Here’s a great example of how a blog can be used. Everyone seems to think that it’s only about having a company representative write about the company. Not so.
Newcastle Brown Ale is seeking someone to blog for them from specific events as part of a big promotion. Depending on who is picked and how they write this could provide them with a huge return. Hey, I’m tempted to enter.
Consider the events your company is involved in. What if you either hired someone to blog the event for you or conducted a contest to find a blogger and let them be creative? This could be applied to a local event just as easily as an international one.