The Association of Downloadable Media has picked Meredith Medland, host of the LivingGreenShow.com, to fill their new Director position. We congratulate and welcome her.
Meredith has a unique combined experience in goal management, accountability consulting, downloadable content creation, message training as well as her past association experience. Her background in the online advertising industry also provides the experience needed as ADM serves its constituents in the areas of advertising and sponsorship support.
Meredith’s responsibility will include supporting, tracking and reporting on mission-critical association projects to member constituents. ADM is a volunteer-run trade association with projects organized through its committee structure so Meredith will focus on tracking the work being done on the committees.
Her initial priority tasks include managing the process we’re going through to culminate in an advertising effectiveness research report, educating the market about the value of downloadable media through a series of deliverables and outreach, and continuing the association’s membership growth by working closely with the Membership Commitee.
You can expect that Meredith will be a capable “conduit” between what we are doing on a volunteer basis as members, and an effective project manager and “outcomes tracker.” Her position is part time based on our limited budget, and while the core work will still be achieved by members in the committees, she will provide transparency, and a holistic tracking approach to our collective work. Please join me in welcoming Meredith to the Director position.
Meredith’s background is further described below. I hope that you will agree she is an optimal choice to move our initiatives forward and will take a moment to introduce yourself to her and let her know both the support you’ve provided thus far to the ADM as well as any ideas and feedback you have for the future.
This is a very positive step forward in staying focused on our mission and our priorities and I look forward to our continued momentum.
Warm Regards,
Chris MacDonald
Chairman
Here’s the latest from the Association for Downloadable Media on their draft of standards for advertising and download measurements:
Guidelines and Standards Comment Period
On April 16th, ADM released two documents for public review. We encourage public comments in order to refine and enhance the documentation. The public comment period will end on May 16, 2008.
Advertisement Unit Standards
Draft posted for discussion April 16, 2008. PDF Download
The purpose of the Advertisement Unit Standards is to provide baseline recommendations for advertisement units in order to better facilitate advertising transactions relating to downloadable media.
Download Measurement Guidelines
Draft posted for discussion April 16, 2008. PDF Download
The purpose of the Download Measurement Guidelines are to establish baseline recommendations for how individual publishers, companies and organizations can measure how downloads are delivered to consumer audiences.
Please participate in the refinement of these documents.
Please comment the following ways:
1. Enter your public statements in the comments section in the document comments pages:
* Advertisement Unit Standards Comment Page
* Download Measurement Guidelines Comment Page
2. Send your confidential statements to info@downloadablemedia.org
3. Send your confidential statements via mail to:
The Association for Downloadable Media
611 Pennsylvania Ave, SE #164
Washington, DC 20003-4303
ZimmComm New Media is a charter member of the Association for Downloadable Media and glad to see that progress is being made. I sure wish I could be at ad:tech but I know we’ll be represented by some great people. Check ADM out though:
The Association for Downloadable Media (ADM), formed to focus on best
practices for monetizing consumer-downloaded content, hosts the new Get the Download initiative to be held at the upcoming ad:tech San Francisco show April 16 and 17, 2008. ADM puts the call out to all downloadable media creators, media companies, agencies, publishers and distributors to Get the Download from the ADM.
Get the Download focus areas will appear in several formats at ad:tech including 1) four ADM Forum sessions designed to provide the downloadable media audience with ad standards & guidelines and market insight; 2) an ADM Get The Download booth for added accessibility to the association and its members; and 3) a slick urban roof-top party set to bring out some of the industry’s best creative talents.
Leveraging the association’s charter, the ADM has devised four motivating forum sessions taking place in rooms 130/131 of the Moscone Convention Center. These forum sessions are comprised of information created to better educate on the industry role the association is taking to help advertisers realize more impact for their advertising dollar. (more…)