in the market. April 17, 10:45 – 11:30 a.m. Rooms 130/131.