Some Reasons For Blogging
If you’re looking for reasons why you might consider blogging then you might want to read this post on Online Spin by Max Kalehoff, VP of Marketing for Nielsen BuzzMetrics. In it he makes a case for anyone involved in marketing to blog. Well that would be most of us since we’re all trying to sell something aren’t we?
Here’s an excerpt from his post that I really like. This is what so many people have trouble understanding.
I also received a great education in syndication. While publishers, advertisers and agencies get caught up in site visitors, I found it interesting that I have roughly five times as many active RSS and email subscribers. And I now can understand why; I’m making it easy for others to discover and regularly consume my content, on their terms.
