Social Media Good Choice In Recession

In Marketing, Social Media by Chuck

According to Forrester via Podcasting News more marketers are looking online for investing dollars these days.

During a recession, marketers are often forced to reduce budgets, in fact, it’s often one of the first buckets to get trimmed. In our latest research: Social Media Playtime is Over, we found that 53% of marketers are determined to increase their social media budget during a recession, and 42% will keep it the same, a total of 95% of marketers bullish on social media marketing. Why? The reasons are obvious to some, it’s inexpensive and the opportunity to benefit from cost-effective word-of-mouth, are promising.

I’ll be presenting a breakout session at the upcoming National Agri-Marketing Conference titled, “Social Media DOES Fit in Your Marketing Decision – Moving Beyond This Decision.” Sounds like we’ll need to point to this article on Forrester.