Meredith Medland Director of ADM

In ADM by Chuck

Meredity MedlandThe Association of Downloadable Media has picked Meredith Medland, host of the, to fill their new Director position. We congratulate and welcome her.

Meredith has a unique combined experience in goal management, accountability consulting, downloadable content creation, message training as well as her past association experience. Her background in the online advertising industry also provides the experience needed as ADM serves its constituents in the areas of advertising and sponsorship support.

Meredith’s responsibility will include supporting, tracking and reporting on mission-critical association projects to member constituents. ADM is a volunteer-run trade association with projects organized through its committee structure so Meredith will focus on tracking the work being done on the committees.

Her initial priority tasks include managing the process we’re going through to culminate in an advertising effectiveness research report, educating the market about the value of downloadable media through a series of deliverables and outreach, and continuing the association’s membership growth by working closely with the Membership Commitee.

You can expect that Meredith will be a capable “conduit” between what we are doing on a volunteer basis as members, and an effective project manager and “outcomes tracker.” Her position is part time based on our limited budget, and while the core work will still be achieved by members in the committees, she will provide transparency, and a holistic tracking approach to our collective work. Please join me in welcoming Meredith to the Director position.

Meredith’s background is further described below. I hope that you will agree she is an optimal choice to move our initiatives forward and will take a moment to introduce yourself to her and let her know both the support you’ve provided thus far to the ADM as well as any ideas and feedback you have for the future.

This is a very positive step forward in staying focused on our mission and our priorities and I look forward to our continued momentum.

Warm Regards,
Chris MacDonald