Another new group has been formed called The Blog Council. I’ve submitted my membership app but am doubting I qualify as defined by their rules. I fully understand the need for large corporations to have a place to learn how blogging can help them but a closed looking organization isn’t probably the best idea in my mind. There are lots of resources already available. In fact, since we have built and manage blogs for some major corporations I’m not sure how they can exclude “vendors” or small companies. It’ll be interesting to see they interpret their own rules and if this gets off the ground.
The Blog Council, a professional community of top global brands dedicated to promoting best practices in corporate blogging, officially launched today. Founding members include the leading companies from a diverse range of business sectors: AccuQuote, Cisco Systems, The Coca-Cola Company, Dell, Gemstar-TV Guide, General Motors, Kaiser Permanente, Microsoft, Nokia, SAP, and Wells Fargo.
The Blog Council exists as a forum for executives to meet one another in a private, vendor-free environment and share tactics, offer advice based on past experience, and develop standards-based best practices as a model for other corporate blogs.
“Major corporations use blogs differently while abiding by the same rules and etiquette,” said Blog Council CEO Andy Sernovitz. “Individual and small-business bloggers don’t face the same issues. For example, we still need to deliver a responsible and effective corporate message, but we need to do it in the complicated environment of the blogosphere. We have to speak for a corporation, but never sound ‘corporate.’ And we have to learn to do it live, and in real-time.”