Apple just announced its newest creation – the iPad. There is an agricultural slant to this story. What is it? The continuing development of information technology that’s changing the way we market and engage our audience.
I can see me using one of these to participate in AgChat for example. Or do just about anything else I want to do on the web. Will it replace my Mac? No. Do I want one? Yes. I’m on the notification list for when they become available
A large, high-resolution LED-backlit, IPS display. An incredibly responsive Multi-Touch screen. And an amazingly powerful, Apple-designed chip. All in a design that’s thin and light enough to take anywhere. iPad isn’t just the best device of its kind. It’s a whole new kind of device.
The high-resolution, 9.7 inch LED-backlit, IPS display on iPad is remarkably crisp and vivid. Which makes it perfect for web browsing, watching movies, or showing off photos. It’s also been designed to work in any orientation — portrait or landscape. And because it uses a display technology called IPS (in-plane switching), it has a wide, 178° viewing angle. So you can hold it almost any way you want, and still get a brilliant picture, with excellent color and contrast.
PostRank Analytics says, “Over 80% of the engagement with your content doesn’t happen on your blog.” This is the hardest thing for today’s media buyers and marketing/communications people to understand. When it comes to social networking and influence the blog is often just the hub of the wheel while most of the activity is taking place out on the spokes. But as with anyone investing time and money they want a number to answer the question of “What is my ROI?”
That’s why you’ve got to look at the bigger picture and not get caught up in website visitors and page views anymore. They’re interesting but don’t tell the whole story. That’s where services like PostRank Analytics come in handy.
I thought I’d bring them up since I just learned that our AgWired site was listed as the #2 blog in the Science/Agriculture in 2009!
2009 was a busy year for ZimmComm New Media.
Between the two of us and our hardworking freelancers, we did 4310 posts on all websites, including Agwired, Domestic Fuel, Precision Pays and World Dairy Diary. We also did 176 podcasts and too many audio interviews to count.
We uploaded 11,282 photos to 48 Flickr photo albums and 88 YouTube videos.
The most popular YouTube videos on our channel in 2009 were Daryl Hannah at NBB with 6854 views, the new John Deere planter with 5876, the New Holland Celebrity Tractor Race 4557 and the tractor pull at National Farm Machinery Show 2872. Top stories on Agwired included:
John Deere Unveils Largest Planter
HSUS Challenges American Agriculture
HSUS in Nebraska (tops in comments)
Record Phone Calls on iPhone
Get a Rustler from New Holland
We visited over 60 different cities, from Panama City to Portland, San Antonio to Minnetonka, and San Diego to Boston. Read our travelogue here.
Best of all – our readership was up significantly on all websites:
Agwired – up 45% to 158,400 unique visitors
Domestic Fuel – up 15% to 269,000 unique visitors
Precision Pays – up 166% to 29,000 unique visitors
World Dairy Diary – up 68% to 110,000 unique visitors
Thanks to our of our wonderful friends in the industry for making 2009 a great year for ZimmComm. We look forward to continuing our relationships in the new decade.
Happy New Year!