I finally got around to adding this site’s rss feed to our Twitter feed (@ZimmComm). So posts from here will feed the Twitter account now. Remember that you can subscribe to the blog feed or to Twitter and keep up with our posts.
ProBlogger At BlogWorld
I’ve been following Darren Rowse, ProBlogger, for years. The new media expert from Australia has been very active here at BlogWorld and I caught up to him at one of the final panel discussions today. It’s great to have a chance to meet someone you’ve only communicated with online. Darren is pictured on the left here. Darren says that a …
Founder of BlogWorld and New Media Expo
The founder of the BlogWorld and New Media Expo is Rick Calvert. He says feedback from participants has been overwhelmingly positive. Attendance is way up too. He’s conservatively estimating about 2,200 at this point so the final count could be higher with walk-ins today. That says a lot in a troubled economy where many shows have seen a decline in …
Measuring Podcasts
If you’ve been podcasting for a long time or are just getting started, measurement has been a troubling issue. In a session on this topic, Leesa Barnes, Marketing Fit, helped clarify what you need to look at in terms of measurement. There are three main areas: numbers (subscribers, downloads, etc.), results (what action is your audience taking) and influence (is …
State of the Blogosphere
Day two of the BlogWorld and New Media Expo is underway. We’re listing to Richard Jalichandra, Technorati, give a preview of this year’s State of the Blogosphere. It will be published next week. They surveyed bloggers this past year and he’s showing us some selected statistics. He started out by saying that the blogosphere is very healthy and contrary to …
Blogs Are Your Search Marketing Tool
Chris Baggott, Compendium Blogware, provided the most clear reasons for why companies should be blogging that I’ve heard in a while. If you value how your business or brand shows up in search results then having a blog is the best way to improve your results. He quoted a study by HubSpot that showed that companies that have blogs have …
Become Awesome With Social Media
Here’s the founder of BlogWorld, Rick Calvert, with opening speaker Laura Fitton. I’m going to find an opportunity to talk with Rick about how and why he started this conference. After the opening session I did get to speak with Laura, Pistachio Consulting. Laura says that the main message she wanted people to walk away with was “Be Awesome.” She …