ZimmComm New Media is a charter member of the Association for Downloadable Media and glad to see that progress is being made. I sure wish I could be at ad:tech but I know we’ll be represented by some great people. Check ADM out though:
The Association for Downloadable Media (ADM), formed to focus on best
practices for monetizing consumer-downloaded content, hosts the new Get the Download initiative to be held at the upcoming ad:tech San Francisco show April 16 and 17, 2008. ADM puts the call out to all downloadable media creators, media companies, agencies, publishers and distributors to Get the Download from the ADM.
Get the Download focus areas will appear in several formats at ad:tech including 1) four ADM Forum sessions designed to provide the downloadable media audience with ad standards & guidelines and market insight; 2) an ADM Get The Download booth for added accessibility to the association and its members; and 3) a slick urban roof-top party set to bring out some of the industry’s best creative talents.
Leveraging the association’s charter, the ADM has devised four motivating forum sessions taking place in rooms 130/131 of the Moscone Convention Center. These forum sessions are comprised of information created to better educate on the industry role the association is taking to help advertisers realize more impact for their advertising dollar.
Forum topics include:
Downloadable Media: The State of the Industry featuring exclusive findings based upon previously unreleased data from Arbitron/Edison Media Research Internet and Multimedia 2008 – The Podcast Consumer Revealed III study. April 16, 9:15 – 9:55 a.m. Rooms 130/131.
Downloadable Media Advertising Standards – New Units Debut for Public Comment – witness the unveiling of the industry’s first set of ad formats and have the opportunity to comment in this open forum. April 16, 10:00 – 10:45 a.m. Rooms 130/131.
Downloadable Media Audience Measurement Guidelines – New Best Practices Debut for Public Comment – hear first hand the recommendations for measuring podcast listener/viewer numbers to be applied and replicated by any creator or aggregator of downloadable media. April 16, 11:00 – 11:45 a.m. Rooms 130/131.
Marketing with Downloadable Media: Podcasts & Vidcasts – Buy Ads in Existing Content or Make Your Own Show – an overview of various forms of advertising and sponsorship through a showcase of some of the most impressive campaigns in the market. April 17, 10:45 – 11:30 a.m. Rooms 130/131.