A Few New Media Tidbits

In Miscellaneous, New Media by Chuck

As I was just catching up on my news feeds I thought I’d offer a few tidbits for you that caught my attention:

1. The Association for Downloadable Media reported on a study done in the UK about podcasting and listening to internet radio. Here’s a couple of findings regarding podcasting:

4.3 million people have downloaded a Podcast and 1.87 million listen to a Podcast each week.

The average Podcast user subscribes to 3.16 Podcasts and spends 53.6 minutes per week listening to them. Comedy and music are the two favourite genres.

iTunes is the software of choice, used by two thirds of Podcast users to subscribe to Podcasts, while almost a quarter simply download directly from the website via their browser. 80% listen to Podcasts on their home computer and 61% listen via a portable audio / mp3 player.

2. Paul Conley has a post about changing the mindset at a traditional media company regarding the internet. He uses this example to make a point why the corporate recruiter might be the best person to change.

One of them was asked “what would make you throw out a resume?” And she replied that she wouldn’t hire anyone with a resume that said “multimedia reporter.” She went on to say that she was looking for “newspaper people.” But then, a few minutes later, she mentioned that the reporters at her chain were now being trained to carry video cameras.

The other woman, when asked about how she looks through applications, said she doesn’t look at electronic resumes and won’t follow links to Web stories, multimedia packages or other online examples of work. The reason? She said she didn’t have the time, and preferred to look at things on paper.

I wouldn’t want to work for either of the companies these people recruit for!

3. If you’re a budding online journalist you might want to check out Wired Journalists. I’ve got a page started there. Here’s part of their mission statement:

WiredJournalists.com was created with self-motivated, eager-to-learn reporters, editors, executives, students and faculty in mind.

Our goal is to help journalists who have few resources on hand other than their own desire to make a difference and help journalism grow into its new 21st Century role.