If you subscribe to our website you’ll get lots of information about new media, especially blogging and podcasting. To kind of put it all in perspective in one document, Eric Schwartzman, founder of iPressroom has just published a white paper titled, “New Media Marketing Communications.” You have to register to receive a copy but it’s free and easy.
There’s lots of good stuff in there. In the summary he says that “New media marketing communications programs represent the channels by which organizations may leverage the web to reach their marketing and PR objectives.” That’s exactly what they do. They work in unison with what I would call the traditional media marketing communications programs. Together you can have one extremely powerful marketing program.