After writing about how marketers anguish over web numbers I came across this book and highly recommend it. Perhaps it will help you and your boss better understand what this “new media thing” is all about. It’s Mitch Joel’s “Six Pixels Of Separation.” I got it yesterday and believe it will help those of you who are over concerned about numbers and ROI of new media. Get it and let’s read it together.
We no longer live in the world of Six Degrees of Separation. We’re down to Six Pixels of Separation. Everyone is a simple Google search away.
We are all intrinsically connected. Mitch Joel unravels the fascinating world of new media and how it is changing business as we know it. Written in business language for business people, Six Pixels of Separation is a book about why these changes happened and what you can do about them to make your business grow. If everyone around you is asking what you’re doing on Twitter, Facebook and YouTube and you’re still concerned about that newspaper ad you will be running next week, this book is the perfect business primer for you.